1. #SBF2
Adoption: A Very Short Introduction #socbiz #dachisgroup
Social Business Fundamentals #2 @dachisgroup_eu
5th July 2012 | Dachis Group

2. WHO WE ARE
LONDON
LINCOLN
PORTLAND PHILADELPHIA
ST. LOUIS NEW YORK
AUSTIN
SINGAPORE
We are a global, integrated, end-to-end social business consultancy.
We are leaders in social strategy, implementation and business intelligence.

3. What is Adoption?
3

4. Adoption is the process of
people and groups integrating a
new technology into their
working practices

5. Why is it Important?

6. SHORT TERM
Maximise the value of social
technology investments
LONGER TERM
Meet specific business objectives
6

7. How Can You Help it
Happen?

8. EC RESEARCH BEST PRACTICES
USERS
• Demonstrating value of technology to users
• Focusing on users’ key use cases and pain points
• Hand holding new users
TECHNOLOGY
• Nudging people away from email use
• Integrating the new social tool with key applications (e.g. calendar, email)
• Tailoring technology solution to specific organisational needs
LEADERSHIP BUY-IN
• Getting leadership buy-in and participation
• Linking technology to business strategy
STRATEGY
• Having a clear roll out strategy
• Providing community management support
• Cultivating super users 8

9. EC RESEARCH BEST PRACTICES
USERS
• Demonstrating value of technology to users
• Focusing on users’ key use cases and pain points
• Hand holding new users
TECHNOLOGY
• Nudging people away from email use
• Integrating the new social tool with key applications (e.g. calendar, email)
• Tailoring technology solution to specific organisational needs
LEADERSHIP BUY-IN
• Getting leadership buy-in and participation
• Linking technology to business strategy
STRATEGY
• Having a clear roll out strategy
• Providing community management support
• Cultivating super users 8

10. EC RESEARCH BEST PRACTICES
USERS
• Demonstrating value of technology to users
• Focusing on users’ key use cases and pain points
• Hand holding new users
TECHNOLOGY
• Nudging people away from email use
• Integrating the new social tool with key applications (e.g. calendar, email)
• Tailoring technology solution to specific organisational needs
LEADERSHIP BUY-IN
• Getting leadership buy-in and participation
• Linking technology to business strategy
STRATEGY
• Having a clear roll out strategy
• Providing community management support
• Cultivating super users 8

11. EC RESEARCH BEST PRACTICES
USERS
• Demonstrating value of technology to users
• Focusing on users’ key use cases and pain points
• Hand holding new users
TECHNOLOGY
• Nudging people away from email use
• Integrating the new social tool with key applications (e.g. calendar, email)
• Tailoring technology solution to specific organisational needs
LEADERSHIP BUY-IN
• Getting leadership buy-in and participation
• Linking technology to business strategy
STRATEGY
• Having a clear roll out strategy
• Providing community management support
• Cultivating super users 8

12. Adoption is best achieved by
involving people in the design or
selection of a system to ensure it
meets their needs and to give
them a sense of ownership over it.
9

13. Usefulness
Usability
Social Influence
10

15. Thank you.