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Daniel Seliger




A marketing executive with 15 years experience
connecting brands to fans through content, culture
and technology.



    Shopper Marketing   Online                                            Mobile           Music & Culture




                             © 2011 Daniel Seliger - Marketing, Content,, Digital, Media
Daniel Seliger - Career Profile 2011



     Vice President, Digital | Shopper Marketing Lead




     Co-Executive Director




     Vice President, Content & Programming



     Executive Vice President | VP, Marketing


            © 2011 Daniel Seliger - Music, Marketing, Content, Internet
Daniel Seliger


3GTV Networks • Vice President, Digital | Content | Shopper Marketing


             The in-store shopper marketing platform of the
             future. 3GTV is the only digital communication
             system at retail that enables integrated, storewide
communication using discreet video encounters, layers of
interactivity, and unique shopper-centric content execution.
28 national brands participating in the beta.




                               © 2011 Daniel Seliger
Daniel Seliger


             In-Reach • Co-Executive Director


        Social networking transformed into a proven
        online therapeutic system. In-Reach uses Digital
        Media to support teens and their parents across
a range of issues. Serving 3,000 teens/week!




                          © 2011 Daniel Seliger
Daniel Seliger



      Cellfish Media • Vice President, Content & Programming


                Mobile content powerhouse. Original content
                innovator and leading content provider to major
wireless carriers. Tens of Millions of Downloads!




                              © 2011 Daniel Seliger
Daniel Seliger



Rawkus Records • Executive Vice President | VP, Marketing


       Movement defining independent record
       label and lifestyle brand. An icon in hip-hop
       music & culture. Over $45 Million in sales.




                          © 2011 Daniel Seliger
Daniel Seliger



12 Tribe Sound • Co-Founder, Executive Producer




Producer of the world’s most unlikely music star.




                      Arguably one of the most
                      noteworthy albums of the
                      year.” -Billboard Magazine
                                        Matisyahu’s Debut Classic “Shake Off the Dust...Arise!”




                     © 2011 Daniel Seliger
Daniel Seliger • Consulting Experience




Industries:
  ‣ Music
  ‣ Digital / Mobile
                                     DELIVERING
  ‣ Consumer Goods                    INSIGHTS
  ‣ Legal & Financial



Services:
 ‣ Strategic Development
 ‣ Product Development
 ‣ Content Development
 ‣ Marketing Strategy



                            © 2011 Daniel Seliger
Daniel Seliger • Education




New York University
• Bachelor Of Science
• Music Business & Technology
• Graduated 1995



San Francisco University
• Masters Certificate
• Advanced Internet Marketing
• Earned October 2009




                           © 2011 Daniel Seliger
Daniel Seliger


A dedicated media professional with proven success
in synthesizing strategic business goals with
emerging technology and creativity.


             www.linkedIn.com/in/danielseliger
               www.twitter.com/iamseliger




                    © 2011 Daniel Seliger - Marketing, Content,, Digital, Media

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Daniel Seliger - Marketing Executive, Shopper Marketing, Content Development, Mobile, Digital

  • 1. Daniel Seliger A marketing executive with 15 years experience connecting brands to fans through content, culture and technology. Shopper Marketing Online Mobile Music & Culture © 2011 Daniel Seliger - Marketing, Content,, Digital, Media
  • 2. Daniel Seliger - Career Profile 2011 Vice President, Digital | Shopper Marketing Lead Co-Executive Director Vice President, Content & Programming Executive Vice President | VP, Marketing © 2011 Daniel Seliger - Music, Marketing, Content, Internet
  • 3. Daniel Seliger 3GTV Networks • Vice President, Digital | Content | Shopper Marketing The in-store shopper marketing platform of the future. 3GTV is the only digital communication system at retail that enables integrated, storewide communication using discreet video encounters, layers of interactivity, and unique shopper-centric content execution. 28 national brands participating in the beta. © 2011 Daniel Seliger
  • 4. Daniel Seliger In-Reach • Co-Executive Director Social networking transformed into a proven online therapeutic system. In-Reach uses Digital Media to support teens and their parents across a range of issues. Serving 3,000 teens/week! © 2011 Daniel Seliger
  • 5. Daniel Seliger Cellfish Media • Vice President, Content & Programming Mobile content powerhouse. Original content innovator and leading content provider to major wireless carriers. Tens of Millions of Downloads! © 2011 Daniel Seliger
  • 6. Daniel Seliger Rawkus Records • Executive Vice President | VP, Marketing Movement defining independent record label and lifestyle brand. An icon in hip-hop music & culture. Over $45 Million in sales. © 2011 Daniel Seliger
  • 7. Daniel Seliger 12 Tribe Sound • Co-Founder, Executive Producer Producer of the world’s most unlikely music star. Arguably one of the most noteworthy albums of the year.” -Billboard Magazine Matisyahu’s Debut Classic “Shake Off the Dust...Arise!” © 2011 Daniel Seliger
  • 8. Daniel Seliger • Consulting Experience Industries: ‣ Music ‣ Digital / Mobile DELIVERING ‣ Consumer Goods INSIGHTS ‣ Legal & Financial Services: ‣ Strategic Development ‣ Product Development ‣ Content Development ‣ Marketing Strategy © 2011 Daniel Seliger
  • 9. Daniel Seliger • Education New York University • Bachelor Of Science • Music Business & Technology • Graduated 1995 San Francisco University • Masters Certificate • Advanced Internet Marketing • Earned October 2009 © 2011 Daniel Seliger
  • 10. Daniel Seliger A dedicated media professional with proven success in synthesizing strategic business goals with emerging technology and creativity. www.linkedIn.com/in/danielseliger www.twitter.com/iamseliger © 2011 Daniel Seliger - Marketing, Content,, Digital, Media