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PRESENTATION
           ON
  McDONALD’S & DOMINO’S
      SUPPLY CHAIN

UNDER GUIDANCE OF:
MR. ANOOP R OHRI
                     PRESENTED BY:
                     KIRANDEEP KAUR
                     DEEPIKA SHARMA
                     NIKHIL RANA
                     VISHAL
                     JASMEET SINGH
Mcdonald
DOMINO’S
• Founded in 1960
• Domino's is the second-largest pizza
   chain in the United States
• over 9,000 corporate and franchised stores in 60
  countries and all 50 U.S states
• Pizza, sandwiches, pasta, chicken wings , desserts
• Focus on delivering great tasting Pizzas and
  sides, superior quality, exceptional customer service
  and value for money offerings.
• Domino’s pizza believes strongly in the strategy of
  ’Think global and act local’.
HISTORY OF DOMINO’S
• In 1960, Tom Monaghan and his brother, James, purchased
  Domi Nick's, a small pizza store in Ypsilanti, Michigan
  near Eastern Michigan University.
• Monaghan renamed the business Domino's Pizza, Inc. in
  1965.
• In 1967, the first Domino's Pizza franchise store opened in
  Ypsilanti
• On May 12, 1983, Domino's opened its first international
  store, in Winnipeg, Manitoba, Canada
• In 1998, after 38 years of ownership, Domino's Pizza
  founder Tom Monaghan announced his retirement and sold
  93 percent of the company to Bain Capital, Inc. for about $1
  billion
DOMINO’S IN
       INDIA
• It entered India in 1996
• Through franchise agreement with Delhi based
  industrial Vam Bhartiya Corp.
• In late 1999, Indocean Chase (private Equity
  fund) bought 25% stake in Domino’s operations
  from Bhartiya
• Advised to go beyond its 16 outlets in Delhi to
  exploit the potential in the pizza delivery
  business.
• By 2002 it had around 150 outlets covering over
  20 major cities in India
CURRENT STATUS
 Domino’s pizza targeting to double
 its outlets in India to more than 800
 over the next five years.
Currently, there are 411 Domino’s stores in India.
 India is the fifth largest market for the domino’s after
US, UK, Mexico and Australia.
In India, Jubilant foodworks ltd operates domino’s pizza stores
with exclusive rights for India, Nepal, Bangladesh & Sri Lanka.
 Domino’s is the market leader in the organized pizza market in
India. With over 50% market share and 70% share in the pizza
home delivery segment.
 In metros, domino’s focuses on on –time delivery

 tag line/slogan – khushiyo ki home delivery ; Hungry kya ?

 USP -       Home delivery in 30 minutes else free

 In term of top global markets for Domino’s, India is currently
ranked at ninth position.

 Home delivery contributes about 60% of the revenue.
Mcdonald
INTRODUCTION
• World's largest chain of hamburger
   fast food restaurants
• Dealing in 123 countries .
• Headquarter in the United States
• More than 33,000 restaurants worldwide
• More than 4,00,000 employees
• Fast food:
  hamburgers, chicken, french fries, soft drinks,
  coffee, milkshakes, salads, desserts, breakfast.
• The McDonald’s philosophy of Quality, Se
  rvice, Cleanliness and Value (QSC&V)
  is the guiding force behind its service to the
  customers.
• Reconnect with customers through
  contemporary global marketing direction ―I’m
  lovin’ it‖
Background
• The company began in 1940 as a
barbecue restaurant in California
• operated by the eponymous RICHARD
AND MAURICE McDONALD
• In 1948 , they reorganized their business as a
hamburger stand
• Businessman RAY KROC joined the
company as a franchise agent in 1955 and
later on purchased the chain from the
McDonald brothers and oversaw its
worldwide growth.
• Regarded as a symbol of globalization and
the spread of the American way of life.
FOOD INDUSTRY IN INDIA

  In India, food industry and
particularly informal eating out
market is very small. In
India, over quarter of a million
customers     visit   McDonald’s
family restaurants every day. The
Indian fast food market is valued
at $1-billion (Rs 4,547 crore)
approx.
Business model
 Only 15% of the total number of restaurants are owned by the Company &
  remaining 85% is operated by franchisees
 In addition to ordinary franchise fees and marketing fees, McDonald's also
  collect rent, which is calculated on the basis of sales.
 Condition of franchise agreements vary by contract, age, country, and
  location
 In most of the countries, restaurants are operated by joint ventures and
  other, local entities or governments.
 To boost sales, McDonald’s is looking at new business channels instead of
  rapid expansion. New business channels include home
  delivery, kiosks, breakfast, extended hours and drive-throughs.
 comprehensive framework of training and monitoring of its franchises to
  ensure that they adhere to the Quality, Service, Cleanliness and Value
  propositions offered by the company to its customers.
 Act like a retailer and think like a brand
McDonald in INDIA
• first Indian outlet opened in Mumbai in 1996.
• Beef and pork products were not offered
• meat and vegetarian meals are prepared in
  separate areas of the restaurant because of
  religious laws In India
• In 2009, McDonald’s India won the CNBC Awaaz
  Consumer Awards for the third time in the
  category of the Most Preferred Multi Brand Fast
  Food outlets.
• McDonald’s first launched home delivery of
  meals in Mumbai in 2004.
Target market
• Initial focus on metros- Mumbai, Delhi
• Relatively high incomes
• Exposure to western food & culture
• Move to smaller satellite towns
  (Gurgaon,Pune)
• Positive spillover effects of reputation
• Jaipur & Agra- To attract foreign tourists
• McDonald’s has a dedicated supply chain in
  India and sources 99% of its products from
  within the country.
• strong backward integration right up to the
  farm level.
Competitors in INDIA
•   Pizza Hut
•   Domino’s Pizza
•   Papa John’s
•   Narula’s
•    KFC
Competitors
•   Burger King —Second largest burger chain
•   Wendy's —World's third largest hamburger fast food chain
•   Jack in the Box —American fast food chain
•   Subway—Largest single-brand restaurant chain
•   Carl's Jr.—Fifth largest American fast food chain
•   Five Guys—American fast food chain
•   Whataburger —American fast food chain
•   Krystal —American fast food chain
•   White Castle —American fast food chain
•   Yum! —Largest multi-brand restaurant chain
Supply chain
 critical for success
 strong local channels of suppliers and
 distributers
 operation and training to match international
 quality and hygiene standards
 invested 50 crore before setting up 1st store in
 india
Suppliers
• Trikaya agriculture
QUESTIONS
1. What are the key changes which have made
   supply chain management a critical function
   to succeed in present day business world?
Ans 1
•  growing urbanization
• Improvement in overall education level
• Increased scope of processed food
• Integration of the economies of the world
• Satisfying increased demand
• Rapid development in IT
•  competition
• Companies need
• Long term collaboration with suppliers- need of the
  hour
• Minimum cost
QUES…
2. How does an efficient supply chain lead to
  strategic competitive advantage?
Ans 2
•   Affordable prices
•   Timely delivery of goods
•   Quality assurance
•   Increase in sales
•   Low wastage
•   Fulfill the demand of the customers
QUES…
3. How domino’s revamped its supply chain
  model in the wake of its extended spread in
  Indian industry?
ANS 3
Mcdonald
RETAIL
        WHEAT
                             OUTLETY




DOUGH                              REFRIGERATED
                                   TRUCK




                WHAREHOUSE
Recomendations

•   Understand latent demand
•   Delight needs
•   Innovations
•   Create demand
Mcdonald
Mcdonald
Mcdonald
Mcdonald
Mcdonald
Mcdonald
Mcdonald

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Mcdonald

  • 1. PRESENTATION ON McDONALD’S & DOMINO’S SUPPLY CHAIN UNDER GUIDANCE OF: MR. ANOOP R OHRI PRESENTED BY: KIRANDEEP KAUR DEEPIKA SHARMA NIKHIL RANA VISHAL JASMEET SINGH
  • 3. DOMINO’S • Founded in 1960 • Domino's is the second-largest pizza chain in the United States • over 9,000 corporate and franchised stores in 60 countries and all 50 U.S states • Pizza, sandwiches, pasta, chicken wings , desserts • Focus on delivering great tasting Pizzas and sides, superior quality, exceptional customer service and value for money offerings. • Domino’s pizza believes strongly in the strategy of ’Think global and act local’.
  • 4. HISTORY OF DOMINO’S • In 1960, Tom Monaghan and his brother, James, purchased Domi Nick's, a small pizza store in Ypsilanti, Michigan near Eastern Michigan University. • Monaghan renamed the business Domino's Pizza, Inc. in 1965. • In 1967, the first Domino's Pizza franchise store opened in Ypsilanti • On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba, Canada • In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion
  • 5. DOMINO’S IN INDIA • It entered India in 1996 • Through franchise agreement with Delhi based industrial Vam Bhartiya Corp. • In late 1999, Indocean Chase (private Equity fund) bought 25% stake in Domino’s operations from Bhartiya • Advised to go beyond its 16 outlets in Delhi to exploit the potential in the pizza delivery business. • By 2002 it had around 150 outlets covering over 20 major cities in India
  • 6. CURRENT STATUS  Domino’s pizza targeting to double its outlets in India to more than 800 over the next five years. Currently, there are 411 Domino’s stores in India.  India is the fifth largest market for the domino’s after US, UK, Mexico and Australia. In India, Jubilant foodworks ltd operates domino’s pizza stores with exclusive rights for India, Nepal, Bangladesh & Sri Lanka.  Domino’s is the market leader in the organized pizza market in India. With over 50% market share and 70% share in the pizza home delivery segment.
  • 7.  In metros, domino’s focuses on on –time delivery  tag line/slogan – khushiyo ki home delivery ; Hungry kya ?  USP - Home delivery in 30 minutes else free  In term of top global markets for Domino’s, India is currently ranked at ninth position.  Home delivery contributes about 60% of the revenue.
  • 9. INTRODUCTION • World's largest chain of hamburger fast food restaurants • Dealing in 123 countries . • Headquarter in the United States • More than 33,000 restaurants worldwide • More than 4,00,000 employees • Fast food: hamburgers, chicken, french fries, soft drinks, coffee, milkshakes, salads, desserts, breakfast.
  • 10. • The McDonald’s philosophy of Quality, Se rvice, Cleanliness and Value (QSC&V) is the guiding force behind its service to the customers. • Reconnect with customers through contemporary global marketing direction ―I’m lovin’ it‖
  • 11. Background • The company began in 1940 as a barbecue restaurant in California • operated by the eponymous RICHARD AND MAURICE McDONALD • In 1948 , they reorganized their business as a hamburger stand • Businessman RAY KROC joined the company as a franchise agent in 1955 and later on purchased the chain from the McDonald brothers and oversaw its worldwide growth. • Regarded as a symbol of globalization and the spread of the American way of life.
  • 12. FOOD INDUSTRY IN INDIA In India, food industry and particularly informal eating out market is very small. In India, over quarter of a million customers visit McDonald’s family restaurants every day. The Indian fast food market is valued at $1-billion (Rs 4,547 crore) approx.
  • 13. Business model  Only 15% of the total number of restaurants are owned by the Company & remaining 85% is operated by franchisees  In addition to ordinary franchise fees and marketing fees, McDonald's also collect rent, which is calculated on the basis of sales.  Condition of franchise agreements vary by contract, age, country, and location  In most of the countries, restaurants are operated by joint ventures and other, local entities or governments.  To boost sales, McDonald’s is looking at new business channels instead of rapid expansion. New business channels include home delivery, kiosks, breakfast, extended hours and drive-throughs.  comprehensive framework of training and monitoring of its franchises to ensure that they adhere to the Quality, Service, Cleanliness and Value propositions offered by the company to its customers.  Act like a retailer and think like a brand
  • 14. McDonald in INDIA • first Indian outlet opened in Mumbai in 1996. • Beef and pork products were not offered • meat and vegetarian meals are prepared in separate areas of the restaurant because of religious laws In India • In 2009, McDonald’s India won the CNBC Awaaz Consumer Awards for the third time in the category of the Most Preferred Multi Brand Fast Food outlets. • McDonald’s first launched home delivery of meals in Mumbai in 2004.
  • 15. Target market • Initial focus on metros- Mumbai, Delhi • Relatively high incomes • Exposure to western food & culture • Move to smaller satellite towns (Gurgaon,Pune) • Positive spillover effects of reputation • Jaipur & Agra- To attract foreign tourists
  • 16. • McDonald’s has a dedicated supply chain in India and sources 99% of its products from within the country. • strong backward integration right up to the farm level.
  • 17. Competitors in INDIA • Pizza Hut • Domino’s Pizza • Papa John’s • Narula’s • KFC
  • 18. Competitors • Burger King —Second largest burger chain • Wendy's —World's third largest hamburger fast food chain • Jack in the Box —American fast food chain • Subway—Largest single-brand restaurant chain • Carl's Jr.—Fifth largest American fast food chain • Five Guys—American fast food chain • Whataburger —American fast food chain • Krystal —American fast food chain • White Castle —American fast food chain • Yum! —Largest multi-brand restaurant chain
  • 19. Supply chain  critical for success  strong local channels of suppliers and distributers  operation and training to match international quality and hygiene standards  invested 50 crore before setting up 1st store in india
  • 21. QUESTIONS 1. What are the key changes which have made supply chain management a critical function to succeed in present day business world?
  • 22. Ans 1 • growing urbanization • Improvement in overall education level • Increased scope of processed food • Integration of the economies of the world • Satisfying increased demand • Rapid development in IT • competition • Companies need • Long term collaboration with suppliers- need of the hour • Minimum cost
  • 23. QUES… 2. How does an efficient supply chain lead to strategic competitive advantage?
  • 24. Ans 2 • Affordable prices • Timely delivery of goods • Quality assurance • Increase in sales • Low wastage • Fulfill the demand of the customers
  • 25. QUES… 3. How domino’s revamped its supply chain model in the wake of its extended spread in Indian industry?
  • 26. ANS 3
  • 28. RETAIL WHEAT OUTLETY DOUGH REFRIGERATED TRUCK WHAREHOUSE
  • 29. Recomendations • Understand latent demand • Delight needs • Innovations • Create demand

Notas del editor

  1. On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba, Canada