These slides accompany my speaking presentation on the basics of Facebook for Businesses, including: what's the difference between a Facebook Profile and Facebook Page, why you should use a Page for your business, how to set up a Facebook Page, basic posting tips for text, links, and photos, and how to make use of Facebook Insights (statistics).
2. Get Social Now Twitter hashtag#Fb4Biz101 to: Check in to this event Share tips Ask questions Tweet me @SocialMediaDFW Follow DGdesign: Twitter.com/SocialMediaDFW Facebook.com/DGdesignbiz LinkedIn.com/in/DGdesign Slideshare.net/DGdesign #Fb4Biz101 by @SocialMediaDFW
3. Topics Some Context Intro to Facebook Pages Profile vs. Page Page Set Up Basic Posting Tips Goals Text Links Photos Insights (statistics) #Fb4Biz101 by @SocialMediaDFW
5. Where I’m Coming From #Fb4Biz101 by @SocialMediaDFW Social Media Director & Owner of DGdesign LLC Social media marketing, strategy, training B2C clients Small-medium businesses, small budgets Online companies and brick-n-mortor stores Previously worked in ad agencies, large companies, and government
8. “Profile” vs. “Page” Profiles are for people’s personal lives Pages are for businesses and public figures #Fb4Biz101 by @SocialMediaDFW Purple boxes highlight key differences for users
9. Personal “Profile” Current layout with Wall column New Timeline layout coming soon #Fb4Biz101 by @SocialMediaDFW
10. Your “Profile” vs. Your “Page” Your Profile features Your Page features #Fb4Biz101 by @SocialMediaDFW Purple boxes highlight key differences for admins
17. “You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).” –http://www.facebook.com/terms.php
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19. Page Set Up #Fb4Biz101 by @SocialMediaDFW Select a Page type
20. Which Page type to select? #Fb4Biz101 by @SocialMediaDFW Page types offer different features, categories, and Info options; types can be changed at any time: Business or Place: hours, price range, parking, map location, check ins Company, Organization, or Institution: products, mission Brand or Product: products, awards Artist, Band, or Public Figure: affiliation/record label, awards, release date, link to music players Entertainment: affiliation, awards, release date Cause or Community: mission
21. Page Set Up #Fb4Biz101 by @SocialMediaDFW Fill in every Page profile detail using the navigation on the left
22. Page Set Up Publish your first post Share this post to your personal Profile Invite all of your friends, family, and customers from your personal Profile friend list to Like your business Page #Fb4Biz101 by @SocialMediaDFW
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24. You can’t change it later, so choose wiselyGo to http://www.facebook.com/username/ to check availability
26. Goals of Facebook Posting #Fb4Biz101 by @SocialMediaDFW Before you Submit each post, ask yourself, “Will this post make people… Look at it? Like it? Comment on it? Share it with other people?” In other words: Is this post relevant to your target audience? Will this post elicit an emotion, reaction, memory, or thought from your target audience?
33. Text alone is boring, add a link or photo to draw attention to your post#Fb4Biz101 by @SocialMediaDFW
34. Link Tips Shorten the URL with bit.ly or ow.ly link tracking services Paste URL into status; allow Fb to generate link preview Delete the URL from the status box; then type a status message Edit the link preview title and description by mousing over it until it highlights yellow, then click to edit. Keep the title to 1 line 1–3 lines for description Select a thumbnail image that relates to your post #Fb4Biz101 by @SocialMediaDFW
42. Insights #Fb4Biz101 by @SocialMediaDFW Find out which topics are most popular Sort by columns
43. Insights Demographics of all of your Likers Demographics of the people talking about you #Fb4Biz101 by @SocialMediaDFW Target your content at the demographic talking about you
44. Insights #Fb4Biz101 by @SocialMediaDFW Look for peaks and see what you posted on those days What caused the peaks?
46. Take Action Today Create a Facebook Page; promote it Print out the Posting Tips, use them as a checklist before every post Review your Page Insights at least once a month so you can make next month even better Create a strategy and editorial calendar Facebook Strategy for Businesses, Level 102 #Fb4Biz101 by @SocialMediaDFW
47. Questions? Tweet me with #Fb4Biz101 @SocialMediaDFW Download these slideshttp://www.slideshare.net/DGdesign Get my business card info: Now or later Scan with i-nigma app on your phone. #Fb4Biz101 by @SocialMediaDFW