Interactive Powerpoint_How to Master effective communication
Nokia Digiday Mobile
1. Mobile trends Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive
2.
3.
4. PC internet also growing … Source: AMD, Internet World Stats, EMC, Nokia 1995 2000 2005 2010 1 2 3 4 5 6 7 Billion but not homogeneously Source: ITU, Internet World Stats Mobile has different role to play in emerging markets World population Internet users Mobile subscriptions Internet penetration Mobile users
5. Attitudes to advertising vary Cynical Cynical Cynical consumers saturated by advertising and cynical in attitude Optimistic Optimistic Optimistic Optimistic consumers view advertising positively as useful source of info & entertainment Rational Rational Rational consumers open- minded about ads, but demand clear benefit
31. Seda: Brazil Talked about in 100+ internet communities First tech attribute scores 5% average CTR 360k mobile site visits (2x web) in 2 months MMA award
36. Next billion digital consumers Mid Low High Rural Suburban / low tier cities Urban Population spread Population by income class No Mobile access No Internet access Mobile penetration Fixed line internet
50. Source: eMarketer, September 2008. Mobile-phone LBS only; excludes personal navigation devices and telematics applications. LBS extends from locations to businesses, other points of interest and friends 2012: 500 million users worldwide
51. Exchange of personal information for more relevant services Relevance profiling gathers sophistication Likes brands