8. “Many of those institutions are so
mismatched to the task at hand
that most of them face a choice, at
best, between radical restructure
and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished
Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011
9. “People might not go to their
council website to read news but
they’re happy to sign up for
Facebook and Twitter feeds that
bring the news to them.”
- Adrian Short,
web developer
23. Facebook
5 44
Example:
Coca Cola
https://www.facebook.com/#!/cocacola?__adt=2&__att=iframe
Example:
Victoria & Albert museum
https://www.facebook.com/cocacola?__adt=2&__att=iframe#!/victoriaandalbertmuseum
42. 11
12
44
Museum groups on Flickr
http://www.flickr.com/search/groups/?w=all&q=museums
,
Black Country Museums on Flickr
http://www.flickr.com/photos/blackcountrymuseums/
Moma – making the audience going a social thing
http://www.flickr.com/groups/themuseumofmodernart/
62. 6 golden rules of social media
Be consistent - Encourage constructive criticism and deliberation.
Be cordial, honest, sensible and professional at all times. Move the
debate forward if you can do so constructively.
Be responsive - When you gain insight, share it where appropriate.
Take debate offline where you can. Respond within 24 hours. Even if
this is just an acknowledgement.
Be integrated - Wherever possible, align online participation with other
offline communications.
Be a reponsible officer - Remember that you are an ambassador for
the Council. Comment on what you are authorised to comment on.
Remember your comments will remain online and the laws of
defamation apply.
Be connected – Remember you are part of a team. Feedback activity to
communications and use them as a source of advice.
