2. Firm was looking to explore the line of mini-
computers
Target customers were schools
Challenge was the lack of funds with school
Finance henceforth had to be provided by
banks and other private bodies
3. Break even for new computers at 41 units
Break even for old computers at 45 units
To be achieved in the first two years
4. Order placing at website portal, cheapest ways
to get orders from consumers
Order placing at Service centers achieves
optimum utilization
Order placing at IT fests, gives maximum
footfall of target customers
5. Heavy promotion via low cost tools
Will induce some early adopters
Early adopters spread positive Word of mouth
get more business