How to Use Social Media - Getting Started 1. Marketing your business with social media doesn’t need to be difficult. Go with what work best for your business. 2. Turn off the salesman approach. No one wants to constantly see sales pitches. 3. Remember social media allows us to introduce, share and discuss ideas. 4. To create an online presence, concentrate on building relationships via your social media platforms. 5. To make social media worth your time, focus on networking via lists and groups.