5. With a limited
budget, Elastoplast
was keen to connect
the Aussie public
to the athletes
competing on the
sub-continent.
6. Branded content
in the form of
podcasts from great
Aussies stars,
like Melinda
Gainsford Taylor
and Brad Fittler
encouraged UGC
from weekend
warriors.
Other stars were
encouraged to
comment too
including
Quade Cooper and
Libby Trickett.
7. MGT ran a
training session
for Little
Athletics
and 1,541 people
entered a range
of competitions
