Novel Influence is an agency that produces and distributes content for a new generation. Going beyond the traditional way of advertising and into the present. Using media that audiences enjoy, find useful or informative and are more likely to share. We special in MeMe, image and video.

2. MeMe Definition:
• An element of a culture or behaviour that may be passed
from one individual to another by non-genetic means, esp.
imitation.
• An image, video, etc. that is passed electronically from one
Internet user to another.

10. 76%
of people believe advertising is
exaggerated

11. BUT paid media can help
secure more views to boost
views and shares. Without
the content having to be
forced on your audience.

12. 8%
Just enjoy the ads

13. That means your attempts of using paid media will still not
gain the effect of truly sharing and tapping into the emotion
of their audience.
Agencies typically get on board and use a MeMe 1 year
after the User Generated Videos have gone viral.

14. If you have any questions on what we do please do get in contact.
Get in touch if your brand wants to respond quicker to the
changes of the internet culture.
Dan Ball Novel Influence
@OuroborosEnt @NovelInfluence www.NovelInfluence.com