Beyond Facebook. TWO Social seminar on some other social media networks you should know about. 13 June 2012

1. Beyond Facebook

3. Today’s (and tomorrows?) opportunities

7. So what’s with this whole Pinterest thing?
• Pinterest only has 10.4 million* registered users
• So why all the interest?
• The site accounts for 17.4% of all Social Media revenue to
ecommerce sites**
• boticca.com attributes 10% of sales to Pinterest (7% to Facebook)
• 86% of visits from Pinterest are from new customers
• Average Pinterest sales are US$95 higher than Facebook
• Shoppers referred from Pinterest are 10% more likely to make
y
a purchase than those referred from Facebook and Twitter***
Source: *PRDaily.com **Converto ***Wayfair

8. How you can incorporate Pinterest into your strategy
• Showcase your products
• Demonstrate the lifestyle your brand represents
• Crowdsource content
• Get other people involved in easy, one click UGC

11. How you can incorporate Pinterest into your strategy
• Showcase your products
• Demonstrate the lifestyle your brand represents
• Crowdsource content
• Get other people involved in easy, one click UGC
• Amalgamate content
• Online press room
• Link to reviews and images of a major product launch
• Educate
• What is Fair Trade?
• How will the Carbon Tax affect everyday Aussies?
• Have some fun with it – demonstrate brand personality

15. So what’s Instagram and why the $1bil Price tag?
• Instagram has more than 50 million* registered users
• Over 1 billion photos have been taken with the app
• One new user every second
• When it launched the Android app, it grew its user base from 30-40
30 40
million in just over a week.
• Facebook plans to keep it as a standalone photo app
Source: *digitalbuzzblog

16. How you can incorporate Instagram into your strategy?
• Showcase your products
• Demonstrate the lifestyle your brand represents
• Crowdsource content
• Get other people involved in creating content

18. How you can incorporate Instagram into your strategy
• Showcase your products
• Demonstrate the lifestyle your brand represents
• Crowdsource content
• Get other people involved in creating content
• Enrich and extend a real experience
• Integration with live events
• Use content to create an event
• Run promotions or competitions
• Have some fun and show your customers how great your
brand is

22. So should we get into Google+
Google+ has 170
g
million users
Source: Google as at April 2012

24. The
Ones
To
watch
atch

32. Mobile access to the internet
Source: Microsoft Tag 2012 and Morgan Stanley Research

33. Frequency of mobile usage
Source: AMIA

34. Access to Social Media over mobile devices
Source: Microsoft Tag 2012