Data-Driven Marketing Roadshow Acquia - March 27, 2014
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Presentation by Acquia Senior Marketing Director EMEA Emma Acton. Data-Driven Marketing Road Show at DCU The Helix, Dublin, March 27 2014
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Data-Driven Marketing Roadshow Acquia - March 27, 2014
- 1. 1 Dream It.Drupal It. Emma Acton Senior Director EMEA Marketing Great Digital Experiences
- 3. 3 Business takes control! Execu&ves believe innova&on is extremely important to their growth strategies ..Are unsa&sfied with their innova&on performance 84% 94% “…CMOs will spend more on IT than CIOs” IT does not enable the business, it is the business
- 4. 4 The path to digital innovation: ! Digital Lifecycle Management! The Vortex! • Ever-expanding channels and devices! • Pace of delivery trumps all! • Content and digital engagement technologies are converging! • Reliable experience delivery is critical! Application Development! Digital Marketing! Experience Delivery! CMS! DLM
- 5. 5 Marketing automation! User Generated Content! CONTENT COMMUNITY Email! Analytics! COMMERCE DAM! CRM! Personalisation! The 3 C’s! Content Community Commerce
- 6. 6 The Future is Mobile!
- 7. 7 What’s stopping us?! Web Experience Management Online Channel Op&misa&on Customer Experience Management Digital Experience Management Oracle Gartner Adobe Forrester
- 10. 10 Right place Right time CONTEXT Right content
- 11. 11 context = engagementexperience Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
- 12. 12 Timex – Product focused in 2012!Timex – Customer focused in 2013 THEIR AGENDA YOUR LIFESTYLE
- 15. 15
- 16. Open Source – who cares?
- 18. 18 Project Budget -‐ 100 currency Open Source Proprietary Implementa&on 25 25 Hos&ng/support 15 15 Licenses 0 30 Branding Design Features Strategy Training Staffing PROFIT! 60 30
- 19. Big Data = Open Source
- 20. 20 Unique digital experiences built on a " common Drupal platform – empower store managers to localise each store site 340
- 21. 21 Big data feeds marketing campaigns!
- 23. 23 Think about what matters! Agility Matters! Your marke&ng solu&ons should help you deliver a fric&on-‐free experience IT don’t always get this – don’t worry you’ll own them all soon ;-‐) A great digital experience is a con&nuous delivery process
- 24. 24 Think about what matters! Integration Matters! Mobile First Digital experiences cross organisa&onal boundaries Big data expands the opportunity
- 25. 25 Think about what matters! Resilience Matters! Cloud technologies help business take back control Oh and did we men&on cost effec&ve!
- 26. 26 Dream It.Drupal It. Emma Acton emma.acton@acquia.com @emmapootleacton @acquia acquia.com Great Digital Experiences Delivered!