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Better data quality from your web form Graham Rhind GRC Database Information Nieuwe Prinsengracht 80-hs 1018 VV   AMSTERDAM The Netherlands graham@grcdi.nl http://www.grcdi.nl
A state of denial and beyond frustration
The effect of poor web form design on data quality
Better web form design produces better data quality
Field lengths
Reading order
Validation
States … again
Rapid addressing
Providing an escape route
 Embarrassment
Matching the form and its language to the country
Localisation
Languages
A partial success
Fortunately, our brains work differently
Not scanning NieuwePrinsengracht 80-hs 1018 VV  AMSTERDAM NieuwePrinsengracht 80-hs 1018 VV  AMSTERDAM
Examples
Clarity
Asking for what you want
Field positioning
Tab order
Relative field sizes
Required fields
Exhaustive and mutually exclusive
Pre-selection
List ordering
Drop down list contents
A lesson on how not to create a list
Forcing the customer to think
Feedback – holding a dialogue with your customer
Spelling
Testing
An example
An example
A partial success
A partial success
A partial success
Staying current
Don’t forget these principles when you overhaul your web site
Graham Rhind GRC Database Information NieuwePrinsengracht 80-hs 1018 VV   AMSTERDAM The Netherlands graham@grcdi.nl http://www.grcdi.nl Resources:  ,[object Object]

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