11. Advertiser Enablers
• Have a product feed (image, URL,
product ID, name, price)
• Ability to place Image Pixel or
Javascript at the Product level page
Dynamic Creative
News Feed
Segmentation
• Direct marketers need admin access to
the Facebook fan page
• Ability to provide at least 600 x 315
product image (and hopefully larger)
• Pixel placement at the segment level
12. Native Retargeting: In-Feed Retargeting Across The Internet
• One integration for all publisher
sites
• All inventory unique to Triggit
• Site-level reporting
• 100% ROI-driven
• RTB-enabled
• Powered by dynamic retargeting
15X higher CTR than traditional banner ads
V v
v
13. Who’s Winning With Dynamic Retargeting?
Direct-Response Advertiser
Goals: CPA, ROAS, ROI
1 MM+ Monthly Unique Visitors
1,000s of Products
Ex: Shoes, Hotels
Notas del editor
*****Share raw data w/ Shirley
FBX is growing on a global scale
Less than 40% of our business is US-based
Performance metrics are DR-focused – more similar to SEM vs Display
Add animation – Mahesh to move into diff.
Share raw data w/ Shirley – Zumiez / Brooks Brothers data from Kelly
What does this mean for eCPM and CR?
Your customers are on FB all day, and they’re looking at their news feed! Plus, it’s the only place, currently, where retargeting shows up on mobile.
You should still retarget on the RHR to drive volume. You can boost performance further with NF ads. When our clients run RHR + NF we see an overall increase in campaign performance.
As with the previous recommendation, it’s important these ads are dynamic to retain their relevancy.
Not all users are the same – some are more likely to convert while others are less likely.
These are the three most common types of segmentation strategy.
FBX News Feed ads are a form of native retargeting: ads appear in-feed, where customers are already engaged, and are shown products for which they’ve already shown interest.
Therefore, it’s no surprise these drive 15X higher CTR than traditional banner ads.
We’re taking the performance of FBX News Feed ads across publisher sites to drive ROI at scale.
THIS IS IN BETA – WE ARE ROLLING IT OUT WITH OUR CURRENT CLIENTS AND SEEING AMAZING PERFORMANCE
PUBLISHER DETAILS AREN’T YET BEING PUBLICLY RELEASED
If this is you, and you’re not on FBX, you’re leaving money on the table