With Facebook changing all brand Pages to Timelines, what do you need to know and what are your opportunities?

1. Facebook Timelines

2. Facebook Timelines
Facebook has been rolling out Timelines for personal Profiles for the past few months
From 31 March ‘12 they will be
mandatory for business
Pages

3. Coca-Cola sample Facebook Timeline Page

4. Lexus sample Facebook Timeline Page

5. TWO Social sample Facebook Timeline Page

6. Some key changes to Facebook Timelines
Cover and Profile photos
• 851 x 315 pixels with 399 pixels wide as a minimum
• 180 x 180 square
Content
• Pages can pin key posts to the top of the page to highlight key content
• Recreate the brand’s history by backdating posts/key moments
• Opportunity to 'highlight' posts to wall, making them display across the width of the
two page columns - standard posts display in a single column width
Tabs
• 12 tabs in total: 4 always displayed and Photos is mandatory
• Wider tabs at 810 pixels wide
• All tabs need an app icon at 111 x 74 pixels
• No default landing page can be set

7. The opportunity
• Your Page will change automatically on 31 March
• You can change your Page to Timelines before the deadline
• To maximise the change over process you should proactively create:
• A Cover photo, actively integrated with a new Profile photo
• Re design Tab Pages by adding additional imagery to fit the new screens
• Create new Tab icons for the Timeline home page
• Create key milestones in the organisations history on the Timeline function
• Pin new content explaining to changes made

8. Maximise use of the new Timeline home Page
Timeline Cover photo
Create Timeline
Integrated Profile image
Tab Page icons (up to 12)
Pinned Timeline content

9. Maximise use of new wider Tab Pages
Tab Pages now 810 wide
Coca Cola Your Stories example