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Deb Hoadley, Advisor
        Massachusetts Library System
Presented at NHLTA Spring Conference
                        May 21, 2012
   Includes vision which       Exact results over a
    drives decisions             period of time
   Process oriented            Product oriented
   External forces             Internal forces
                                Stable
   Allows organization to
                                Projection of the future
    respond to changes in
    environment



Strategic Planning           Long-Range Planning
Parts of Plan        Definition
Mission Statement    Statement of purpose; fundamental reason for
                     the library’s existence; major service role
Vision Statement     What the library wants to be; how it wants to
                     operate; concentrates on the future
Goals                Broad statements describing desired results
                     (not measurable)
Objectives           Specific, short range statements of results
                     that help to implement the goal; define what
                     will be done, by who and by when
                     (measurable)
Actions/Activities   The means to accomplish an objective;
                     specific tasks; specific time to accomplish
Outcomes             A final result; something that comes from an
                     action
Methodology          Identification of the specific planning process;
                     including assessment of user needs (surveys,
                     focus groups, forums)
Steps to having a great plan:
1. Strategic Planning Committee
2. S.O.A.R. exercise
3. Community Visioning Exercise
4. Surveys/Community Forums/Focus
   Groups/Intervies
5. Look at trends and patterns
6. Write the plan
Strategic Planning Model
                  (Shirley and Volkwein, 1978)


                         External Needs,
                         Opportunities,
                         and Constraints
Institutional Mission,
Vision,                                        Decisions on
Educational                                    Programs,
Philosophy,              “Matching Process”
                                               Priorities,
Role and Scope,                                Policies, &
Goals and Objectives                           Budgets
                          Internal Strengths
                          and Capabilities
Do you know where you are
going to?
   Massachusetts Library System Strategic
    Planning Model
   Shirley, R., and Volkwein, F. "Establishing
    Academic Program Priorities." Journal of
    Higher Education, 1978

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Strategic Planning: Vision & Action

  • 1. Deb Hoadley, Advisor Massachusetts Library System Presented at NHLTA Spring Conference May 21, 2012
  • 2. Includes vision which  Exact results over a drives decisions period of time  Process oriented  Product oriented  External forces  Internal forces  Stable  Allows organization to  Projection of the future respond to changes in environment Strategic Planning Long-Range Planning
  • 3.
  • 4.
  • 5. Parts of Plan Definition Mission Statement Statement of purpose; fundamental reason for the library’s existence; major service role Vision Statement What the library wants to be; how it wants to operate; concentrates on the future Goals Broad statements describing desired results (not measurable) Objectives Specific, short range statements of results that help to implement the goal; define what will be done, by who and by when (measurable) Actions/Activities The means to accomplish an objective; specific tasks; specific time to accomplish Outcomes A final result; something that comes from an action Methodology Identification of the specific planning process; including assessment of user needs (surveys, focus groups, forums)
  • 6.
  • 7. Steps to having a great plan: 1. Strategic Planning Committee 2. S.O.A.R. exercise 3. Community Visioning Exercise 4. Surveys/Community Forums/Focus Groups/Intervies 5. Look at trends and patterns 6. Write the plan
  • 8. Strategic Planning Model (Shirley and Volkwein, 1978) External Needs, Opportunities, and Constraints Institutional Mission, Vision, Decisions on Educational Programs, Philosophy, “Matching Process” Priorities, Role and Scope, Policies, & Goals and Objectives Budgets Internal Strengths and Capabilities
  • 9. Do you know where you are going to?
  • 10. Massachusetts Library System Strategic Planning Model  Shirley, R., and Volkwein, F. "Establishing Academic Program Priorities." Journal of Higher Education, 1978