This document provides an overview of the fictional online gadget and gaming review show "Tech Know" produced by Barely Digital. It summarizes that Tech Know spoofs what happens behind the scenes at an online review show in a comedic manner similar to 30 Rock. It also provides viewership statistics for season 1 and demographics of the target 18-35 male audience. Finally, it outlines sponsorship opportunities for brands to integrate products into storylines and place ads on the show's YouTube pages and programming.

1. Tech Know
The Worldʼs Awesomest Gadget
Review Show
 From Barely Digital -- our tech humor network dedicated to
lampooning the world of gaming, gadgets, and the internet --
Tech Know spoofs what happens behind the scenes at a
fictional online gadget and gaming review show. It's 30 Rock
for the YouTube generation.
1 | Tech Know
Q4 2009

2. Online Gadget Shows
A popular genre thatʼs ripe for parody.
 Comedy, tech news and gadget reviews -- some of the most entertaining
and watched video categories online -- are favored by the biggest online
video portals, including Yahoo and YouTube, and have built tech, comedy
and gaming communities.
 Of the top six blogs on the Internet, four of them are technology related
including Gizmodo, Tech Crunch, Mashable, Boing Boing, and Engadget.*
2 | Tech Know
 With content ranging from gaming to gadgets to Web 2.0, no category
even approaches the volume and passion of the conversation online
around the world of technology.
*Source: Technorati Q4 2009

3. Barely Digital
Home of Tech Know
 From the creators of Barely Political and online video sensation Obama Girl is the
first ever comedy network devoted to the digital age, Barely Digital. This new
network covers the tech world with an irreverent brand of online humor. Barely
Digital features sketch comedy and music video parodies to satirize the worlds of
gaming, social networks, gadgets, the Internet-at-large and much more.
 Branded destination hub at YouTube.com/BarelyDigital
3 | Tech Know
 Website at BarelyDigital.com
 Downloadable iTunes podcast
Q4 2009

4. Tech Know
Sponsorship Opportunities
 Interstitials, hosted promos and
sponsorship bumpers.
 Host mentions to deliver key brand
messaging.
 Scripted brand integration and
sponsored segments.
 Site skinning and sponsored web
content.
 Coordinated in-video overlay and
display media.
 Tech Know is one of our most sponsor-friendly series because its "show
within a show" structure allows for organic, amusingly self-aware brand
endorsements that other shows wouldn't be able to get away with. As 30
Rock is able to weave a plug for a product into the show's plot, Tech Know
has also promoted several brands by integrating them into the story line.
4 | Tech Know
Q4 2009

5. Viewership
Season 1
 Tech Know's first season garnered 5 million views with
fourteen episodes.
 Average views per episode - 350,000.
 Visible Measures third-party engagement score was 73
(across the series), well above the industry average of
46.
5 | Tech Know
Q4 2009

6. Demographics
Appeals to the 18-35 male audience.
s 61% r 39%
Age
13 – 17 14%
18 – 34 38%
35 – 49 29%
50 + 16%
Source: USA data, from Quantcast
 The audience most keyed into technology news is 18 - 35 year old
males -- a group increasingly adept at avoiding traditional
advertising mainstream media, and turning to the internet for their
entertainment and news.
 Viewers are tech savvy and more likely to watch video on the
internet than television.
6 | Tech Know
Q4 2009

7. Case Study: Nite Fite
Sponsored by Starburst
Objective:
 Drive awareness and brand favorability for Starburst
Candy and its message of “Share Something Juicy.”
Solution:
 A unique partnership with agency Digitas, Next New
Networks created an innovative content initiative:
“… the (Starburst) brand’s entry into the online video
Nite Fite, the first ever animated comedy show for business is one of the first big bets by a name advertiser on
the web. independent Web video…It’s a signal to the marketplace.”—
TV Week
 Starburst brand was integrated into the 20 episodes
over 5 months with its own story arc; series
characters discussed the Starburst sponsorship in
and organic and authentic way.
 Rich banner media accompanied the series,
including YouTube homepage takeover.
 Custom series development.
Results:
 Delivered over 5 million views.
 Cross-network promotion and distributed on
7 | Tech Know
Starburst.com
 Critical acclaim from key ad industry press.
Q4 2009

8. Case Study: $99 Music Videos
Sponsored by Verizon FiOS
Objective:
 Develop a memorable component to the Verizon
FiOS media campaign that delivers their brand
message of quality high speed internet.
Solution:
 Next New Networks launched $99 Music Videos - a
series showcasing emerging bands and musical
artists paired with talented filmmakers to create
music videos for just $99 - with Verizon FiOS as the
exclusive launch sponsor.
“... one of the most innovative ideas we’ve seen yet
 Verizon promoted their FiOS network in 24 from Next New Networks. –NewTeeVee
episodes, boosting awareness around Verizonʼs
fiber optic Internet service.
 Campaign integrated brand sponsor elements such
as the “FiOS Fast Clip featuring exclusive behind
the scenes footage.
Results:
 Over 9.5 million brand impressions delivered.
 Critical acclaim from a variety of media outlets
including Advertising Age, WSJ, CNET and WIRED.
8 | Tech Know
Q4 2009

9. Homepage Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90
‣ Large rectangle 300x250
Large Rectangle
300x250
9 | Tech Know
Q4 2009

10. Watch Page Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90
‣ Large rectangle 300x250
‣ In-video Overlay 480x70
Large Rectangle
300x250
In-video Overlay 480x70
10 | Tech Know
Q4 2009

11. Watch Page Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90
‣ Large Rectangle 300x250
‣ In-Stream Video Ad Units:
Sponsorship Bumper Pre-Roll
Large Rectangle
300x250
In-Stream Video Ad Units
Sponsorship Bumper Pre-roll
11 | Tech Know
Q4 2009

12. YouTube Programming
Integration
‣ Showcase your message in a trusted
environment - wrapped around Next
New Networks programming.
‣ Key ad products: 480x70 in-video
overlay, 300x250 companion banner,
Large Rectangle OR :15 pre-roll with 300x60 companion
In-Stream Video Ad Units
300x250 banner on Next New Networks content
Sponsorship Bumper Pre-roll watch pages on YouTube.
‣ YouTube ad products, combined with in-
stream video ad units offer a unique
brand integrated platform.
In-video Overlay
12 | Tech Know
Q4 2009