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HR and Social Media

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TWO Social
TWO Social

A presentation outlining the potential use of Social Media channels by HR teams, including illustrative global examples and case studies.

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HR and Social Media 0 HR and Social Media
Organisational value chain
1 in every 4.5 minutes online is spent on Social Media Nielsen Australia Online
1.3 billion 312 million 1.2 billion 850 million Source: Facebook
1 in every 8 people in the world has a Facebook account
During this 45 minute presentation … … on Facebook … • 2,250,000 links will be shared; • 3,339,000 events invites will be sent out; • 3,570,750 wall posts will be made; • 4,164,750 status updates will be posted; • 4,437,000 friend invites will be accepted; • 6,111,000 photos will be uploaded; and • 22,968,000 comments will be posted.
Australia on Facebook • 10,659,580 Australian’s with Facebook accounts • 50.13% of the total population • 62.58% of regular Australian internet users • Only 0.15% lower penetration than the US Source: Socialbakers.com
Australian Facebook users by age demographic 25% 26% 20% 17% 12% Source: Socialbakers.com
Why Social? 62% 47.4% read read 29.0% post post write write 80.0% No10 Imagery Blogging watch watch Sydney* Sydney* 28.2% Micro Video No6 upload upload blogging Aus* Podcasting RSS 24.6% feed feed 40.2% listen listen Forums Widgets Chat Networks 74% message 81.1% belong • UM Wave 4 and 5
The age divide The internet now has more people age 35+ using it than those below 35 Nielsen Online Ratings November 2011
45% of employers screen Social Media sites 10 HR and Social Media source: careerbuilder.com 2009
35% reported they found content on social media that caused them not to hire the candidate 11 source: careerbuilder.com 2009 HR and Social Media
Internet browsing via mobile booms 52% 2010 29% 2009 12 Source Nielsen Australia Online www.twosocial.com
13 HR and Social Media
14
15 HR and Social Media
Social Media source Total Social media hires in 2011 955 Sourced from Twitter 45 Started an application from Twitter (6.6% conversion) 681 Sourced from Facebook 226 Started an application in Facebook (5.8% conversion) 3,926 Sourced from an SMS 84 Started an application having received an SMS (8.4% conversion) 1,004 Sourced from Mobile site 600 Started an application through a Mobile device (7.6% conversion) 7,919
22 HR and Social Media
24 HR and Social Media
What do you want to achieve? Use Social Media to listen to talent Use Social Media to ask questions Use Social Media to engage with people you know Use Social Media to substantiate your EVP Use Social Media to develop your pipeline Use Social Media to actively hire new staff
Oh tweet!
31 HR and Social Media
HR and Social Media
HR and Social Media
HR and Social Media
HR and Social Media
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HR and Social Media
HR and Social Media

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HR and Social Media

  • 1. HR and Social Media 0 HR and Social Media
  • 3. 1 in every 4.5 minutes online is spent on Social Media Nielsen Australia Online
  • 4. 1.3 billion 312 million 1.2 billion 850 million Source: Facebook
  • 5. 1 in every 8 people in the world has a Facebook account
  • 6. During this 45 minute presentation … … on Facebook … • 2,250,000 links will be shared; • 3,339,000 events invites will be sent out; • 3,570,750 wall posts will be made; • 4,164,750 status updates will be posted; • 4,437,000 friend invites will be accepted; • 6,111,000 photos will be uploaded; and • 22,968,000 comments will be posted.
  • 7. Australia on Facebook • 10,659,580 Australian’s with Facebook accounts • 50.13% of the total population • 62.58% of regular Australian internet users • Only 0.15% lower penetration than the US Source: Socialbakers.com
  • 8. Australian Facebook users by age demographic 25% 26% 20% 17% 12% Source: Socialbakers.com
  • 9. Why Social? 62% 47.4% read read 29.0% post post write write 80.0% No10 Imagery Blogging watch watch Sydney* Sydney* 28.2% Micro Video No6 upload upload blogging Aus* Podcasting RSS 24.6% feed feed 40.2% listen listen Forums Widgets Chat Networks 74% message 81.1% belong • UM Wave 4 and 5
  • 10. The age divide The internet now has more people age 35+ using it than those below 35 Nielsen Online Ratings November 2011
  • 11. 45% of employers screen Social Media sites 10 HR and Social Media source: careerbuilder.com 2009
  • 12. 35% reported they found content on social media that caused them not to hire the candidate 11 source: careerbuilder.com 2009 HR and Social Media
  • 13. Internet browsing via mobile booms 52% 2010 29% 2009 12 Source Nielsen Australia Online www.twosocial.com
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  • 22. Social Media source Total Social media hires in 2011 955 Sourced from Twitter 45 Started an application from Twitter (6.6% conversion) 681 Sourced from Facebook 226 Started an application in Facebook (5.8% conversion) 3,926 Sourced from an SMS 84 Started an application having received an SMS (8.4% conversion) 1,004 Sourced from Mobile site 600 Started an application through a Mobile device (7.6% conversion) 7,919
  • 24.
  • 26. What do you want to achieve? Use Social Media to listen to talent Use Social Media to ask questions Use Social Media to engage with people you know Use Social Media to substantiate your EVP Use Social Media to develop your pipeline Use Social Media to actively hire new staff
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  • 32. 31 HR and Social Media