A session on the what, why, and some of the how on managing your personal identity online through the use of blogs and social media. Presenter: Allegra Fonda-Bonardi Date: November 22, 2013

1. Managing Your
Online Identity:
Intro to Blogging and Social Media
DUSP Viz. Nov. 19, 2013

2. Game plan:
A. Tips
B. Scripts
C. Dive in

3. SOCIAL MEDIA IS...
Social media is...

4. Species:
-blogs:
-twitter
-personal profiles
-microblogs
-video blogs
-photo galleries
-news aggregates
-photo sharing sites
-professional (closed) social media sites, and more...
QUANTITY OVER QUALITY

5. Examples:
Design: http://www.designboom.com/
City Blog: http://secretrepublic.com/
Cities! : http://thisbigcity.net/ten-best-urbanism-blogstumblr/
Tumblr and Photoblogs: http://unhistorical.tumblr.com/
Personal/Professional : http://captaincreative.com.au/
http://www.builtbyeande.com/

6. The personal is professional
http://arular.tumblr.com/ FAIL
http://tonyfrancis.blogspot.com/ FAIL

7. Managing your Social Media Presence
Four Management Tips
1 Link up! (between your own sites, and link or ‘like’ other people’s as well)
2 It’s all public (so post carefully)
3 Select and Curate (and keep it focused and professional) but link widely
4 Update Regularly

8. Four Reasons for Good Social Management
1 Visibility People/Projects/Ideas can find you
2 Sharing You can share projects, thoughts, and ideas
3 Professional Showcase build your brand and portfolio, succinctly
communicate your work
4 Publicity Beautiful blogs make excellent publicity tools

9. Workshop
1. Set up your site
2. Pick a theme and customize your blog:
-use existing
- download new
3. Plugins:
-link to facebook, twitter, and beyond!
4. Create a post
5. Add photos and video
6. Organize your blog:
tags, categories, blogroll, RSS Feed
7. View in mobile
8. Fun widgets

10. Setting Up: Some things to try
1. wordpress.com
choose password
link to facebook and twitter
2. which theme do you want to try?
3. explore your ‘dashboard’ and ‘posts’ section :
’dashboard’: can you figure out how to view how many hits your blog has had?
‘posts’ : can you find where to get your shortened URL that connects directly to your blog?
once your post is up, try linking it to facebook and twitter (hint: view your blog first to see how your post came
out!)

11. More things to try:
4. Create a new post
what happens when you try to add media?
what is the difference between a ‘tag’ and a ‘category’? Could you add both to your post?
can you destroy your post?
can you destroy your blog?
5. Widgets: fun things to put on your blog
Where are the widgets located on your wordpress blog? Try adding a few to different places on your blog.
Where else might you search for widgets? (hint: google!) add a zany widget. then add several more.
6. Following!
pick another blog to follow on Wordpress ~ follow it!
(and maybe post on their site...does it show up in your feed?)

12. And Lastly...
6. Going Mobile:
Enable the settings in your dashboard so that your blog can be viewed on a mobile device.
If you have a mobile device, try to download wordpress on it… and make a post from your phone!

13. SO TO REVIEW...
What are the Take-Aways?

14. Managing your Social Media Presence
Four Management Tips
1 Link up! (between your own sites, and link or ‘like’ other people’s as well)
2 It’s all public (so post carefully)
3 Select and Curate (and keep it focused and professional) but link widely
4 Update Regularly

15. Four Reasons for Good Social Management
1 Visibility People/Projects/Ideas can find you
2 Sharing You can share projects, thoughts, and ideas
3 Professional Showcase build your brand and portfolio, succinctly
communicate your work
4 Publicity Beautiful blogs make excellent publicity tools

16. THANK YOU!
and happy blogging...