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The Babson Entrepreneurship Ecosystem Project
__________________________________________________________________
________________________________________________________________________	
  
revolution@babson.edu	
   	
   +1	
  (781)	
  239-­‐6290	
  
	
  
Universities	
  as	
  an	
  Engine	
  of	
  the	
  Entrepreneurial	
  Revolution1
	
  
Daniel	
  Isenberg,	
  Ph.D.	
  
Professor	
  of	
  Management	
  Practice,	
  Babson	
  Global	
  
Executive	
  Director,	
  the	
  Babson	
  Entrepreneurship	
  Ecosystem	
  Project	
  
October	
  21,	
  2010	
  
	
  
I	
  would	
  like	
  to	
  start	
  my	
  presentation	
  to	
  you	
  with	
  several	
  assertions	
  which	
  will	
  frame	
  my	
  comments.	
  As	
  
assertions,	
  of	
  course,	
  although	
  there	
  is	
  some	
  evidence	
  for	
  them,	
  they	
  can	
  be	
  challenged,	
  and	
  there	
  
should	
  be	
  no	
  better	
  environment	
  for	
  open	
  discussion	
  and	
  debate	
  about	
  ideas	
  than	
  universities,	
  and	
  here	
  
we	
  are	
  graced	
  with	
  the	
  presence	
  of	
  representatives	
  of	
  all	
  of	
  the	
  universities	
  of	
  this	
  great	
  and	
  challenged	
  
island.	
  	
  
	
  
Not	
  all	
  entrepreneurship	
  is	
  created	
  equal	
  
	
  
1. Entrepreneurship	
  is	
  one	
  of	
  the	
  primary,	
  root	
  causes	
  of	
  economic	
  and	
  social	
  development.	
  
Entrepreneurship	
  is	
  one	
  of	
  the	
  results	
  of	
  economic	
  and	
  social	
  development,	
  but	
  it	
  is	
  also	
  one	
  of	
  
the	
  root	
  causes.	
  Actually	
  there	
  is	
  some	
  evidence	
  for	
  this:	
  job	
  creation	
  and	
  economic	
  growth	
  are	
  
associated	
  with	
  the	
  creation	
  of	
  certain	
  kinds	
  of	
  entrepreneurial	
  ventures,	
  which	
  I	
  will	
  discuss	
  
below.	
  
2. The	
  drive	
  to	
  entrepreneurship	
  	
  is	
  a	
  fundamental	
  element	
  of	
  the	
  human	
  condition,	
  and	
  in	
  that	
  
respect	
  it	
  is	
  no	
  different	
  from	
  art	
  or	
  dance	
  or	
  music	
  or	
  theater.	
  This	
  is	
  an	
  assertion	
  based	
  on	
  my	
  
own	
  personal	
  experiences	
  and	
  observations	
  in	
  dozens	
  of	
  very	
  diverse	
  societies,	
  including	
  those	
  
which	
  claim	
  that	
  they	
  are	
  nearly	
  devoid	
  of	
  entrepreneurs.	
  Like	
  art,	
  music	
  and	
  dance,	
  
entrepreneurship	
  is	
  ubiquitous,	
  but	
  it	
  is	
  sometimes	
  overlooked	
  because	
  it	
  manifests	
  itself	
  in	
  
different	
  ways	
  in	
  different	
  societies.	
  Some	
  of	
  entrepreneurship’s	
  manifestations	
  are	
  pro-­‐social,	
  
but	
  some	
  of	
  them	
  are	
  anti-­‐social.	
  Examples	
  abound:	
  the	
  informal	
  economies	
  in	
  many	
  or	
  most	
  
societies	
  are	
  typically	
  anti-­‐social	
  manifestations	
  of	
  entrepreneurship	
  because	
  they	
  are	
  outside	
  of	
  
the	
  formal	
  tax	
  collection	
  system.	
  Colombian	
  Pablo	
  Escobar	
  found	
  the	
  outlet	
  for	
  amazing	
  
entrepreneurial	
  drive	
  by	
  becoming	
  the	
  world’s	
  leading	
  drug	
  baron	
  and	
  the	
  7th
	
  wealthiest	
  person	
  
on	
  Forbes’	
  list	
  in	
  the	
  early	
  1990s.	
  
3. There	
  are	
  many	
  different	
  definitions	
  of	
  entrepreneurship,	
  and	
  experts	
  don’t	
  always	
  agree,	
  but	
  
also	
  like	
  art,	
  to	
  paraphrase	
  the	
  joke,	
  we	
  usually	
  know	
  it	
  when	
  we	
  see	
  it.	
  I	
  will	
  use	
  the	
  term	
  to	
  
refer	
  to	
  high	
  aspiration	
  business	
  ventures	
  in	
  which	
  there	
  is	
  one	
  or	
  more	
  identifiable	
  group	
  of	
  
founders	
  and	
  owners,	
  there	
  is	
  a	
  drive	
  to	
  continue	
  to	
  grow	
  and	
  develop,	
  and	
  there	
  is	
  an	
  extreme	
  
sense	
  of	
  personal	
  accountability	
  for	
  results.	
  If	
  the	
  enterprise	
  succeeds,	
  the	
  owners	
  succeed;	
  if	
  it	
  
fails,	
  they	
  fail.	
  Parenthetically,	
  I	
  think	
  that	
  aspiration,	
  growth,	
  and	
  extreme	
  accountability	
  are	
  	
  	
  
characteristics	
  that	
  are	
  common	
  to	
  those	
  broader	
  definitions	
  of	
  entrepreneurship	
  which	
  include	
  
non-­‐business	
  endeavors	
  or	
  entrepreneurship	
  within	
  larger	
  organizations.	
  
4. All	
  entrepreneurship	
  has	
  within	
  it	
  some	
  element	
  of	
  contrarian	
  thinking	
  and	
  action.	
  It	
  is	
  the	
  “job”	
  
of	
  the	
  entrepreneur	
  to	
  “sniff	
  out”	
  and	
  realize	
  opportunity	
  that	
  is	
  overlooked	
  or	
  undervalued	
  or	
  
even	
  berated	
  by	
  others.	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
1
	
  Based	
  on	
  a	
  keynote	
  address	
  to	
  the	
  Universia	
  National	
  Conference	
  held	
  October	
  21,	
  2010	
  in	
  San	
  Juan	
  Puerto	
  Rico.	
  
 
The Babson Entrepreneurship Ecosystem Project
__________________________________________________________________
________________________________________________________________________	
  
revolution@babson.edu	
   	
   +1	
  (781)	
  239-­‐6290	
  
5. It	
  may	
  be	
  clear	
  by	
  now,	
  that	
  there	
  is	
  a	
  big	
  difference	
  between	
  self-­‐employment	
  and	
  
entrepreneurship,	
  though	
  policy	
  makers	
  as	
  well	
  as	
  academics	
  often	
  lump	
  self-­‐employment	
  and	
  
ambitious	
  high	
  growth	
  ventures	
  together.	
  But	
  they	
  are	
  completely	
  different	
  in	
  terms	
  of	
  the	
  why	
  
(the	
  entrepreneur’s	
  motives)	
  and	
  the	
  what	
  (the	
  nature	
  of	
  the	
  opportunity)	
  and	
  the	
  how	
  (the	
  
process	
  of	
  realizing	
  the	
  opportunity	
  through	
  action).	
  	
  
6. Whereas	
  all	
  entrepreneurs	
  are	
  created	
  equal,	
  all	
  entrepreneurship	
  is	
  not	
  created	
  equal,	
  either	
  
in	
  terms	
  of	
  individual	
  wealth	
  creation,	
  or	
  in	
  terms	
  of	
  benefit	
  to	
  society.	
  Some	
  expressions	
  of	
  
entrepreneurship	
  are	
  more	
  valuable	
  than	
  others,	
  even	
  though	
  the	
  discomfort	
  many	
  of	
  us	
  feel	
  
making	
  this	
  seemingly	
  elitist	
  distinction	
  leads	
  us	
  astray	
  in	
  our	
  understanding	
  of	
  
entrepreneurship	
  and	
  how	
  to	
  foster	
  it.	
  To	
  relate	
  this	
  to	
  Puerto	
  Rico,	
  I	
  believe	
  we	
  mistakenly	
  use	
  
the	
  same	
  term	
  to	
  describe	
  Francisco	
  Rivera	
  running	
  a	
  single	
  Churris	
  cart	
  in	
  Guayanabo	
  making	
  
tripletas,2
	
  and	
  to	
  describe	
  Edward	
  Feliciano	
  of	
  KCS	
  Cleaning	
  and	
  Staffing	
  Solutions	
  with	
  his	
  500	
  
cleaning	
  people,	
  and	
  growing.	
  Feliciano	
  is	
  an	
  entrepreneur;	
  you	
  may	
  or	
  may	
  not	
  think	
  that	
  what	
  
he	
  is	
  doing	
  is	
  as	
  interesting	
  or	
  “sexy”	
  as	
  Francisco	
  Rivera	
  with	
  his	
  street	
  fame	
  and	
  long	
  lines,	
  but	
  
at	
  the	
  moment	
  Rivera	
  is	
  self-­‐employed	
  and	
  Feliciano	
  is	
  an	
  entrepreneur.	
  Rivera	
  is	
  satisfying	
  the	
  
hunger	
  of	
  hundreds	
  from	
  the	
  same	
  stand	
  every	
  day.	
  Feliciano	
  remains	
  hungry,	
  driven	
  to	
  grow.	
  
As	
  my	
  deceased	
  friend	
  entrepreneur	
  Nahum	
  Sharfman,	
  founder	
  of	
  shopping.com	
  which	
  was	
  
sold	
  to	
  e-­‐Bay	
  for	
  $600	
  million,	
  quipped	
  to	
  me,	
  “as	
  an	
  academic	
  you	
  are	
  judged	
  by	
  the	
  best	
  thing	
  
you	
  did;	
  as	
  an	
  entrepreneur,	
  I	
  am	
  judged	
  by	
  the	
  last	
  thing	
  I	
  did.”	
  The	
  drive	
  to	
  do	
  more	
  better	
  
faster	
  is	
  an	
  intrinsic	
  aspect	
  of	
  entrepreneurship.	
  Whereas	
  the	
  self-­‐employed	
  aspire	
  for	
  their	
  
children	
  to	
  get	
  “respectable”	
  “safe”	
  professional	
  jobs,	
  the	
  entrepreneur	
  dreads	
  the	
  same	
  
possibility.	
  
7. Societies	
  with	
  more	
  entrepreneurship	
  are	
  better	
  places	
  to	
  live,	
  at	
  least	
  in	
  the	
  medium	
  and	
  long	
  
run,	
  because	
  of	
  the	
  entrepreneurship.	
  People	
  are	
  wealthier,	
  governments	
  are	
  wealthier,	
  ethics	
  
are	
  stronger,	
  transparency	
  and	
  governance	
  are	
  greater,	
  and	
  there	
  is	
  more	
  employment,	
  quality	
  
of	
  life,	
  and	
  active	
  citizenship.	
  A	
  fascinating	
  Harvard	
  School	
  of	
  Education	
  study	
  of	
  
entrepreneurship	
  curricula	
  in	
  high	
  schools	
  showed	
  that	
  not	
  only	
  did	
  students	
  who	
  took	
  an	
  
entrepreneurship	
  course	
  increasing	
  their	
  post	
  high	
  school	
  entrepreneurial	
  activity,	
  while	
  in	
  
school	
  they	
  became	
  better	
  students	
  in	
  math	
  and	
  science,	
  better	
  leaders,	
  and	
  more	
  involved	
  in	
  
school	
  activities.	
  My	
  observation	
  is	
  that	
  entrepreneurs	
  overall	
  are	
  highly	
  motivated	
  to	
  give	
  back	
  
to	
  society	
  when	
  they	
  succeed	
  personally,	
  and	
  often	
  turn	
  their	
  energy	
  and	
  expertise	
  to	
  tackle	
  
social	
  problems.	
  
	
  
	
  
Increasing	
  entrepreneurship	
  in	
  a	
  society	
  is	
  a	
  complex	
  problem	
  
	
  
My	
  assertions	
  are	
  based	
  on	
  extensive	
  experience	
  as	
  a	
  social	
  scientist,	
  entrepreneur,	
  venture	
  capitalist,	
  
angel	
  investor,	
  consultant	
  and	
  educator.	
  I	
  feel	
  proud	
  of	
  my	
  extensive	
  experience,	
  I	
  have	
  been	
  blessed	
  
with	
  many	
  opportunities	
  to	
  do	
  and	
  see	
  and	
  experience	
  and	
  be	
  involved	
  in	
  many	
  things	
  in	
  my	
  life.	
  I	
  have	
  
studied	
  entrepreneurship	
  in	
  3	
  dozen	
  countries	
  and	
  cities	
  around	
  the	
  world.	
  But	
  it	
  is	
  precisely	
  because	
  of	
  
this	
  experience	
  that	
  I	
  will	
  state	
  unequivocally,	
  there	
  are	
  no	
  recipes	
  or	
  pat	
  answers	
  when	
  it	
  comes	
  to	
  
applying	
  social	
  science	
  to	
  practical	
  problems	
  such	
  as	
  increasing	
  entrepreneurship	
  in	
  a	
  society.	
  The	
  same	
  
ingredients	
  that	
  create	
  a	
  great	
  meal	
  one	
  day	
  in	
  one	
  kitchen,	
  fail	
  later	
  in	
  another.	
  
	
  
Let	
  me	
  take	
  a	
  brief	
  detour	
  to	
  discuss	
  what	
  complex	
  social	
  problems,	
  such	
  as	
  increasing	
  the	
  level	
  of	
  
entrepreneurship	
  in	
  a	
  society,	
  are.	
  A	
  “complex”	
  problem	
  is	
  one	
  where	
  the	
  definition	
  of	
  the	
  phenomenon	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
2
	
  A	
  popular	
  fast	
  food	
  in	
  Puerto	
  Rico.	
  
 
The Babson Entrepreneurship Ecosystem Project
__________________________________________________________________
________________________________________________________________________	
  
revolution@babson.edu	
   	
   +1	
  (781)	
  239-­‐6290	
  
itself	
  may	
  be	
  ambiguous	
  or	
  multidimensional,	
  and	
  even	
  if	
  we	
  can	
  define	
  and	
  measure	
  it,	
  the	
  number	
  of	
  
causal	
  variables	
  is	
  so	
  high,	
  the	
  correlations	
  among	
  them	
  are	
  so	
  weak,	
  the	
  direction	
  of	
  causality	
  is	
  bi-­‐
directional,	
  the	
  variables	
  interact	
  with	
  each	
  other	
  in	
  combinations	
  (called	
  interactions),	
  and	
  the	
  time	
  lag	
  
between	
  cause	
  and	
  effect	
  is	
  so	
  great,	
  that	
  in	
  essence	
  the	
  problem	
  is	
  “indeterminate.”	
  If	
  you	
  think	
  I	
  may	
  
be	
  exaggerating,	
  just	
  look	
  to	
  the	
  recent	
  world	
  economic	
  crisis	
  and	
  economists’	
  role	
  in	
  using	
  social	
  
science	
  in	
  resolving	
  it.	
  Thousands	
  of	
  the	
  world’s	
  most	
  brilliant	
  economists	
  have	
  turned	
  their	
  energies	
  
and	
  brain	
  power	
  and	
  disciplinary	
  expertise	
  to	
  retuning	
  the	
  economy	
  to	
  “normal.”	
  Two	
  years	
  later,	
  the	
  
problem	
  is	
  not	
  yet	
  resolved,	
  and	
  if	
  the	
  initial	
  indications	
  of	
  improvement	
  proved	
  to	
  be	
  sustained,	
  it	
  is	
  
nevertheless	
  likely	
  that	
  we	
  will	
  never	
  know	
  for	
  sure	
  why.	
  	
  
	
  
We	
  have	
  to	
  admit	
  to	
  ourselves	
  that	
  solving	
  complex	
  social	
  problems	
  is	
  still	
  more	
  art	
  than	
  science.	
  In	
  
fact,	
  using	
  the	
  term	
  “problem	
  solving”	
  itself	
  may	
  be	
  unrealistically	
  deterministic.	
  Capping	
  the	
  broken	
  BP	
  
oil	
  well	
  in	
  the	
  Gulf	
  of	
  Mexico	
  was	
  extremely	
  complex,	
  but	
  it	
  was	
  deterministic—assuming	
  the	
  fix	
  holds,	
  
we	
  will	
  know	
  why.	
  But	
  it	
  was	
  child’s	
  play	
  compared	
  to	
  resolving	
  the	
  world	
  economic	
  crisis;	
  it	
  is	
  also	
  
child’s	
  play	
  compared	
  to	
  significantly	
  increasing	
  the	
  levels	
  of	
  entrepreneurship	
  in	
  a	
  city	
  or	
  country.	
  
	
  
The	
  gap	
  between	
  our	
  attempts	
  to	
  a	
  complex	
  problem	
  and	
  actually	
  seeing	
  it	
  solved	
  has	
  another	
  aspect	
  to	
  
it:	
  it	
  is	
  possible	
  to	
  resolve	
  a	
  problem	
  without	
  ever	
  understanding	
  it.	
  Think	
  of	
  that	
  possibility	
  –	
  no	
  
matter	
  what	
  my	
  diagnosis	
  or	
  analysis	
  or	
  understanding	
  is,	
  in	
  certain	
  cases	
  my	
  ability	
  to	
  cause	
  change	
  
may	
  actually	
  outstrip	
  my	
  ability	
  to	
  explain	
  how	
  I	
  have	
  done	
  it.	
  	
  In	
  fact	
  complete	
  understanding	
  of	
  a	
  
complex	
  social	
  problem’s	
  causes	
  is	
  not	
  even	
  a	
  prerequisite	
  for	
  resolving	
  it.	
  
	
  
As	
  odd	
  as	
  that	
  sounds	
  at	
  first,	
  when	
  we	
  think	
  about	
  it,	
  we	
  can	
  easily	
  think	
  of	
  everyday	
  examples	
  of	
  our	
  
ability	
  to	
  act	
  effectively	
  independently	
  of	
  our	
  understanding	
  of	
  how	
  we	
  are	
  able	
  to	
  do	
  so.	
  We	
  can	
  throw	
  
baseballs	
  without	
  an	
  understanding	
  of	
  physics,	
  and	
  make	
  yoghurt	
  without	
  an	
  understanding	
  of	
  
biochemistry,	
  and	
  make	
  babies,	
  sometimes	
  with	
  great	
  skill,	
  without	
  understanding	
  reproductive	
  
physiology.	
  In	
  fact,	
  I	
  suspect	
  that	
  ignorance	
  of	
  reproductive	
  biology	
  may	
  in	
  fact	
  lead	
  to	
  having	
  more	
  
babies,	
  not	
  fewer.	
  But,	
  joking	
  aside,	
  at	
  least	
  in	
  these	
  cases,	
  it	
  is	
  possible	
  ultimately	
  to	
  identify	
  the	
  causal	
  
variables.	
  	
  
	
  
“Empirical	
  treatment”	
  in	
  the	
  absence	
  of	
  a	
  diagnosis	
  
	
  
In	
  medicine	
  there	
  is	
  actually	
  a	
  term	
  for	
  solving	
  a	
  problem	
  without	
  understanding	
  it—empirical	
  
treatment.	
  It	
  will	
  be	
  easiest	
  to	
  illustrate	
  empirical	
  treatment	
  with	
  a	
  small	
  personal	
  example.	
  A	
  few	
  
months	
  ago	
  I	
  went	
  to	
  my	
  doctor	
  in	
  Boston	
  with	
  a	
  stinging	
  sensation	
  on	
  my	
  skin.	
  It	
  took	
  two	
  weeks	
  of	
  
tests	
  to	
  diagnose	
  exactly	
  and	
  precisely	
  and	
  with	
  a	
  high	
  degree	
  of	
  certainty,	
  what	
  my	
  problem	
  was	
  not.	
  
That	
  was	
  easy.	
  After	
  two	
  weeks	
  we	
  knew	
  exactly	
  what	
  I	
  did	
  not	
  have.	
  
	
  
Well,	
  what	
  do	
  you	
  do	
  when	
  all	
  you	
  know	
  is	
  that	
  a	
  problem	
  is	
  NOT	
  something?	
  Do	
  you	
  give	
  up?	
  No,	
  you	
  
experiment.	
  So	
  we	
  began	
  experimenting	
  with	
  treatments,	
  a	
  little	
  anti-­‐histamine,	
  some	
  analgesics,	
  
different	
  clothing,	
  change	
  of	
  diet	
  etc.	
  One	
  day,	
  in	
  the	
  midst	
  of	
  all	
  of	
  these	
  experiments,	
  the	
  stinging	
  
began	
  to	
  subside,	
  to	
  the	
  utter	
  relief	
  of	
  my	
  body	
  and	
  soul.	
  	
  But	
  my	
  mind	
  was	
  not	
  relieved.	
  	
  Did	
  we	
  cure	
  
my	
  problem?	
  Well,	
  yes,	
  at	
  least	
  it	
  went	
  away.	
  	
  Did	
  we	
  diagnose	
  or	
  understand	
  it?	
  	
  No,	
  not	
  at	
  all.	
  We	
  
were	
  left	
  with	
  a	
  cure	
  without	
  a	
  diagnosis;	
  or	
  at	
  least,	
  a	
  resolution	
  without	
  an	
  understanding.	
  
	
  
This	
  personal	
  anecdote	
  illustrates	
  two	
  important	
  lessons:	
  	
  	
  	
  	
  
	
  
 
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1.	
  The	
  doctor	
  of	
  course	
  has	
  the	
  benefit	
  of	
  deep	
  and	
  broad	
  understanding	
  of	
  biology	
  and	
  physiology,	
  as	
  
well	
  as	
  of	
  professional	
  medical	
  practice.	
  	
  And	
  because	
  of	
  the	
  physician’s	
  extensive	
  experience	
  base	
  and	
  
theoretical	
  knowledge	
  and	
  training,	
  the	
  patient	
  is	
  completely	
  dependent	
  on	
  the	
  doctor.	
  
	
  
But	
  that	
  is	
  only	
  part	
  of	
  the	
  story.	
  The	
  doctor	
  cannot	
  work	
  alone.	
  Experimenting	
  with	
  different	
  
treatments	
  is	
  up	
  to	
  the	
  patient.	
  Paying	
  attention	
  to	
  the	
  symptoms,	
  their	
  ebb	
  and	
  flow,	
  is	
  up	
  to	
  the	
  
patient.	
  Observing	
  the	
  impact	
  of	
  different	
  conditions,	
  timings,	
  settings,	
  moods,	
  foods,	
  frequencies,	
  
intensities—are	
  all	
  controlled	
  by	
  the	
  patient.	
  Looking	
  for	
  connections	
  among	
  subjective	
  variables	
  such	
  as	
  
relief,	
  anxiety,	
  comfort,	
  pain—are	
  all	
  controlled	
  by	
  the	
  patient.	
  	
  In	
  other	
  words,	
  the	
  doctor	
  is	
  completely	
  
dependent	
  on	
  the	
  patient.	
  
	
  
So	
  even	
  in	
  medical	
  problems,	
  where	
  there	
  is	
  complexity	
  and	
  uncertainty	
  the	
  doctor	
  and	
  the	
  patient	
  are	
  
partners,	
  a	
  unit	
  if	
  you	
  will.	
  I	
  believe	
  that	
  in	
  working	
  on	
  social	
  change,	
  such	
  as	
  increasing	
  the	
  level	
  of	
  
entrepreneurship,	
  the	
  distinction	
  between	
  expert	
  and	
  the	
  society	
  she	
  or	
  he	
  is	
  trying	
  to	
  change	
  is	
  a	
  false	
  
distinction.	
  How	
  much	
  more	
  complex	
  are	
  indeterminate	
  social	
  systems	
  compared	
  to	
  relatively	
  
determinate	
  physiological	
  ones?	
  The	
  problem	
  presenter	
  and	
  the	
  problem	
  solver,	
  as	
  it	
  were,	
  must	
  be	
  a	
  
unit.	
  
	
  
2.	
  A	
  second	
  lesson	
  is	
  that	
  in	
  complex	
  social	
  problems,	
  such	
  as	
  increasing	
  the	
  level	
  of	
  entrepreneurship,	
  
the	
  distinction	
  between	
  diagnosis	
  and	
  treatment,	
  between	
  thought	
  and	
  action,	
  is	
  an	
  arbitrary	
  and	
  
even	
  detrimental	
  distinction.	
  The	
  diagnostic	
  process	
  is	
  ipso	
  facto	
  a	
  part	
  of	
  the	
  treatment,	
  and	
  the	
  
treatment	
  is,	
  ipso	
  facto,	
  part	
  of	
  the	
  diagnosis.	
  Like	
  patient	
  and	
  doctor,	
  treatment	
  and	
  diagnosis	
  is	
  also	
  a	
  
unit,	
  as	
  it	
  were.	
  Acting	
  is	
  an	
  essential	
  aspect	
  of	
  understanding.	
  Each	
  is	
  a	
  necessary	
  condition	
  of	
  the	
  
other.	
  But	
  each	
  is	
  also	
  an	
  insufficient	
  condition	
  for	
  addressing	
  the	
  problem.	
  I	
  will	
  leave	
  it	
  as	
  homework	
  
whether	
  you	
  think	
  universities	
  are	
  dealing	
  with	
  this	
  distinction	
  effectively,	
  but	
  most	
  would	
  agree	
  with	
  
me	
  that	
  the	
  separation	
  of	
  thought	
  and	
  action	
  are	
  deeply	
  ingrained	
  in	
  the	
  fabric	
  of	
  higher	
  education.	
  I	
  
believe	
  that	
  this	
  separation	
  limits	
  our	
  abilities	
  as	
  educators	
  of	
  professionals	
  to	
  contribute	
  to	
  practice.	
  
	
  
The	
  importance	
  of	
  history	
  
	
  
So	
  far,	
  my	
  analysis	
  of	
  these	
  “messy”	
  problems	
  has	
  benevolently	
  assumed	
  that	
  powers	
  of	
  observation	
  are	
  
intact,	
  that	
  data	
  are	
  data,	
  and	
  that	
  facts	
  are	
  facts.	
  By	
  way	
  of	
  analogy,	
  I	
  have	
  so	
  far	
  assumed	
  that	
  when	
  I	
  
take	
  my	
  temperature	
  and	
  record	
  my	
  food	
  consumption,	
  that	
  I	
  am	
  doing	
  so	
  accurately.	
  However,	
  my	
  own	
  
observations	
  of	
  policy	
  makers	
  in	
  the	
  field	
  of	
  entrepreneurship	
  is	
  that	
  they	
  don’t	
  use	
  or	
  even	
  recognize	
  
the	
  facts	
  at	
  hand	
  even	
  when	
  they	
  are	
  accessible.	
  
	
  
To	
  illustrate	
  from	
  my	
  field,	
  most	
  accounts	
  of	
  how	
  entrepreneurship	
  in	
  Silicon	
  Valley	
  developed	
  are	
  so	
  
incomplete	
  as	
  to	
  be	
  questionably	
  useful,	
  and	
  perhaps	
  even	
  misleading,	
  for	
  other	
  societies	
  trying	
  also	
  to	
  
foster	
  entrepreneurship.	
  Despite	
  the	
  fact	
  that	
  most	
  observers	
  start	
  the	
  story	
  of	
  Silicon	
  Valley	
  with	
  
Hewlett	
  Packard,	
  Stanford’s	
  Terman,	
  Shockley	
  Semiconductor,	
  and	
  post	
  World	
  War	
  II	
  defense	
  
investment.	
  However,	
  recent	
  historical	
  research	
  traces	
  the	
  history	
  back	
  to	
  the	
  Federal	
  Telegraph	
  
Company	
  in	
  the	
  early	
  1900s.	
  By	
  the	
  way,	
  decades	
  later,	
  when	
  Terman,	
  the	
  famous	
  Stanford	
  dean	
  and	
  
provost	
  often	
  credited	
  (apparently	
  simplistically)	
  with	
  starting	
  Silicon	
  Valley,	
  retired	
  and	
  consulted	
  to	
  
numerous	
  states	
  to	
  emulate	
  the	
  success,	
  none	
  of	
  his	
  efforts	
  was	
  successful.	
  	
  
	
  
Similarly,	
  most	
  observers	
  of	
  Israel’s	
  entrepreneurial	
  revolution	
  start	
  the	
  story	
  in	
  the	
  1990s	
  with	
  the	
  huge	
  
influx	
  of	
  Russian	
  immigrants	
  and	
  the	
  launching	
  of	
  a	
  government	
  venture	
  capital	
  fund.	
  Few	
  accounts	
  
recognize	
  the	
  critical	
  impacts	
  of	
  the	
  French	
  weapon	
  embargo	
  in	
  1967	
  which	
  accelerated	
  the	
  investment	
  
 
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in	
  native	
  military	
  R&D,	
  the	
  NASDAQ	
  listing	
  of	
  Elscint	
  in	
  1972,	
  and	
  the	
  meteoric	
  success	
  of	
  Effy	
  Arazi’s	
  
Scitex	
  in	
  the	
  early	
  1980s.	
  By	
  1982	
  both	
  Elscint	
  and	
  Scitex	
  and	
  a	
  handful	
  of	
  other	
  ventures	
  had	
  made	
  
equity	
  investors	
  a	
  lot	
  of	
  money	
  and	
  inspired	
  a	
  generation	
  of	
  young	
  entrepreneurs.	
  Add	
  to	
  that	
  the	
  
government’s	
  sudden	
  cancelation	
  in	
  1987	
  of	
  the	
  Lavi	
  fighter	
  project	
  after	
  $6	
  billion	
  of	
  investment	
  and	
  
the	
  layoff	
  of	
  thousands	
  of	
  the	
  best	
  engineers	
  into	
  the	
  market.	
  In	
  fact,	
  in	
  1989	
  I	
  gave	
  an	
  address	
  at	
  the	
  
European	
  Venture	
  Capital	
  Association	
  annual	
  conference	
  in	
  Berlin	
  on	
  the	
  history	
  of	
  high	
  tech	
  
entrepreneurship	
  in	
  Israel	
  when	
  over	
  a	
  dozen	
  Israeli	
  technology	
  ventures	
  had	
  already	
  been	
  successfully	
  
listed	
  on	
  NASDAQ.	
  
	
  
How	
  can	
  we	
  create	
  more	
  entrepreneurship?	
  
	
  
So	
  given	
  that	
  our	
  goal	
  is	
  to	
  create	
  more	
  entrepreneurship	
  in	
  a	
  society,	
  measurably	
  more,	
  with	
  the	
  
positive	
  outcomes	
  of	
  jobs	
  and	
  taxes	
  and	
  wealth	
  and	
  citizenship,	
  and	
  given	
  that	
  this	
  must	
  certainly	
  be	
  
among	
  the	
  more	
  complex	
  social	
  problems	
  around,	
  how	
  can	
  we	
  proceed?	
  
	
  
It	
  is	
  not	
  just	
  Puerto	
  Rico	
  that	
  is	
  interested	
  in	
  the	
  answer	
  to	
  this	
  question.	
  In	
  the	
  recent	
  weeks	
  our	
  
project,	
  the	
  Babson	
  Entrepreneurship	
  Ecosystem	
  Project	
  which	
  we	
  established	
  at	
  Babson	
  in	
  2009,	
  has	
  
received	
  inquiries	
  from	
  Ireland,	
  South	
  Africa,	
  Panama,	
  Chile,	
  Colombia,	
  UAE,	
  Afghanistan,	
  Mozambique,	
  
Saudi	
  Arabia,	
  Indonesia,	
  and	
  Spain.	
  
	
   	
  
What	
  are	
  the	
  most	
  important	
  things	
  a	
  society’s	
  leaders	
  should	
  do?	
  Here	
  are	
  just	
  a	
  few	
  of	
  the	
  more	
  
important	
  do’s	
  and	
  don’ts	
  that	
  I	
  have	
  accrued	
  in	
  my	
  work	
  around	
  the	
  world.	
  
	
  
Step	
  #1.	
  Stop	
  emulating	
  Silicon	
  Valley.	
  There	
  are	
  almost	
  80	
  Silicon	
  monikers	
  out	
  there,	
  but	
  it	
  is	
  futile	
  to	
  
emulate	
  a	
  region	
  in	
  part	
  because	
  the	
  status	
  quo	
  bears	
  little	
  resemblance	
  to	
  the	
  process	
  of	
  how	
  it	
  got	
  
there	
  and	
  in	
  part	
  because	
  the	
  circumstances	
  are	
  so	
  highly	
  idiosyncratic.	
  Silicon	
  Valley	
  could	
  not	
  even	
  
become	
  itself	
  today	
  if	
  it	
  tried.	
  
	
  
Step	
  #2.	
  Focus	
  on	
  your	
  own	
  assets,	
  problems,	
  and	
  opportunities.	
  I	
  usually	
  recommend	
  to	
  countries	
  to	
  
focus	
  more	
  narrowly	
  on	
  a	
  specific	
  geography.	
  For	
  some	
  reason,	
  people	
  like	
  to	
  see	
  the	
  nation	
  as	
  the	
  unit	
  
of	
  analysis,	
  and	
  national	
  policies	
  are	
  certainly	
  relevant,	
  but	
  if	
  you	
  look	
  around	
  the	
  world,	
  you	
  see	
  that	
  
entrepreneurship	
  tends	
  to	
  be	
  highly	
  concentrated	
  around	
  what	
  I	
  call	
  “watering	
  holes,”	
  where	
  
entrepreneurs	
  of	
  all	
  kinds	
  gather	
  to	
  get	
  the	
  resources	
  they	
  need	
  to	
  survive	
  and	
  grow.	
  
	
  
Step	
  #3.	
  Get	
  as	
  many	
  of	
  the	
  leaders	
  as	
  possible	
  involved.	
  Government	
  is	
  essential	
  but	
  only	
  one	
  of	
  the	
  
drivers.	
  Whereas	
  the	
  process	
  may	
  start	
  with	
  an	
  enlightened	
  and	
  ambitious	
  elected	
  official,	
  it	
  may	
  also	
  
start	
  with	
  a	
  foundation	
  or	
  a	
  civic	
  minded	
  entrepreneur	
  or	
  multinational	
  or	
  family	
  business.	
  But	
  very	
  
early	
  on	
  in	
  the	
  process,	
  a	
  small	
  coalition	
  of	
  like-­‐minded	
  leaders	
  representing	
  a	
  few	
  different	
  sectors	
  is	
  
absolutely	
  essential	
  because	
  different	
  aspects	
  of	
  the	
  environment,	
  the	
  entrepreneurship	
  ecosystem,	
  
need	
  to	
  be	
  bolstered	
  in	
  parallel.	
  
	
  
Step	
  #4.	
  Look	
  for	
  the	
  entrepreneurs.	
  They	
  are	
  always	
  there,	
  but	
  maybe	
  you	
  have	
  to	
  look	
  under	
  the	
  
surface.	
  Many	
  societies’	
  norms	
  discourage	
  entrepreneurs	
  from	
  exposing	
  themselves,	
  sometimes	
  to	
  
avoid	
  being	
  the	
  target	
  of	
  envy	
  or	
  competition,	
  sometimes	
  to	
  avoid	
  scrutiny.	
  But	
  most	
  entrepreneurs	
  are	
  
willing	
  to	
  come	
  out	
  of	
  the	
  shadows	
  and	
  serve	
  as	
  role	
  models	
  for	
  others.	
  And	
  some	
  need	
  additional	
  
support	
  to	
  succeed	
  in	
  order	
  to	
  create	
  the	
  inspiring	
  stories.	
  
	
  
So	
  use	
  the	
  entrepreneurs	
  in	
  two	
  ways:	
  encourage	
  them	
  and	
  put	
  them	
  on	
  booster	
  rockets.	
  Help	
  them	
  be	
  
 
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__________________________________________________________________
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as	
  successful	
  as	
  possible.	
  Run	
  defense	
  for	
  them	
  in	
  the	
  government	
  bureaucracy.	
  Make	
  contacts	
  for	
  them	
  
with	
  big	
  customers.	
  Help	
  them	
  approach	
  sources	
  of	
  capital.	
  Don’t	
  mollycoddle,	
  but	
  help.	
  
	
  
In	
  parallel,	
  use	
  the	
  more	
  successful	
  of	
  them	
  to	
  inspire	
  the	
  next	
  generation.	
  One	
  of	
  the	
  big	
  problems	
  I	
  see	
  
repeated	
  in	
  many	
  societies	
  is	
  that	
  the	
  examples	
  of	
  entrepreneurship	
  that	
  are	
  held	
  up	
  are	
  inaccessible.	
  
Everywhere	
  in	
  the	
  world	
  people	
  want	
  to	
  be	
  Steve	
  Jobs;	
  paradoxically,	
  I	
  believe	
  that	
  actually	
  is	
  a	
  
deterrent	
  to	
  people	
  making	
  the	
  entrepreneurial	
  choice	
  because	
  Jobs	
  as	
  an	
  example	
  is	
  inaccessible.	
  
When	
  I	
  show	
  them	
  examples	
  of	
  normal	
  people	
  succeeding,	
  the	
  sense	
  of	
  relief	
  and	
  excitement	
  is	
  
tangible.	
  
	
  
Step	
  #5.	
  Set	
  targets.	
  I	
  have	
  been	
  developing	
  a	
  rule	
  of	
  thumb	
  that	
  is	
  certainly	
  imprecise	
  but	
  also	
  certainly	
  
helpful:	
  when	
  a	
  specific,	
  geographically	
  concentrated	
  region	
  generates	
  annually,	
  on	
  a	
  sustainable	
  basis,	
  
one	
  high	
  potential	
  venture	
  that	
  has	
  passed	
  the	
  market	
  test	
  for	
  every	
  100,000	
  inhabitants,	
  a	
  virtuous	
  
cycle	
  kicks	
  in,	
  largely	
  because	
  of	
  the	
  numerous	
  positive	
  “spillover”	
  effects	
  of	
  successful	
  
entrepreneurship.	
  
	
  
Step	
  #6.	
  Run	
  experiments	
  within	
  a	
  holistic	
  framework.	
  With	
  the	
  leadership	
  coalition,	
  a	
  specific	
  region,	
  a	
  
cadre	
  of	
  high	
  potential	
  entrepreneurs,	
  and	
  specific	
  targets,	
  as	
  well	
  as	
  professional	
  guidance,	
  it	
  is	
  time	
  to	
  
launch	
  numerous	
  of	
  what	
  I	
  call	
  
“entrepreneurship	
  experiments.”	
  These	
  
need	
  not	
  nor	
  should	
  not	
  be	
  random	
  
experiments.	
  We	
  know	
  the	
  various	
  
elements	
  of	
  an	
  environment	
  that	
  are	
  
relevant	
  to	
  and	
  conducive	
  to	
  
entrepreneurship	
  [see	
  figure].	
  We	
  also	
  
know	
  a	
  lot	
  about	
  how	
  to	
  impact	
  each	
  
one	
  of	
  these	
  elements	
  individually.	
  	
  
What	
  is	
  important	
  is	
  that	
  a	
  program	
  to	
  
impact	
  one	
  element	
  must	
  take	
  the	
  
other	
  elements	
  into	
  consideration.	
  For	
  
example,	
  we	
  know	
  a	
  lot	
  about	
  
educating	
  entrepreneurs.	
  But	
  it	
  could	
  
lead	
  to	
  a	
  perverse	
  outcome	
  to	
  educate,	
  
for	
  example,	
  without	
  impacting	
  the	
  
culture	
  or	
  the	
  availability	
  of	
  capital	
  
because	
  highly	
  trained	
  and	
  motivated	
  people	
  without	
  opportunity	
  leave	
  to	
  seek	
  it	
  elsewhere.	
  By	
  
experiments	
  I	
  mean	
  short	
  cycle	
  interventions,	
  such	
  as	
  trying	
  to	
  propel	
  four	
  promising	
  ventures	
  forward	
  
in	
  just	
  a	
  few	
  weeks	
  with	
  concentrated	
  mentoring,	
  or	
  working	
  with	
  the	
  media	
  to	
  celebrate	
  the	
  positive	
  
successes	
  and	
  create	
  a	
  more	
  conducive	
  climate.	
  
	
  
Step	
  #7.	
  Learn,	
  scale,	
  repeat.	
  This	
  is	
  very	
  specific.	
  What	
  works	
  in	
  Caguas,	
  doesn’t	
  work	
  in	
  Mayaguez,	
  and	
  
what	
  works	
  in	
  Mayaguez	
  does	
  not	
  work	
  in	
  Coamo,	
  and	
  none	
  of	
  these	
  programs	
  works	
  in	
  Santo	
  Domingo.	
  
One	
  size	
  does	
  not	
  fit	
  all.	
  The	
  principle	
  of	
  specificity	
  seems	
  self-­‐evident,	
  so	
  it	
  is	
  surprising	
  that	
  so	
  many	
  
societies	
  fail	
  to	
  look	
  within	
  themselves	
  for	
  answers.	
  This	
  lack	
  of	
  universality	
  is	
  both	
  liberating	
  from	
  the	
  
stress	
  and	
  impracticality	
  of	
  misplaced	
  ambition,	
  but	
  it	
  is	
  also	
  anxiety	
  provoking	
  due	
  to	
  the	
  uncertainty	
  of	
  
having	
  to	
  grow	
  your	
  own	
  very	
  specific	
  solutions.	
  	
  
	
  
 
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Step	
  #8.	
  Over-­‐celebrate	
  the	
  successes;	
  even	
  the	
  small	
  ones.	
  The	
  stimulating	
  impact	
  of	
  local	
  successes	
  
cannot	
  be	
  overestimated.	
  Make	
  sure	
  the	
  media,	
  public	
  officials,	
  and	
  other	
  business	
  leaders	
  pick	
  up	
  
these	
  successes	
  and	
  recognize	
  them	
  publicly.	
  I	
  am	
  not	
  sure	
  why	
  this	
  is	
  less	
  common	
  that	
  one	
  would	
  
expect;	
  perhaps	
  it	
  has	
  to	
  do	
  with	
  the	
  inherent	
  difficulty	
  of	
  assessing	
  whether	
  a	
  small	
  venture	
  has	
  been	
  
successful	
  or	
  not,	
  or	
  the	
  need	
  to	
  apply	
  a	
  different	
  yard	
  stick	
  than	
  with	
  an	
  established	
  enterprise.	
  This	
  is	
  
really	
  a	
  big	
  deficiency	
  in	
  many	
  societies:	
  they	
  hide	
  their	
  success	
  and	
  celebrate	
  their	
  failures.	
  
	
  
Step	
  #9.	
  Avoid	
  certain,	
  classic	
  mistakes.	
  One	
  is	
  the	
  knee	
  jerk	
  over	
  reliance	
  on	
  top-­‐down	
  “cluster	
  
strategies.”	
  The	
  evidence	
  that	
  they	
  are	
  popular	
  is	
  matched	
  only	
  by	
  the	
  lack	
  of	
  evidence	
  for	
  their	
  
success.	
  What	
  is	
  clear	
  from	
  the	
  research	
  is	
  that	
  successful	
  entrepreneurship	
  creates	
  clusters.	
  It	
  is	
  far	
  
from	
  clear	
  that	
  clusters	
  can	
  be	
  initiated	
  by	
  government	
  initiative	
  or	
  top-­‐down	
  analysis.	
  The	
  notion	
  that	
  
government	
  venture	
  capital	
  is	
  a	
  panacea	
  is	
  also	
  misplaced:	
  all	
  the	
  evidence	
  suggests	
  that	
  to	
  be	
  effective,	
  
government	
  venture	
  capital	
  should	
  be	
  of	
  limited	
  duration	
  and	
  one	
  of	
  a	
  range	
  of	
  interventions.	
  Again,	
  
perverse	
  consequences	
  abound:	
  capital	
  without	
  deal	
  flow	
  creates	
  losses	
  which	
  drive	
  capital	
  away.	
  
	
  
What	
  universities	
  can	
  do	
  
	
  
So	
  that	
  brings	
  us	
  to	
  the	
  universities.	
  I	
  promised	
  you	
  in	
  the	
  title	
  that	
  I	
  would	
  discuss	
  universities	
  as	
  one	
  of	
  
the	
  engines	
  of	
  the	
  entrepreneurship	
  ecosystem.	
  I	
  have	
  to	
  confess	
  that	
  I	
  have	
  over	
  promised.	
  The	
  
problem	
  is	
  that	
  you	
  all	
  know	
  what	
  to	
  do,	
  many	
  are	
  doing	
  it,	
  and	
  I	
  am	
  impressed	
  that	
  around	
  the	
  world	
  
there	
  is	
  a	
  significant	
  increase	
  in	
  the	
  support	
  for	
  entrepreneurship	
  education	
  over	
  the	
  past	
  several	
  years.	
  
Entrepreneurship	
  courses	
  and	
  related	
  activities	
  are	
  increasingly	
  perceived	
  as	
  legitimate,	
  and	
  students	
  
expect	
  them.	
  So	
  I	
  have	
  been	
  wracking	
  my	
  brain	
  over	
  the	
  last	
  few	
  days	
  to	
  say	
  something	
  beyond	
  the	
  
obvious.	
  
	
  
What	
  do	
  I	
  mean	
  by	
  “obvious?”	
  I	
  mean	
  that	
  universities	
  are	
  critical	
  for	
  giving	
  people	
  the	
  fundamental	
  
education	
  to	
  enable	
  basic	
  human	
  development,	
  that	
  education	
  is	
  critical	
  in	
  the	
  advancement	
  of	
  society.	
  I	
  
mean	
  that	
  university	
  students	
  are	
  often	
  more	
  innovative	
  and	
  intelligent,	
  that	
  they	
  have	
  more	
  motivation	
  
and	
  intelligence	
  and	
  knowledge	
  and	
  that	
  those	
  qualities	
  feed	
  the	
  process	
  of	
  entrepreneurship.	
  	
  
	
  
By	
  “obvious,”	
  I	
  mean	
  that	
  we	
  all	
  know	
  that	
  students	
  can	
  achieve	
  so	
  much	
  more	
  than	
  “mature”	
  adults	
  
because	
  students	
  have	
  not	
  yet	
  been	
  taught	
  that	
  certain	
  problems	
  are	
  too	
  difficult	
  to	
  solve,	
  or	
  certain	
  
opportunities	
  too	
  remote	
  to	
  actualize,	
  so	
  they	
  attack	
  them	
  and	
  sometimes	
  solve	
  them,	
  not	
  knowing	
  that	
  
they	
  can’t.	
  They	
  don’t	
  suffer	
  as	
  much	
  from	
  what	
  I	
  call	
  WIS	
  syndrome,	
  the	
  belief	
  that	
  an	
  idea	
  is	
  
“worthless,	
  impossible,	
  or	
  stupid.”	
  
	
  
By	
  “obvious,”	
  I	
  mean	
  that	
  universities	
  have	
  technology	
  and	
  science	
  that	
  are	
  patentable	
  and	
  universities	
  
are	
  the	
  centers	
  of	
  generation	
  of	
  knowledge,	
  and	
  often	
  that	
  knowledge	
  can	
  create	
  opportunities	
  and	
  
form	
  the	
  basis	
  for	
  new	
  entrepreneurial	
  ventures.	
  That	
  is	
  not	
  to	
  say	
  that	
  the	
  near-­‐ubiquitous	
  technology	
  
transfer	
  offices	
  in	
  universities	
  have	
  proven	
  to	
  be	
  profitable	
  or	
  effective.	
  They	
  are	
  not	
  a	
  panacea,	
  and	
  to	
  
make	
  them	
  generate	
  income	
  requires	
  real	
  expertise,	
  the	
  understanding	
  of	
  entrepreneurship,	
  and	
  
facilitative	
  policies.	
  Many	
  entrepreneurs	
  have	
  found	
  their	
  interactions	
  with	
  technology	
  transfer	
  offices	
  
to	
  be	
  retardant	
  rather	
  than	
  conducive	
  of	
  business,	
  a	
  dynamic	
  that	
  I	
  have	
  unfortunately	
  witnessed	
  myself	
  
first	
  hand.	
  
	
  
By	
  “obvious”	
  I	
  mean	
  that	
  universities	
  can	
  and	
  should	
  (and	
  in	
  fact	
  do)	
  teach	
  students	
  the	
  discipline	
  of	
  
entrepreneurship,	
  including	
  classes	
  on	
  entrepreneurial	
  finance	
  and	
  entrepreneurial	
  marketing	
  and	
  
international	
  entrepreneurship	
  and	
  business	
  planning.	
  It	
  is	
  important	
  for	
  students	
  to	
  acquire	
  everything	
  
 
The Babson Entrepreneurship Ecosystem Project
__________________________________________________________________
________________________________________________________________________	
  
revolution@babson.edu	
   	
   +1	
  (781)	
  239-­‐6290	
  
from	
  fundamental	
  financial	
  literacy	
  to	
  sophisticated	
  understanding	
  of	
  how	
  entrepreneurial	
  finance	
  and	
  
marketing,	
  for	
  example,	
  are	
  different	
  from	
  their	
  “non-­‐entrepreneurial”	
  counterparts.	
  
	
  
By	
  “obvious”	
  I	
  mean	
  that	
  many	
  professors	
  can,	
  or	
  at	
  least	
  should,	
  be	
  involved	
  in	
  ventures	
  as	
  technical	
  
advisors,	
  board	
  members,	
  consultants,	
  partial	
  owners,	
  and	
  licensors	
  of	
  technology.	
  In	
  some	
  cultures	
  this	
  
is	
  an	
  accepted,	
  even	
  lauded	
  activity,	
  and	
  it	
  is	
  not	
  unusual	
  for	
  faculty	
  to	
  take	
  a	
  leave	
  of	
  absence	
  for	
  even	
  
a	
  few	
  years	
  to	
  launch	
  a	
  company	
  based	
  on	
  their	
  science.	
  A	
  supportive	
  administration	
  is	
  essential	
  for	
  this	
  
process	
  to	
  be	
  smooth.	
  But	
  in	
  many	
  societies	
  this	
  is	
  explicitly	
  and	
  implicitly	
  discouraged.	
  
	
  
By	
  “obvious”	
  I	
  mean	
  that	
  universities	
  are	
  frequently	
  called	
  upon	
  to	
  help	
  with	
  problems	
  of	
  the	
  
communities	
  in	
  which	
  they	
  exist,	
  problems	
  of	
  health	
  or	
  unemployment	
  or	
  job	
  creation	
  and	
  increasing	
  
the	
  level	
  of	
  entrepreneurship	
  can	
  certainly	
  be	
  one	
  of	
  those	
  areas.	
  
	
  
By	
  “obvious”	
  I	
  mean	
  that	
  universities	
  are	
  excellent	
  settings	
  for	
  the	
  exchange	
  of	
  research	
  and	
  practice	
  
about	
  how	
  to	
  enhance	
  entrepreneurship	
  ecosystems.	
  In	
  October	
  I	
  will	
  participate	
  in	
  a	
  city-­‐wide	
  
workshop	
  convened	
  by	
  the	
  University	
  of	
  Los	
  Andes	
  in	
  Bogota	
  to	
  present	
  their	
  study	
  of	
  Bogota’s	
  
entrepreneurship	
  ecosystem	
  to	
  a	
  group	
  of	
  100	
  stakeholders	
  in	
  the	
  city.	
  
	
  
In	
  conclusion	
  
	
  
In	
  fact	
  none	
  of	
  the	
  above	
  activities	
  is	
  really	
  “obvious,”	
  and	
  higher	
  education	
  is	
  of	
  course	
  a	
  critical,	
  even	
  
uniquely	
  impactful,	
  element	
  of	
  the	
  entrepreneurship	
  ecosystem.	
  It	
  is	
  difficult	
  to	
  imagine	
  sustainable	
  
high	
  aspiration	
  entrepreneurship	
  in	
  any	
  society	
  without	
  strong	
  educational	
  institutions	
  that	
  include	
  an	
  
explicit	
  entrepreneurship	
  policy	
  and	
  the	
  programs	
  to	
  implement	
  it.	
  Some	
  observers	
  have	
  gone	
  so	
  far	
  as	
  
to	
  include	
  higher	
  education,	
  with	
  industry	
  and	
  government,	
  as	
  one	
  of	
  the	
  three	
  core	
  elements	
  of	
  the	
  
ecosystem.	
  A	
  2009	
  study	
  by	
  Professor	
  Ed	
  Roberts	
  at	
  MIT	
  argues	
  that	
  MIT-­‐	
  originated	
  ventures	
  produce	
  
economic	
  value	
  equivalent	
  to	
  the	
  world’s	
  11th
	
  largest	
  economy.	
  That	
  finding,	
  admittedly	
  a	
  statistical	
  
outlier,	
  should	
  inspire	
  all	
  of	
  us	
  to	
  make	
  our	
  universities	
  into	
  hotbeds	
  of	
  entrepreneurship	
  by	
  
implementing	
  some	
  of	
  the	
  “obvious”	
  recommendations	
  I	
  have	
  just	
  listed.	
  
	
  
	
  
	
  
	
  

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Universities as an Engine of the Entrepreneurial Revolution 2

  • 1.   The Babson Entrepreneurship Ecosystem Project __________________________________________________________________ ________________________________________________________________________   revolution@babson.edu     +1  (781)  239-­‐6290     Universities  as  an  Engine  of  the  Entrepreneurial  Revolution1   Daniel  Isenberg,  Ph.D.   Professor  of  Management  Practice,  Babson  Global   Executive  Director,  the  Babson  Entrepreneurship  Ecosystem  Project   October  21,  2010     I  would  like  to  start  my  presentation  to  you  with  several  assertions  which  will  frame  my  comments.  As   assertions,  of  course,  although  there  is  some  evidence  for  them,  they  can  be  challenged,  and  there   should  be  no  better  environment  for  open  discussion  and  debate  about  ideas  than  universities,  and  here   we  are  graced  with  the  presence  of  representatives  of  all  of  the  universities  of  this  great  and  challenged   island.       Not  all  entrepreneurship  is  created  equal     1. Entrepreneurship  is  one  of  the  primary,  root  causes  of  economic  and  social  development.   Entrepreneurship  is  one  of  the  results  of  economic  and  social  development,  but  it  is  also  one  of   the  root  causes.  Actually  there  is  some  evidence  for  this:  job  creation  and  economic  growth  are   associated  with  the  creation  of  certain  kinds  of  entrepreneurial  ventures,  which  I  will  discuss   below.   2. The  drive  to  entrepreneurship    is  a  fundamental  element  of  the  human  condition,  and  in  that   respect  it  is  no  different  from  art  or  dance  or  music  or  theater.  This  is  an  assertion  based  on  my   own  personal  experiences  and  observations  in  dozens  of  very  diverse  societies,  including  those   which  claim  that  they  are  nearly  devoid  of  entrepreneurs.  Like  art,  music  and  dance,   entrepreneurship  is  ubiquitous,  but  it  is  sometimes  overlooked  because  it  manifests  itself  in   different  ways  in  different  societies.  Some  of  entrepreneurship’s  manifestations  are  pro-­‐social,   but  some  of  them  are  anti-­‐social.  Examples  abound:  the  informal  economies  in  many  or  most   societies  are  typically  anti-­‐social  manifestations  of  entrepreneurship  because  they  are  outside  of   the  formal  tax  collection  system.  Colombian  Pablo  Escobar  found  the  outlet  for  amazing   entrepreneurial  drive  by  becoming  the  world’s  leading  drug  baron  and  the  7th  wealthiest  person   on  Forbes’  list  in  the  early  1990s.   3. There  are  many  different  definitions  of  entrepreneurship,  and  experts  don’t  always  agree,  but   also  like  art,  to  paraphrase  the  joke,  we  usually  know  it  when  we  see  it.  I  will  use  the  term  to   refer  to  high  aspiration  business  ventures  in  which  there  is  one  or  more  identifiable  group  of   founders  and  owners,  there  is  a  drive  to  continue  to  grow  and  develop,  and  there  is  an  extreme   sense  of  personal  accountability  for  results.  If  the  enterprise  succeeds,  the  owners  succeed;  if  it   fails,  they  fail.  Parenthetically,  I  think  that  aspiration,  growth,  and  extreme  accountability  are       characteristics  that  are  common  to  those  broader  definitions  of  entrepreneurship  which  include   non-­‐business  endeavors  or  entrepreneurship  within  larger  organizations.   4. All  entrepreneurship  has  within  it  some  element  of  contrarian  thinking  and  action.  It  is  the  “job”   of  the  entrepreneur  to  “sniff  out”  and  realize  opportunity  that  is  overlooked  or  undervalued  or   even  berated  by  others.                                                                                                                               1  Based  on  a  keynote  address  to  the  Universia  National  Conference  held  October  21,  2010  in  San  Juan  Puerto  Rico.  
  • 2.   The Babson Entrepreneurship Ecosystem Project __________________________________________________________________ ________________________________________________________________________   revolution@babson.edu     +1  (781)  239-­‐6290   5. It  may  be  clear  by  now,  that  there  is  a  big  difference  between  self-­‐employment  and   entrepreneurship,  though  policy  makers  as  well  as  academics  often  lump  self-­‐employment  and   ambitious  high  growth  ventures  together.  But  they  are  completely  different  in  terms  of  the  why   (the  entrepreneur’s  motives)  and  the  what  (the  nature  of  the  opportunity)  and  the  how  (the   process  of  realizing  the  opportunity  through  action).     6. Whereas  all  entrepreneurs  are  created  equal,  all  entrepreneurship  is  not  created  equal,  either   in  terms  of  individual  wealth  creation,  or  in  terms  of  benefit  to  society.  Some  expressions  of   entrepreneurship  are  more  valuable  than  others,  even  though  the  discomfort  many  of  us  feel   making  this  seemingly  elitist  distinction  leads  us  astray  in  our  understanding  of   entrepreneurship  and  how  to  foster  it.  To  relate  this  to  Puerto  Rico,  I  believe  we  mistakenly  use   the  same  term  to  describe  Francisco  Rivera  running  a  single  Churris  cart  in  Guayanabo  making   tripletas,2  and  to  describe  Edward  Feliciano  of  KCS  Cleaning  and  Staffing  Solutions  with  his  500   cleaning  people,  and  growing.  Feliciano  is  an  entrepreneur;  you  may  or  may  not  think  that  what   he  is  doing  is  as  interesting  or  “sexy”  as  Francisco  Rivera  with  his  street  fame  and  long  lines,  but   at  the  moment  Rivera  is  self-­‐employed  and  Feliciano  is  an  entrepreneur.  Rivera  is  satisfying  the   hunger  of  hundreds  from  the  same  stand  every  day.  Feliciano  remains  hungry,  driven  to  grow.   As  my  deceased  friend  entrepreneur  Nahum  Sharfman,  founder  of  shopping.com  which  was   sold  to  e-­‐Bay  for  $600  million,  quipped  to  me,  “as  an  academic  you  are  judged  by  the  best  thing   you  did;  as  an  entrepreneur,  I  am  judged  by  the  last  thing  I  did.”  The  drive  to  do  more  better   faster  is  an  intrinsic  aspect  of  entrepreneurship.  Whereas  the  self-­‐employed  aspire  for  their   children  to  get  “respectable”  “safe”  professional  jobs,  the  entrepreneur  dreads  the  same   possibility.   7. Societies  with  more  entrepreneurship  are  better  places  to  live,  at  least  in  the  medium  and  long   run,  because  of  the  entrepreneurship.  People  are  wealthier,  governments  are  wealthier,  ethics   are  stronger,  transparency  and  governance  are  greater,  and  there  is  more  employment,  quality   of  life,  and  active  citizenship.  A  fascinating  Harvard  School  of  Education  study  of   entrepreneurship  curricula  in  high  schools  showed  that  not  only  did  students  who  took  an   entrepreneurship  course  increasing  their  post  high  school  entrepreneurial  activity,  while  in   school  they  became  better  students  in  math  and  science,  better  leaders,  and  more  involved  in   school  activities.  My  observation  is  that  entrepreneurs  overall  are  highly  motivated  to  give  back   to  society  when  they  succeed  personally,  and  often  turn  their  energy  and  expertise  to  tackle   social  problems.       Increasing  entrepreneurship  in  a  society  is  a  complex  problem     My  assertions  are  based  on  extensive  experience  as  a  social  scientist,  entrepreneur,  venture  capitalist,   angel  investor,  consultant  and  educator.  I  feel  proud  of  my  extensive  experience,  I  have  been  blessed   with  many  opportunities  to  do  and  see  and  experience  and  be  involved  in  many  things  in  my  life.  I  have   studied  entrepreneurship  in  3  dozen  countries  and  cities  around  the  world.  But  it  is  precisely  because  of   this  experience  that  I  will  state  unequivocally,  there  are  no  recipes  or  pat  answers  when  it  comes  to   applying  social  science  to  practical  problems  such  as  increasing  entrepreneurship  in  a  society.  The  same   ingredients  that  create  a  great  meal  one  day  in  one  kitchen,  fail  later  in  another.     Let  me  take  a  brief  detour  to  discuss  what  complex  social  problems,  such  as  increasing  the  level  of   entrepreneurship  in  a  society,  are.  A  “complex”  problem  is  one  where  the  definition  of  the  phenomenon                                                                                                                             2  A  popular  fast  food  in  Puerto  Rico.  
  • 3.   The Babson Entrepreneurship Ecosystem Project __________________________________________________________________ ________________________________________________________________________   revolution@babson.edu     +1  (781)  239-­‐6290   itself  may  be  ambiguous  or  multidimensional,  and  even  if  we  can  define  and  measure  it,  the  number  of   causal  variables  is  so  high,  the  correlations  among  them  are  so  weak,  the  direction  of  causality  is  bi-­‐ directional,  the  variables  interact  with  each  other  in  combinations  (called  interactions),  and  the  time  lag   between  cause  and  effect  is  so  great,  that  in  essence  the  problem  is  “indeterminate.”  If  you  think  I  may   be  exaggerating,  just  look  to  the  recent  world  economic  crisis  and  economists’  role  in  using  social   science  in  resolving  it.  Thousands  of  the  world’s  most  brilliant  economists  have  turned  their  energies   and  brain  power  and  disciplinary  expertise  to  retuning  the  economy  to  “normal.”  Two  years  later,  the   problem  is  not  yet  resolved,  and  if  the  initial  indications  of  improvement  proved  to  be  sustained,  it  is   nevertheless  likely  that  we  will  never  know  for  sure  why.       We  have  to  admit  to  ourselves  that  solving  complex  social  problems  is  still  more  art  than  science.  In   fact,  using  the  term  “problem  solving”  itself  may  be  unrealistically  deterministic.  Capping  the  broken  BP   oil  well  in  the  Gulf  of  Mexico  was  extremely  complex,  but  it  was  deterministic—assuming  the  fix  holds,   we  will  know  why.  But  it  was  child’s  play  compared  to  resolving  the  world  economic  crisis;  it  is  also   child’s  play  compared  to  significantly  increasing  the  levels  of  entrepreneurship  in  a  city  or  country.     The  gap  between  our  attempts  to  a  complex  problem  and  actually  seeing  it  solved  has  another  aspect  to   it:  it  is  possible  to  resolve  a  problem  without  ever  understanding  it.  Think  of  that  possibility  –  no   matter  what  my  diagnosis  or  analysis  or  understanding  is,  in  certain  cases  my  ability  to  cause  change   may  actually  outstrip  my  ability  to  explain  how  I  have  done  it.    In  fact  complete  understanding  of  a   complex  social  problem’s  causes  is  not  even  a  prerequisite  for  resolving  it.     As  odd  as  that  sounds  at  first,  when  we  think  about  it,  we  can  easily  think  of  everyday  examples  of  our   ability  to  act  effectively  independently  of  our  understanding  of  how  we  are  able  to  do  so.  We  can  throw   baseballs  without  an  understanding  of  physics,  and  make  yoghurt  without  an  understanding  of   biochemistry,  and  make  babies,  sometimes  with  great  skill,  without  understanding  reproductive   physiology.  In  fact,  I  suspect  that  ignorance  of  reproductive  biology  may  in  fact  lead  to  having  more   babies,  not  fewer.  But,  joking  aside,  at  least  in  these  cases,  it  is  possible  ultimately  to  identify  the  causal   variables.       “Empirical  treatment”  in  the  absence  of  a  diagnosis     In  medicine  there  is  actually  a  term  for  solving  a  problem  without  understanding  it—empirical   treatment.  It  will  be  easiest  to  illustrate  empirical  treatment  with  a  small  personal  example.  A  few   months  ago  I  went  to  my  doctor  in  Boston  with  a  stinging  sensation  on  my  skin.  It  took  two  weeks  of   tests  to  diagnose  exactly  and  precisely  and  with  a  high  degree  of  certainty,  what  my  problem  was  not.   That  was  easy.  After  two  weeks  we  knew  exactly  what  I  did  not  have.     Well,  what  do  you  do  when  all  you  know  is  that  a  problem  is  NOT  something?  Do  you  give  up?  No,  you   experiment.  So  we  began  experimenting  with  treatments,  a  little  anti-­‐histamine,  some  analgesics,   different  clothing,  change  of  diet  etc.  One  day,  in  the  midst  of  all  of  these  experiments,  the  stinging   began  to  subside,  to  the  utter  relief  of  my  body  and  soul.    But  my  mind  was  not  relieved.    Did  we  cure   my  problem?  Well,  yes,  at  least  it  went  away.    Did  we  diagnose  or  understand  it?    No,  not  at  all.  We   were  left  with  a  cure  without  a  diagnosis;  or  at  least,  a  resolution  without  an  understanding.     This  personal  anecdote  illustrates  two  important  lessons:            
  • 4.   The Babson Entrepreneurship Ecosystem Project __________________________________________________________________ ________________________________________________________________________   revolution@babson.edu     +1  (781)  239-­‐6290   1.  The  doctor  of  course  has  the  benefit  of  deep  and  broad  understanding  of  biology  and  physiology,  as   well  as  of  professional  medical  practice.    And  because  of  the  physician’s  extensive  experience  base  and   theoretical  knowledge  and  training,  the  patient  is  completely  dependent  on  the  doctor.     But  that  is  only  part  of  the  story.  The  doctor  cannot  work  alone.  Experimenting  with  different   treatments  is  up  to  the  patient.  Paying  attention  to  the  symptoms,  their  ebb  and  flow,  is  up  to  the   patient.  Observing  the  impact  of  different  conditions,  timings,  settings,  moods,  foods,  frequencies,   intensities—are  all  controlled  by  the  patient.  Looking  for  connections  among  subjective  variables  such  as   relief,  anxiety,  comfort,  pain—are  all  controlled  by  the  patient.    In  other  words,  the  doctor  is  completely   dependent  on  the  patient.     So  even  in  medical  problems,  where  there  is  complexity  and  uncertainty  the  doctor  and  the  patient  are   partners,  a  unit  if  you  will.  I  believe  that  in  working  on  social  change,  such  as  increasing  the  level  of   entrepreneurship,  the  distinction  between  expert  and  the  society  she  or  he  is  trying  to  change  is  a  false   distinction.  How  much  more  complex  are  indeterminate  social  systems  compared  to  relatively   determinate  physiological  ones?  The  problem  presenter  and  the  problem  solver,  as  it  were,  must  be  a   unit.     2.  A  second  lesson  is  that  in  complex  social  problems,  such  as  increasing  the  level  of  entrepreneurship,   the  distinction  between  diagnosis  and  treatment,  between  thought  and  action,  is  an  arbitrary  and   even  detrimental  distinction.  The  diagnostic  process  is  ipso  facto  a  part  of  the  treatment,  and  the   treatment  is,  ipso  facto,  part  of  the  diagnosis.  Like  patient  and  doctor,  treatment  and  diagnosis  is  also  a   unit,  as  it  were.  Acting  is  an  essential  aspect  of  understanding.  Each  is  a  necessary  condition  of  the   other.  But  each  is  also  an  insufficient  condition  for  addressing  the  problem.  I  will  leave  it  as  homework   whether  you  think  universities  are  dealing  with  this  distinction  effectively,  but  most  would  agree  with   me  that  the  separation  of  thought  and  action  are  deeply  ingrained  in  the  fabric  of  higher  education.  I   believe  that  this  separation  limits  our  abilities  as  educators  of  professionals  to  contribute  to  practice.     The  importance  of  history     So  far,  my  analysis  of  these  “messy”  problems  has  benevolently  assumed  that  powers  of  observation  are   intact,  that  data  are  data,  and  that  facts  are  facts.  By  way  of  analogy,  I  have  so  far  assumed  that  when  I   take  my  temperature  and  record  my  food  consumption,  that  I  am  doing  so  accurately.  However,  my  own   observations  of  policy  makers  in  the  field  of  entrepreneurship  is  that  they  don’t  use  or  even  recognize   the  facts  at  hand  even  when  they  are  accessible.     To  illustrate  from  my  field,  most  accounts  of  how  entrepreneurship  in  Silicon  Valley  developed  are  so   incomplete  as  to  be  questionably  useful,  and  perhaps  even  misleading,  for  other  societies  trying  also  to   foster  entrepreneurship.  Despite  the  fact  that  most  observers  start  the  story  of  Silicon  Valley  with   Hewlett  Packard,  Stanford’s  Terman,  Shockley  Semiconductor,  and  post  World  War  II  defense   investment.  However,  recent  historical  research  traces  the  history  back  to  the  Federal  Telegraph   Company  in  the  early  1900s.  By  the  way,  decades  later,  when  Terman,  the  famous  Stanford  dean  and   provost  often  credited  (apparently  simplistically)  with  starting  Silicon  Valley,  retired  and  consulted  to   numerous  states  to  emulate  the  success,  none  of  his  efforts  was  successful.       Similarly,  most  observers  of  Israel’s  entrepreneurial  revolution  start  the  story  in  the  1990s  with  the  huge   influx  of  Russian  immigrants  and  the  launching  of  a  government  venture  capital  fund.  Few  accounts   recognize  the  critical  impacts  of  the  French  weapon  embargo  in  1967  which  accelerated  the  investment  
  • 5.   The Babson Entrepreneurship Ecosystem Project __________________________________________________________________ ________________________________________________________________________   revolution@babson.edu     +1  (781)  239-­‐6290   in  native  military  R&D,  the  NASDAQ  listing  of  Elscint  in  1972,  and  the  meteoric  success  of  Effy  Arazi’s   Scitex  in  the  early  1980s.  By  1982  both  Elscint  and  Scitex  and  a  handful  of  other  ventures  had  made   equity  investors  a  lot  of  money  and  inspired  a  generation  of  young  entrepreneurs.  Add  to  that  the   government’s  sudden  cancelation  in  1987  of  the  Lavi  fighter  project  after  $6  billion  of  investment  and   the  layoff  of  thousands  of  the  best  engineers  into  the  market.  In  fact,  in  1989  I  gave  an  address  at  the   European  Venture  Capital  Association  annual  conference  in  Berlin  on  the  history  of  high  tech   entrepreneurship  in  Israel  when  over  a  dozen  Israeli  technology  ventures  had  already  been  successfully   listed  on  NASDAQ.     How  can  we  create  more  entrepreneurship?     So  given  that  our  goal  is  to  create  more  entrepreneurship  in  a  society,  measurably  more,  with  the   positive  outcomes  of  jobs  and  taxes  and  wealth  and  citizenship,  and  given  that  this  must  certainly  be   among  the  more  complex  social  problems  around,  how  can  we  proceed?     It  is  not  just  Puerto  Rico  that  is  interested  in  the  answer  to  this  question.  In  the  recent  weeks  our   project,  the  Babson  Entrepreneurship  Ecosystem  Project  which  we  established  at  Babson  in  2009,  has   received  inquiries  from  Ireland,  South  Africa,  Panama,  Chile,  Colombia,  UAE,  Afghanistan,  Mozambique,   Saudi  Arabia,  Indonesia,  and  Spain.       What  are  the  most  important  things  a  society’s  leaders  should  do?  Here  are  just  a  few  of  the  more   important  do’s  and  don’ts  that  I  have  accrued  in  my  work  around  the  world.     Step  #1.  Stop  emulating  Silicon  Valley.  There  are  almost  80  Silicon  monikers  out  there,  but  it  is  futile  to   emulate  a  region  in  part  because  the  status  quo  bears  little  resemblance  to  the  process  of  how  it  got   there  and  in  part  because  the  circumstances  are  so  highly  idiosyncratic.  Silicon  Valley  could  not  even   become  itself  today  if  it  tried.     Step  #2.  Focus  on  your  own  assets,  problems,  and  opportunities.  I  usually  recommend  to  countries  to   focus  more  narrowly  on  a  specific  geography.  For  some  reason,  people  like  to  see  the  nation  as  the  unit   of  analysis,  and  national  policies  are  certainly  relevant,  but  if  you  look  around  the  world,  you  see  that   entrepreneurship  tends  to  be  highly  concentrated  around  what  I  call  “watering  holes,”  where   entrepreneurs  of  all  kinds  gather  to  get  the  resources  they  need  to  survive  and  grow.     Step  #3.  Get  as  many  of  the  leaders  as  possible  involved.  Government  is  essential  but  only  one  of  the   drivers.  Whereas  the  process  may  start  with  an  enlightened  and  ambitious  elected  official,  it  may  also   start  with  a  foundation  or  a  civic  minded  entrepreneur  or  multinational  or  family  business.  But  very   early  on  in  the  process,  a  small  coalition  of  like-­‐minded  leaders  representing  a  few  different  sectors  is   absolutely  essential  because  different  aspects  of  the  environment,  the  entrepreneurship  ecosystem,   need  to  be  bolstered  in  parallel.     Step  #4.  Look  for  the  entrepreneurs.  They  are  always  there,  but  maybe  you  have  to  look  under  the   surface.  Many  societies’  norms  discourage  entrepreneurs  from  exposing  themselves,  sometimes  to   avoid  being  the  target  of  envy  or  competition,  sometimes  to  avoid  scrutiny.  But  most  entrepreneurs  are   willing  to  come  out  of  the  shadows  and  serve  as  role  models  for  others.  And  some  need  additional   support  to  succeed  in  order  to  create  the  inspiring  stories.     So  use  the  entrepreneurs  in  two  ways:  encourage  them  and  put  them  on  booster  rockets.  Help  them  be  
  • 6.   The Babson Entrepreneurship Ecosystem Project __________________________________________________________________ ________________________________________________________________________   revolution@babson.edu     +1  (781)  239-­‐6290   as  successful  as  possible.  Run  defense  for  them  in  the  government  bureaucracy.  Make  contacts  for  them   with  big  customers.  Help  them  approach  sources  of  capital.  Don’t  mollycoddle,  but  help.     In  parallel,  use  the  more  successful  of  them  to  inspire  the  next  generation.  One  of  the  big  problems  I  see   repeated  in  many  societies  is  that  the  examples  of  entrepreneurship  that  are  held  up  are  inaccessible.   Everywhere  in  the  world  people  want  to  be  Steve  Jobs;  paradoxically,  I  believe  that  actually  is  a   deterrent  to  people  making  the  entrepreneurial  choice  because  Jobs  as  an  example  is  inaccessible.   When  I  show  them  examples  of  normal  people  succeeding,  the  sense  of  relief  and  excitement  is   tangible.     Step  #5.  Set  targets.  I  have  been  developing  a  rule  of  thumb  that  is  certainly  imprecise  but  also  certainly   helpful:  when  a  specific,  geographically  concentrated  region  generates  annually,  on  a  sustainable  basis,   one  high  potential  venture  that  has  passed  the  market  test  for  every  100,000  inhabitants,  a  virtuous   cycle  kicks  in,  largely  because  of  the  numerous  positive  “spillover”  effects  of  successful   entrepreneurship.     Step  #6.  Run  experiments  within  a  holistic  framework.  With  the  leadership  coalition,  a  specific  region,  a   cadre  of  high  potential  entrepreneurs,  and  specific  targets,  as  well  as  professional  guidance,  it  is  time  to   launch  numerous  of  what  I  call   “entrepreneurship  experiments.”  These   need  not  nor  should  not  be  random   experiments.  We  know  the  various   elements  of  an  environment  that  are   relevant  to  and  conducive  to   entrepreneurship  [see  figure].  We  also   know  a  lot  about  how  to  impact  each   one  of  these  elements  individually.     What  is  important  is  that  a  program  to   impact  one  element  must  take  the   other  elements  into  consideration.  For   example,  we  know  a  lot  about   educating  entrepreneurs.  But  it  could   lead  to  a  perverse  outcome  to  educate,   for  example,  without  impacting  the   culture  or  the  availability  of  capital   because  highly  trained  and  motivated  people  without  opportunity  leave  to  seek  it  elsewhere.  By   experiments  I  mean  short  cycle  interventions,  such  as  trying  to  propel  four  promising  ventures  forward   in  just  a  few  weeks  with  concentrated  mentoring,  or  working  with  the  media  to  celebrate  the  positive   successes  and  create  a  more  conducive  climate.     Step  #7.  Learn,  scale,  repeat.  This  is  very  specific.  What  works  in  Caguas,  doesn’t  work  in  Mayaguez,  and   what  works  in  Mayaguez  does  not  work  in  Coamo,  and  none  of  these  programs  works  in  Santo  Domingo.   One  size  does  not  fit  all.  The  principle  of  specificity  seems  self-­‐evident,  so  it  is  surprising  that  so  many   societies  fail  to  look  within  themselves  for  answers.  This  lack  of  universality  is  both  liberating  from  the   stress  and  impracticality  of  misplaced  ambition,  but  it  is  also  anxiety  provoking  due  to  the  uncertainty  of   having  to  grow  your  own  very  specific  solutions.      
  • 7.   The Babson Entrepreneurship Ecosystem Project __________________________________________________________________ ________________________________________________________________________   revolution@babson.edu     +1  (781)  239-­‐6290   Step  #8.  Over-­‐celebrate  the  successes;  even  the  small  ones.  The  stimulating  impact  of  local  successes   cannot  be  overestimated.  Make  sure  the  media,  public  officials,  and  other  business  leaders  pick  up   these  successes  and  recognize  them  publicly.  I  am  not  sure  why  this  is  less  common  that  one  would   expect;  perhaps  it  has  to  do  with  the  inherent  difficulty  of  assessing  whether  a  small  venture  has  been   successful  or  not,  or  the  need  to  apply  a  different  yard  stick  than  with  an  established  enterprise.  This  is   really  a  big  deficiency  in  many  societies:  they  hide  their  success  and  celebrate  their  failures.     Step  #9.  Avoid  certain,  classic  mistakes.  One  is  the  knee  jerk  over  reliance  on  top-­‐down  “cluster   strategies.”  The  evidence  that  they  are  popular  is  matched  only  by  the  lack  of  evidence  for  their   success.  What  is  clear  from  the  research  is  that  successful  entrepreneurship  creates  clusters.  It  is  far   from  clear  that  clusters  can  be  initiated  by  government  initiative  or  top-­‐down  analysis.  The  notion  that   government  venture  capital  is  a  panacea  is  also  misplaced:  all  the  evidence  suggests  that  to  be  effective,   government  venture  capital  should  be  of  limited  duration  and  one  of  a  range  of  interventions.  Again,   perverse  consequences  abound:  capital  without  deal  flow  creates  losses  which  drive  capital  away.     What  universities  can  do     So  that  brings  us  to  the  universities.  I  promised  you  in  the  title  that  I  would  discuss  universities  as  one  of   the  engines  of  the  entrepreneurship  ecosystem.  I  have  to  confess  that  I  have  over  promised.  The   problem  is  that  you  all  know  what  to  do,  many  are  doing  it,  and  I  am  impressed  that  around  the  world   there  is  a  significant  increase  in  the  support  for  entrepreneurship  education  over  the  past  several  years.   Entrepreneurship  courses  and  related  activities  are  increasingly  perceived  as  legitimate,  and  students   expect  them.  So  I  have  been  wracking  my  brain  over  the  last  few  days  to  say  something  beyond  the   obvious.     What  do  I  mean  by  “obvious?”  I  mean  that  universities  are  critical  for  giving  people  the  fundamental   education  to  enable  basic  human  development,  that  education  is  critical  in  the  advancement  of  society.  I   mean  that  university  students  are  often  more  innovative  and  intelligent,  that  they  have  more  motivation   and  intelligence  and  knowledge  and  that  those  qualities  feed  the  process  of  entrepreneurship.       By  “obvious,”  I  mean  that  we  all  know  that  students  can  achieve  so  much  more  than  “mature”  adults   because  students  have  not  yet  been  taught  that  certain  problems  are  too  difficult  to  solve,  or  certain   opportunities  too  remote  to  actualize,  so  they  attack  them  and  sometimes  solve  them,  not  knowing  that   they  can’t.  They  don’t  suffer  as  much  from  what  I  call  WIS  syndrome,  the  belief  that  an  idea  is   “worthless,  impossible,  or  stupid.”     By  “obvious,”  I  mean  that  universities  have  technology  and  science  that  are  patentable  and  universities   are  the  centers  of  generation  of  knowledge,  and  often  that  knowledge  can  create  opportunities  and   form  the  basis  for  new  entrepreneurial  ventures.  That  is  not  to  say  that  the  near-­‐ubiquitous  technology   transfer  offices  in  universities  have  proven  to  be  profitable  or  effective.  They  are  not  a  panacea,  and  to   make  them  generate  income  requires  real  expertise,  the  understanding  of  entrepreneurship,  and   facilitative  policies.  Many  entrepreneurs  have  found  their  interactions  with  technology  transfer  offices   to  be  retardant  rather  than  conducive  of  business,  a  dynamic  that  I  have  unfortunately  witnessed  myself   first  hand.     By  “obvious”  I  mean  that  universities  can  and  should  (and  in  fact  do)  teach  students  the  discipline  of   entrepreneurship,  including  classes  on  entrepreneurial  finance  and  entrepreneurial  marketing  and   international  entrepreneurship  and  business  planning.  It  is  important  for  students  to  acquire  everything  
  • 8.   The Babson Entrepreneurship Ecosystem Project __________________________________________________________________ ________________________________________________________________________   revolution@babson.edu     +1  (781)  239-­‐6290   from  fundamental  financial  literacy  to  sophisticated  understanding  of  how  entrepreneurial  finance  and   marketing,  for  example,  are  different  from  their  “non-­‐entrepreneurial”  counterparts.     By  “obvious”  I  mean  that  many  professors  can,  or  at  least  should,  be  involved  in  ventures  as  technical   advisors,  board  members,  consultants,  partial  owners,  and  licensors  of  technology.  In  some  cultures  this   is  an  accepted,  even  lauded  activity,  and  it  is  not  unusual  for  faculty  to  take  a  leave  of  absence  for  even   a  few  years  to  launch  a  company  based  on  their  science.  A  supportive  administration  is  essential  for  this   process  to  be  smooth.  But  in  many  societies  this  is  explicitly  and  implicitly  discouraged.     By  “obvious”  I  mean  that  universities  are  frequently  called  upon  to  help  with  problems  of  the   communities  in  which  they  exist,  problems  of  health  or  unemployment  or  job  creation  and  increasing   the  level  of  entrepreneurship  can  certainly  be  one  of  those  areas.     By  “obvious”  I  mean  that  universities  are  excellent  settings  for  the  exchange  of  research  and  practice   about  how  to  enhance  entrepreneurship  ecosystems.  In  October  I  will  participate  in  a  city-­‐wide   workshop  convened  by  the  University  of  Los  Andes  in  Bogota  to  present  their  study  of  Bogota’s   entrepreneurship  ecosystem  to  a  group  of  100  stakeholders  in  the  city.     In  conclusion     In  fact  none  of  the  above  activities  is  really  “obvious,”  and  higher  education  is  of  course  a  critical,  even   uniquely  impactful,  element  of  the  entrepreneurship  ecosystem.  It  is  difficult  to  imagine  sustainable   high  aspiration  entrepreneurship  in  any  society  without  strong  educational  institutions  that  include  an   explicit  entrepreneurship  policy  and  the  programs  to  implement  it.  Some  observers  have  gone  so  far  as   to  include  higher  education,  with  industry  and  government,  as  one  of  the  three  core  elements  of  the   ecosystem.  A  2009  study  by  Professor  Ed  Roberts  at  MIT  argues  that  MIT-­‐  originated  ventures  produce   economic  value  equivalent  to  the  world’s  11th  largest  economy.  That  finding,  admittedly  a  statistical   outlier,  should  inspire  all  of  us  to  make  our  universities  into  hotbeds  of  entrepreneurship  by   implementing  some  of  the  “obvious”  recommendations  I  have  just  listed.