[EN] Enterprise Information Management | Keynote Dr. Ulrich Kampffmeyer | OpenText EIMDays 13.03.2013, Munich

© PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 1

OPENTEXT EIMDays 2013

Enterprise Information Management

Ulrich Kampffmeyer
Munich, March 13th, 2013

PROJECT CONSULT Isestrasse 63 www.PROJECT-CONSULT.com
1
Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 20149 Hamburg | Germany © PROJECT CONSULT 2013

Agenda

| INTRODUCTION

|| EIM: DIFFERENT POINTS OF VIEW

||| CONSEQUENCES AND SOLUTIONS FOR USERS

|||| EIM IS INEVITABLE, BUT …

Enterprise Information Management Dr. Ulrich Kampffmeyer OpenText EIMDays 2013 2


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© Copyright PROJECT CONSULT GmbH 2002 / Autorenrecht Dr- Ulrich Kampffmeyer 2001-2002
© PROJECT CONSULT 2002


|INTRODUCTION © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

|Introduction|Why a new acronym?|
|Introduction|From ECM to EIM||
|Introduction|The Pyramid of Knowledge|||
Elektronische Archivierung und elektronisches Records Management Dr. Ulrich Kampffmeyer VSA Jahresversammlung 2012 4

WHY? © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

„The industry did everything they could do
to confuse users and make them not buy!“
|Introduction|Why a new acronym?|

Ulrich Kampffmeyer


WHY?
Enterprise Collaboration ERM
Web EIMDigital Preservation
Content Management
BPM
Enterprise 2.0 © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

Collaboration Case Managemen
DM
Mediato Content did everything they could do
„The industry Management
EIMconfuse users and make them not buy!“
ECM Managemen
Asset Management
Records
Document Management
Social Business IRMS DMS Ulrich Kampffmeyer 1998

ERM Enterprise Content Manageme EDM
Digital Asset Management
Email Management
Enterprise Information Managem
Enterprise 2.0 EIM Groupware DM
WCMElectronic Archiving Business
Social
Workflow
Information ManagementERDMS
ECM
EDiscovery
Electronic Records Manage Web 2.

ECM Enterprise Content Management
© PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011

2000 – 201?
/ Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

“Enterprise Content Management is the

Strategies, Methods and Tools used to
Capture, Manage, Store, Preserve, and Deliver
Content and Documents related to Organizational
Processes.”

John Mancini, President
AIIM Association for Information and Kampffmeyer
Elektronische Archivierung und elektronisches Records Management Dr. Ulrich VSA Jahresversammlung 2012 8

ECM Claim 2003
|Introduction|From ECM to EIM|| © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

CAPTURE

MANAGE

Business Data Unstructured STORE
Processes
Content
DELIVER

PRESERVE

AIIM International, 2003


ECM Claim 2003
|Introduction|From ECM to EIM|| © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

A SELF-FULFILLING PROPHECY:
The combination of structured and
unstructured content =
information management


|Introduction|From ECM to EIM|| Enterprise Information Management

CAPTURE

MANAGE

Business Data Unstructured STORE
Processes
Content
DELIVER

PRESERVE

AIIM International, 2003



“ECM is moving towards information
management and will end up as integral
part of general ITC information

technology & communication solutions.

ECM has no future as a separate
category. It will disappear into Enterprise
Information Management.”

Ulrich Kampffmeyer 2008



|Introduction|The Pyramid of Knowledge |||

The Pyramid of Knowledge
|Introduction|The Pyramid of Knowledge||| © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

Wisdom

Knowledge

Information

Data

Characters

Elektronische Archivierung und elektronisches Records Management
Digits
Dr. Ulrich Kampffmeyer VSA Jahresversammlung 2012 14


Example

Market behavior
foreign exchange Knowledge
Relations
Exchange rate
1 € = 1,25 $ Information
Context
1,25 Data
Syntax
„1“, „2“, „5“ and „,“ Characters



Knowledge

Information

Data

Characters



There is no sense in naming
solutions or industries by the type
of information they intend to
manage.

Todays solutions must be able to
manage every type of information.


||EIM: © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

DIFFERENT POINTS OF VIEW

||Point of view|Analysts|
||Point of view|OpenText||
||Point of view|SAP|||
||Point of view|A leap too short?||||
||Point of view|PROJECT CONSULT|||||


“EIM Enterprise Information
Management is the combination and
integration of ECM Enterprise Content

Management with BPM Business Process
Management and BI Business
Intelligence.”

Gartner Conference 2007



“EIM is an integrative discipline for
structuring, describing and governing
information assets, regardless of

organizational and technological
boundaries, enabling business insight.”

Gartner Glossary 2011



EIM BUILDING BLOCKS:

ECM

BPM
CEM
Information Exchange

Elektronische Archivierung und elektronisches Records Management
Discovery Dr. Ulrich Kampffmeyer
OpenText Whitepaper 2012
VSA Jahresversammlung 2012 21


Focus:

… still unstructured
information … ?



EIM COMMON USECASES:

• Operational EIM
Managing on-boarding, use and off-
boarding of all types of information within
and outside the enterprise

• Analytical EIM
Using Business Intelligence and BigData
analytics to leverage information
• Information Governance
Active control of information


Focus:

… still structured

data …
with documents as
appendices ?


A LEAP TOO SHORT?



A LEAP TOO SHORT?

ECM always had managed
structured data:
COLD, reports a.s.o.



A LEAP TOO SHORT?

BigData consists of
structured datasets, but is
heterogenous, has too
many formats and is too
volatile – so it is in fact
unstructured information

A slight return:

Todays solutions must be

able to manage every
type of information.


||Point oPoint of view|PROJECT CONSULT||||| © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

EIM DEFINITION:
“EIM Enterprise Information
Management stands for the
comprehensive management of all
information in an
enterprise, regardless of
location, user, author, generating
system, application, format, media, d
evice and time.”

||Point oPoint of view|PROJECT CONSULT||||| © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

EIM COMPONENTS:
“EIM combines functional aspects of
Enterprise Content
Management, Business Process
Management, Enterprise
Search, Knowledge
Management, Business
Intelligence, Information
Governance, Data
Warehousing, Web 2.0 and

||| © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011

CONSEQUENCES AND

SOLUTIONS FOR USERS

|||Solutions|Processes|
|||Solutions|Automation||
|||Solutions|Analysis|||
|||Solutions|Migration||||
|||Solutions|Collaboration|||||
|||Solutions|Governance||||||
|||Solutions|Security|||||||
|||Solutions|Cloud||||||||
|||Solutions|Archives|||||||||

EIM solutions for
… provides

major business challenges!

Some examples.
|||Solutions|


EIM
Processes:

“Process management is the
backbone of EIM providing control
and efficiency for the use of

information in the enterprise.
Information only has a value of its
own when its used in processes.”

Ulrich Kampffmeyer, EIM Update 2010


EIM
Processes:

Process improvement is the buried
treasure of every enterprise!
BPM within the scope of EIM has a

great potential for cost
saving, customer relationship
improvement, and faster reaction to
change.


EIM
Automation:

“Manual processes are the
bottleneck of information

management systems.”



EIM
Automation:

“Digital
mailroom, workflow, recognition, cla

ssification, semantics, artificial
intelligence, business analytics ...
they are all essential components of
business process automation.”



EIM
Automation:

Automation is the key concept for
better information quality and user

acceptance.
Current challenges like
Bigdata, faster reaction to
change, selective dissemination and
access to information need
automation.

EIM
Analysis:

“Tools for analysis of Information
are obligatory for EIM. Good
|||SolSolutions|Autysis|||

analysis and consolidation of
information, both structured and
unstructured, will decide the future
of the business.”


EIM
Analysis:

New tools for the analysis of search
results in enterprise search, business
|||SolSolutions|Autysis|||

intelligence, bigdata, a.s.o. will
enhance existing analysis and
management strategies within EIM.


EIM
Migration:

“There are no longer green pastures
in computer centers.”
|||Solutions|Migration|||



EIM
Migration:

The main concept of EIM is
integration instead of migration.
Migration should be reduced to the
|||Solutions|Migration|||

exchange of hardware and operating
systems – but no longer for solutions.
EIM delivers an umbrella for the
management of information in
heterogenous environments.

EIM
Collaboration:

“With Web 2.0 collaboration was

enriched with new tools, enabling
organizations to move forward to
knowledge management.”

Ulrich Kampffmeyer, 2004

EIM
Collaboration:

Collaboration is the new quality of

information
management, independent of
time, location, format, use case. Case
management and adhoc workflow
enhance the capabilities of working
together.
Collaboration is mainly not about
tools but about a new set of mind.

EIM
Governance:

“With

apps, byod, mobile, saas, cloud, ubiq
uitous computing, analytics the
demand for more active control
returns – this is the hour of
Information Governance for GRC
Governance, Risk Management and
Compliance.”

EIM
Governance:

Information Governance is a key

element of EIM. It is not a passive
control but an active enablement for
business. With more information in
distributed and mobile solutions, the
risk of loss and theft, and the growing
need for better information
quality, governance gets higher
awareness.

EIM
Security:

“Managing Information
professionally is protecting

information, securing the
availibility, and improving the
quality .”


EIM
Security:

Security in EIM has many facets.
Access security to information, saving

information for secure
availibility, protecting information
against misuse and loss, using
signatures for authenticity and
integrity. EIM provides security
technologies for all information of
the enterprise.

EIM
Cloud:

“The Cloud changes everything, for
ever.”
|||Solutions|Cloud||||||||

Oscar Berg, 2009


EIM
Cloud:

EIM provides secure management in
the cloud and on-premise –

and for hybrid solutions.
EIM is more than shared
drives, synchronisation and social
media. EIM provides the foundation
for the paperless office.


EIM
Archives:

“Do not forget the basics. Electronic

archiving is here to save the digital
memory of your company.”

Ulrich Kampffmeyer, DoQ 2/19, 1999


EIM
Archives:

Managed repositories will always

remain a core element of EIM.
Providing safe storage, access
protection, direct access and
navigation in large information
collections is necessary for all
applications for overarching use of
information where ever it exists in
the enterprise.

||||EIM IS © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Mrz-13 / Quelle: PROJECT CONSULT 3

INEVITABLE,
BUT …
||||But …|Outlook|
||||But …|My small concerns||
||||But …|Oscar Berg|||
||||But …|Shoshana Zuboff||||
||||But …|Frank Schirrmacher|||||

EIM © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011

… is a necessity, because information

requires to be managed to:
• stay safe
• be of value
• remain always available
• access knowledge
•

maintain compliance
• improve processes
• stay proactive with change

• and a 1000 other good reasons

EIM © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011

… is inevitable, but …

• We are completely dependent on the
availibility and correctness of digital
||||But …|My small concerns||

information
• Information is (mis)used to control
• Information is the most important
economic asset besides natural
ressources and ahead of labour
• Information about information is
growing faster then ever –
the shadow is rising


Oscar Berg


“Library services such as version control
and checkout/checkin are happening
behind the scenes. “
“Cloud-based storage and automatic
synchronization services enables

seamless working across any device.”
“ Nothing is deleted. Ever.“

Oscar Berg, 2011


“In the future, content management will
become like air, invisible to users.
The content will be automatically managed.
We won't have to spend any thoughts on
how to manage our content.
We won't have to care about different

formats or types of content, where the
content is stored, or what version of it that is
the correct one.
Instead we will be able to concentrate
entirely on how to communicate effectively.”
Oscar Berg, 2011


Shoshana Zuboff


“Zuboff’s Laws
1. Everything, that can be digitized and
transformed in to information, will be
digitized and transformed into

information.
2. Everything, that can automized, will be
automized.
3. Each technology, which can be colonized
for surveillance and control, will be
colonized for surveillance and control.“

Shoshana Zuboff


Frank Schirrmacher


Payback

„Who feeds on whom in the digital

society?

It is a darwinistic race between man
and computer.“

Frank Schirrmacher, 2010

The explosion of information will
© PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011

„

change our memory, our mindfullness
and our cognitive abilities, will change
our brain physically, comparable only to
the muscle and body transformation in
the age of the industrial revolution.
No man can withdraw from this change.

But these are only preparations for a
much larger change.“

Frank Schirrmacher, 2010


Thank You!

Ulrich Kampffmeyer
Email: Kff@PROJECT-CONSULT.com

Presentation and,more Information:
www.PROJECT-CONSULT.com

Download www.PROJECT-CONSULT.de/files/EIM_Keynote_Kff_S_20130313.pptx
The presentation is made available for private, non-profit and non-commercial use only
Authorship rights: Dr. Ulrich Kampffmeyer
Copyrights: OpenText Deutschland GmbH, PROJECT CONSULT Unternehmensberatung GmbH

PROJECT CONSULT Isestrasse 63 www.PROJECT-CONSULT.com
63
Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 20149 Hamburg | Germany © PROJECT CONSULT 2013

Quellen- und Bildnachweis

Quellennachweis:
Hintergrundfolien: eigene Bilder von der dOCUMENTA [13] in Kassel
I : Julie Mehretu „Mogamma“
II : Sopheap Pich „Rattanakiri Field Reliefs“
III : Thomas Bayrle „Carmageddon“
IV : Hubertus Gojowszyk „Tür zur Bibliothek“
Fotos (F), Tabellen (T), Grafiken (G), Zitate (Z):
F 005 Ulrich Kampffmeyer, PROJECT CONSULT 2007
FZ 008 John Mancini, AIIM, 2009; Zitat AIIM Definition von ECM 2008
G 009 AIIM international, 2003
G 011 PROJECT CONSULT 2008 unter Verwendung von G 009
G 014 Pyramide des Wissens; adaptiert von PROJECT CONSULT nach E. Probst
G 014 Pyramide des Wissens; adaptiert von PROJECT CONSULT nach E. Probst
G 014 Pyramide des Wissens mit Zuordnung von PROJECT CONSULT
GZ 019 Gartner, Logo, Gartner Group®; Zitat aus Tagungsfolien 2007
GZ 020 Gartner, Logo, Gartner Group®; Zitat aus Glossary 2011
G 021 Screenshots Whitepaper OpenText, 2012; freie Adaption Text
G 021 Logo OpenText®, Downloadbereich von OpenText.com
G 022 Screenshot EIM Buch 2013; freie Adaption Text aus „Kapitel Definition“
G 023 Logo SAP®, Downloadbereich von SAP.de
G 029 Logo PROJECT CONSULT®
G 030 Logo PROJECT CONSULT®
Z 048 Oscar Berg, Zitat Blog 2011
F 055 Oscar Berg; Oscar Berg 2010
Z 056 Oscar Berg, Zitat Blog 2009
Z 057 Oscar Berg; Zitat Blog 2011
F 058 Shoshana Zuboff; Amazon;
Z 059 Shoshana Zuboff „Zuboff‘S Laws“, eigene Rückübersetzung (dt. Zitat)
F 060 Frank Schirrmacher, FAZ® 2010
Z 061 Frank Schirrmacher, Payback; eigene Übersetzung
Z 062 Frank Schirrmacher, Payback; eigene Übersetzung

Alle übrigen Texte sowie ausgewiesene Quellen und Zitate:
Dr. Ulrich Kampffmeyer, PROJECT CONSULT


[EN] Enterprise Information Management | Keynote Dr. Ulrich Kampffmeyer | OpenText EIMDays 13.03.2013, Munich

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[EN] Enterprise Information Management | Keynote Dr. Ulrich Kampffmeyer | OpenText EIMDays 13.03.2013, Munich