Digital Fridays - Viral vs Effective

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1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE 2. Philadelphia Cheesecake - http://www.youtube.com/watch?v=s3M63-igrj8 3. Ziploc Space Bags - http://www.youtube.com/watch?v=icpxJYqTtlk 4. Dawn Saves Wildlife - http://www.youtube.com/watch?v=bssOKIcwOU8 5. Pillsbury Make Dinner Pop - http://www.youtube.com/watch?v=CHf_fzsf3W8 6. Dermablend Go Beyond The Cover - http://www.youtube.com/watch?v=9mIBKifOOQQ 7. Blendtec Will It Blend - http://www.youtube.com/watch?v=lAl28d6tbko 8. GoPro Fireman saves kitten - http://www.youtube.com/watch?v=CjB_oVeq8Lo 9. Kmart Ship My Pants - http://www.youtube.com/watch?v=I03UmJbK0lA 10. Pepsi Max Test Drive - http://www.youtube.com/watch?v=Q5mHPo2yDG8 11. Old Spice Smell Like a Man - http://www.youtube.com/watch?v=kHCDajKs17E 12. Carrie Telekinetic Coffee Shop - http://www.youtube.com/watch?v=VlOxlSOr3_M 13. Evian Baby & Me - http://www.youtube.com/watch?v=pfxB5ut-KTs

Marketing

FAVORABLE
OPINION

PURCHASE
INTENT

exposed to viral / unexposed

exposed to viral / unexposed

61%

42%

47%

42%

5%

more purchase intents after being exposed to
viral

?
Viewers who laughed at the ribald humor
often didn't recall what was being
advertised.

Subway Training

http://www.youtube.com/watch?v=It9QyRijZUE

Philadelphia Cheesecake

http://www.youtube.com/watch?v=s3M63-igrj8

Ziploc Space Bags
3rd place - Most Effective Ads of 2013 by ABX

Ziploc Space Bags

http://www.youtube.com/watch?v=icpxJYqTtlk

Dawn Saves Wildlife
4th place - Most Effective Ads of 2013 by ABX

Dawn Saves Wildlife

http://www.youtube.com/watch?v=bssOKIcwOU8

Pillsbury - Make Dinner Pop
5th place - Most Effective Ads of 2013 by ABX

Pillsbury – Make Dinner Pop

http://www.youtube.com/watch?v=CHf_fzsf3W8

Dermablend – Go Beyond The Cover
14 782 355 views

Dermablend – Go Beyond The Cover

http://www.youtube.com/watch?v=9mIBKifOOQQ

Blendtec - Will it blend?
16 696 926 views

Blendtec - Will it blend? The iPad.

http://www.youtube.com/watch?v=lAl28d6tbko

GoPro – Fireman saves kitten
20 286 631 views

GoPro – Fireman saves kitten

http://www.youtube.com/watch?v=CjB_oVeq8Lo

Kmart – Ship My Pants

http://www.youtube.com/watch?v=I03UmJbK0lA

Pepsi Max – Test Drive

http://www.youtube.com/watch?v=Q5mHPo2yDG8

Old Spice – Smell Like a Man
47 881 532 views

Old Spice – Smell Like a Man

http://www.youtube.com/watch?v=kHCDajKs17E

Carrie - Telekinetic Coffee Shop
54 437 340 views

Carrie - Telekinetic Coffee Shop

http://www.youtube.com/watch?v=VlOxlSOr3_M

Evian – Baby & Me

http://www.youtube.com/watch?v=pfxB5ut-KTs

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