How To Take Your Website To The Next Level
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Your business has a website, but it may not be getting you the results you are hoping for. This is a presentation I did for The Wisconsin Glass Association on how to improve your business's online presence.
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How To Take Your Website To The Next Level
- 1. Take Your Website To The Next Level Tips for Online Success PortLightTechnology.com
- 2. Damon Schopen Owner, Port Light Technology • Over 10 Years In The Internet Industry • Designer • Developer • Social Media Pro • Online Marketer Help clients with their entire online presence. • Website • Search Engine Optimization (Google Search) • Email Marketing • Social Media (Facebook, Google+) Navigating you through the ever-changing waters of the Internet. PortLightTechnology.com
- 3. Agenda • Ways to Improve Your Website • Ways to Help People Find You Online • Social Media (Facebook, Google+, Twitter) PortLightTechnology.com
- 4. It Can Be Confusing PortLightTechnology.com
- 5. Outbound Vs. Inbound • • • • Newspaper Post Cards Radio TV • • • • Google Search Results Local & Industry Directories Industry Expert Phone Book* PortLightTechnology.com
- 7. What Is Your Goal? • Why are you doing this? • Why do you want people to find your site? I want consumers, in the Tucson, AZ area, who are looking to buy shower doors and mirrors, to find my website, gain trust, and call or visit my store. PortLightTechnology.com
- 8. Brainstorm Search Queries • If you were a consumer how would you search for your products and services? – Think Like A Consumer – What Is Most Important? Shower Enclosures Bathroom Mirrors Shower Enclosures Tucson, AZ Bathroom Mirrors Tucson Commercial Glass Repair Mirror Installation Glass and Screen Repair Glass Company Tucson AZ PortLightTechnology.com
- 9. Know Your Competition • Search For The keywords – Who comes up? – What are they doing? – What are they not doing? PortLightTechnology.com
- 11. Paid Results Regular “Organic” Results Paid Results Google Maps Results Regular “Organic” Results PortLightTechnology.com
- 12. A Word On Google • • • • TOP SECRET: Search Results Recipe Guidelines and Best Practices What Works For Others Always Changing PortLightTechnology.com
- 13. Website • • • • • • • • Visually Appealing Mobile Friendly Optimized Structure Well Coded Two Second Test Name, Address, and Phone Number Quality Informative Content Updated Regularly PortLightTechnology.com
- 17. Links, Links, Links • Quality Sources – Online Directories – Social Media Sites – Industry Websites – Industry Publications PortLightTechnology.com
- 18. Online Directories • • • • Google Local Yahoo Local Bing Local Yelp • Eliminate Duplication • Fill In All Information Information • Monitor and Respond To Reviews PortLightTechnology.com
- 19. Which Would You Choose? PortLightTechnology.com
- 22. Important Social Media Sites • • • • • Google+ Facebook Business Page LinkedIn Foursquare Twitter PortLightTechnology.com
- 23. Social Media Guidelines • Post informative, and useful information. • Engage and interact with people. • Be Creative – Will It Blend? • Don’t just post about your business. • Don’t be annoying. • Don’t ignore people. PortLightTechnology.com
- 24. Analytics • How many people visit your site? • What pages are popular? • How long to people stay on your site? • Know what to do next. • Google Analytics – One of the best – Free PortLightTechnology.com
- 25. Beware! • Guarantees of Overnight Success • Top Secret Methods • Follow Google Guidelines • Slow and Steady If it seems too good to be true, it probably is! PortLightTechnology.com
- 26. Take Away • Your Website: Who You Are, What You Do, How To Contact You • Online Directories (Google, Yelp, Foursquare): Accurate Information, Respond To Reviews • Social Media: Accurate Information, Respond To People Who Reach Out To You PortLightTechnology.com
- 27. Questions? Damon Schopen Owner Port Light Technology damon@portlighttechnology.com 262-457-4707 www.portlighttechnology.com LinkedIn: http://www.linkedin.com/in/damonschopen Facebook: https://www.facebook.com/PortLightTechnology PortLightTechnology.com