Talk by the managing director of Generator on some advertising campaigns and observed statistics from the Bebo social networking service.

2. Our philosophy is to promote online advertising, sponsorship and content opportunities to clients on behalf of a select number of publishers . We specialise in site specific representation for an exclusive list of some of the top Internet brands in the Irish Market. - household names like Daft.ie, Unison.ie, Eircom.net, RTE.ie, Pigsback.com, Bebo.com and most recently, MSN.ie . generator act as a single point of contact for marketers to reach (unduplicated) over 73% of all Irish Internet users. Our objective is to generate the best ROI for marketers from the biggest and only the best sites. Generator

3. Presently Internet accounts for less than 1% of IE Market In the UK it is 10.5% Total IE ad market is worth €1.7bn In the UK Internet ONLY spend is worth €3bn Market Size Figures: € 1,709,787,359 100.00 Totals € 10,330,060 0.60 Total Cinema € 13,456,528 0.79 Total Internet € 124,123,201 7.26 Total Radio € 133,784,368 7.82 Total Outdoor € 326,186,986 19.08 Total TV € 1,101,906,216 64.45 Total Print Revenue Share of Voice 2006 IAPI BASE FIGURES

4. YEAR DISPLAY SEARCH CLASSIFIED TOTAL € m €m €m €m 2004 8 10 16 34 2005 10 14 18 42 2006 1 3.5 18 2 0.5 50 2007 1 7 24 2 8 69 2008 21 31 38 90 2009 28 40 48 116 Display internet market for 2006 estimated by IAPI BASE to be €13.5m Generator and industry sources forecasting 25% growth to €17m in 2007 Irish Market Size Figures:

5. Online spend per user figures in IE are half that what they are in the US This means that Irish marketers have yet to move significant budgets online Online Spend per User: * CIA Fact Book IE € 24 2,060,000 € 50,000,000 UK € 80 37,600,000 € 3,000,000,000 USA € 52 232,057,067 € 12,000,000,000 Country Spend Per Internet User Number of Internet Users* Market Size Online Ad Spend Per User

6. Top 15 Irish Advertisers All of these are presently using Bebo 144958 HIBERNIAN 15 147827 O2 14 156032 BANK OF SCOTLAND (IRELAND) 13 172539 BT IRELAND 12 223125 EIRCOM 11 224647 BANK OF IRELAND 10 242505 ULSTER BANK 9 255464 HOTELS.COM 8 277036 RABOBANK 7 285785 PERMANENT TSB 6 299526 AIB BANK 5 337466 QUINN DIRECT 4 337968 SKY 3 469173 VODAFONE 2 626286 MBNA INTERNATIONAL 1 Totals € Name Rank

17. Cars Sponsored Homepage 1. Viral Cars Skin 3. Bebo ‘Friends of Cars’ 4. Movie Trailer/behind the scenes 2. About the Movie 5. Whiteboard 6. Photo Albums, Wallpapers 7. UGC Comments, Polls, Quizzes

18. User Engagement Engaged users – comments/feedback Users can engage graphically Ease of adding Friends etc Competitions

20. Detailed Online Reporting

28. Thank You! [email_address] Guinness Enterprise Centre Suite 33, Taylor’s Lane, Dublin 8. Ireland. Telephone: 00 353 1 4100908 Mobile: 00 353 87 6797712