Dan Scott's Visual CV - Edited Version, August 2015 (c) 2015 All Rights Reserved. DSI http://www.danscott.com

1. B R A N D A R C H I T E C T
+ 1 201 294 3697 E: info@danscott.com W: www.DanScott.com

2. reporting directly to them. Moreover, each allowed me to work along side them,
often with surprising frequency. These CEOs taught me how to how to define any
objective, refine the means of communication and build an MROI to project and
analyze. I learned how to cultivate, reinforce and retain powerhouse teams and how
to motivate these groups to always raise the bar, even with vast challenges, reduced
budgets and streamlined personnel. I was trained to not think outside the box, but
never see confinement at all. Otherwise, one is only limiting themselves and suppressing
those around them. While innovation is key, logic always prevails. I was taught to
outthink, not outspend. Envelope not implode. Simply stated, these leaders namely,
Sid Amira; Roger Ailes; Scott Kay; Joe Segal and Ken Sitomer, demonstrated
how to properly build a corporate framework. A structure of polices, practices and
personnel that must exude an unwavering, steadfast credo built around a single word:
INTERGRITY. Integrity to me is more than critical, it is a core; a cornerstone. An
organization lead by who knows how to communicate and treasures virtue itself will be
sought after, sustained and will steadily succeed. This methodology is one I wish to
share, support and safeguard to those that also embrace the meaning within the
message.”
“
Throughout my career, five notable mentors granted me the privilege of
B R A N D A R C H I T E C T

3. Finalist: “The Top CMO in America;” the CMO Institute, 2011
Marketing Associations & recent industry Awards
Ranked #149 of 250 Global CMOs by ExecRank 2014
Ranked #15 of 1,500 U.S. CMOs by ExecRank 2012
CMO COUNCIL, SENIOR BOARD MEMBER, USA 2011 -PRESENT
EDITORIAL BOARD MEMBER: HENRY STEWART, LONDON, 2014

4. LAUNCH LEAD: COBALT, 2008
Launch team: qvc America, 1986 + 8 Year tenure
launch lead: hasbro, scrabble jewelry, 2013
LAUNCH LEAD: PALLADIUM, 2006
Launch lead: VeriSign, GLOBAL voice registry, 2001
launch team: chanel allure /Herb Ritz, 1996

5. Created all aspects of the world’s first editorial
palladium mining tour in Montana, u.s.a. followed by a
non-agency produced media blitz to business editors
and industry writers worldwide.
Key placements: masthead of the
Wall street Journal and BBC Special from Basel
Key event: executive producer & media relations
specialist for “the palladium facts,” a sold out event at
jck featuring Scott kay & stillwatering mining
followed by training materials & national retail buy-ins
DAN SCOTT LAUNCH SPECIFICS: PALLADIUM

6. DAN SCOTT LAUNCH SPECIFICS: COBALT
credited for the global awareness, & positioning
of 7 COBALT brands under one design house,
resulting in the fastest adoption of any metal in
the history of the jewelry industry.
Key retail Success: CUSTOM TRAINING,
DISPLAYS AND NATIONAL MEDIA/PROMOS
PLACED FOR AND WITH ALL KAY, JARED, HELZBERG,
AAFES, AMAZON AND LEADING INDEPENDENT DOORS
WITHIN 120 DAYS.
Key media placements: CNBC FEATURE AND
ABC NEWS “MADE IN AMERICA” FEATURE
191,331VIEWS

7. DAN SCOTT LAUNCH SPECIFICS: SCRABBLE JEWELRY
Exclusive U.S. licensed partner for Hasbro’s
scrabble product. elected to work directly with
the Hasbro brand team.
Key retail Success: Distribution partnership
With Stuller, MACYS.com, Amazon and ebay.
Key media placements: selected “must see” design at
jck by national jeweler, Written into the script of ABC’s
Pretty Little Liars and Created Millions of impressions
at NY FASHION WEEK 2014
Through Instagram and social platforms.

9. B R A N D A R C H I T E C T
+ 1 201 294 3697 E: info@danscott.com W: www.DanScott.com