1. Albion in the Community
The charitable arm of Brighton & Hove Albion Football Club
ANNUAL REVIEW 2012

2. In 2012, Albion in the Community has continued to grow and
prosper as one of the country’s leading community schemes.
In the fourteen years the club was homeless, the public’s support
to save the club, and campaign for a new home, constantly
inspires all at AITC to provide for their community.
Now eighteen months into having the magnificent
American Express Community Stadium as our hub, AITC
has entered a new era of visionary community partnerships,
delivering a diverse range of innovative projects across Sussex
and even overseas.
4 INTRODUCTION
6 OBJECTIVES
8 BREADTH OF DELIVERY
10 INNOVATIONS
12 IMPACT AND ACHIEVEMENTS
16 MAIN PARTNER
18 LEAD PROJECT 2012
- WANT TO WORK
FOREWORD
20 EDUCATION
22 SCHOOLS EDUCATION
24 HEALTH
26 DISABILITY
28 INCLUSION
30 INTERNATIONAL
32 SPORTS PARTICIPATION
34 LETTERS
ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
The work aims to effect social change and make a difference to
the lives of people of all ages and abilities. Since joining forces
with global brand American Express®
to ‘Realise the Potential
of the Community’, AITC has harnessed the stadium sponsor’s
commitment, expertise and volunteering resources, combining
commercial and social expertise to create exciting new community
opportunities.
As Albion in the Community looks to the future, 2012 has been a
landmark year for our charity.
Dick Knight
Chairman, Albion in the Community

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AITC has entered a new era of visionary
community partnerships, delivering
a diverse range of innovative projects
across Sussex and even overseas.

4. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
It has been a year of firsts for Albion
in the Community. January saw AITC
invited to a reception in the House of
Commons by Brighton Pavilion Green
MP, Caroline Lucas. Celebrating our
award-winning work and partnerships
in the community, 50 AITC staff were
accompanied by representatives
from health, sport, inclusion and
education organisations.
In February, Albion right-back
Inigo Calderon became the first-ever
Albion player to deliver a lecture,
on sports psychology – he has a
degree in the subject – to 18 AITC
first-year apprentices.
In April, AITC Health Manager
Dan Lawson raised £8,000 for his
employers by running the Brighton
marathon an incredible eight times,
back-to-back – over 240 miles non-
stop. In July, the American Express
Community Stadium enjoyed its
first royal visit when their Royal
Highnesses The Earl and Countess
of Wessex attended presentations on
the Coaching for Safer Community
and National Literacy Words for
Work programmes before watching a
demonstration of Powerchair football.
INTRODUCTION
The new Creative Arts department
showcased its inaugural project;
Respec-T, a huge T-shirt – nine
metres by six – featuring artwork
from 30 Sussex children, who
were asked to encapsulate their
understanding of respect by designing
a logo. Later that month, youngsters
were the given the opportunity to make
films during the Writing For
The Screen summer school.
In October, AITC hosted innovative
social media masterclasses at the
Amex – after an initial course for
jobseekers was so successful – aimed
at business owners and
senior managers.
Inigo Calderon again helped AITC
in November, utilising his skills to
present a motivational speech –
focusing on his homeland experiences
and his journey to the English
Championship – to a group
of unemployed local people in
central Brighton.
By using the power of sport and the
reach of the Albion to make a positive
difference, AITC directly benefitted the
lives of over 52,000 people in 2012. This
was only made possible by harnessing
the pride in our new stadium, creating
new innovative partnerships and
raising public awareness of our
community role.
Established as the club’s community scheme in 1990, Albion in the Community
(AITC) – the charitable arm of Brighton & Hove Albion Football Club – was
registered as a charity in 2005.
AITC is not just a provider. The scheme harnesses expertise in health, education,
sports participation, the environment, social inclusion and disability and reaches
out to all sections of the community. There are few initiatives that offer such an all-
encompassing variety of social projects and sports participation programmes.
In the last year AITC’s dedicated team of 172 full and part-time staff, assisted
by over 1,000 volunteers, delivered 47 projects and directly helped 52,823
beneficiaries, 5,002 more than in 2011.
Albion in the Community is immensely proud of what we achieve in our community
– and further afield – and our pride is there for all to see.
What have we been up to in 2012?

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6. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
OBJECTIVES
Improve health
• Improve health and well-being – educating and promoting
positive healthy lifestyles.
• Raising individual participation in physical activity.
• Providing education on dietary considerations.
Increase participation
• Create opportunities to become more involved,
thus meeting NHS guidelines on level of activity.
• Increase participation rates, develop mental and social
well-being of beneficiaries in a supportive environment.
Create opportunities
• Bring together likeminded people and organisations, consider opportunities
to work in partnership and enhance programmes.
• Each department committed to providing beneficiaries with tailored
opportunities to provide greater personal, physical and social awareness
and development.
• Empower people to improve their lives and meet potential.

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Tackle inequality
• Create stronger inclusive and cohesive communities by tackling inequalities
and deprivation, by working with the vulnerable and encouraging the
community to get involved and take responsibility.
• Develop community cohesion and social inclusion by reducing crime and the
fear of crime, by working with those most at risk of offending and addressing
anti-social behaviour.
Respect the environment
• Engage community in being proud of their surroundings and creating
sustainable systems.
To provide knowledge
• Engaging with the local community with accessible education courses
focused on skills training and employability guidance.
• Provide appropriate support to those returning to education.
• Innovative educational delivery to engage with young minds through the
power of sport and mobile technology.
• Create life skills through participation in orienteering provision for school
leavers and above.
These objectives will be developed
through consultation with our
communities, local organisations,
partners and individuals to ensure
accountability to our beneficiaries.
Albion in the Community constantly
measures performance against local
and national objectives.

8. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
BREADTH OF DELIVERY
Geographical Breadth
Albion in the Community delivers across local authorities including
Brighton & Hove, East and West Sussex, Surrey, Kent and Hampshire,
where some wards fall into the top 1% most deprived in England (Index
of Multiple Deprivation 2011), to rural locations and areas of high
anti-social behaviour.
In 2012 AITC’s international programme continued to extend its reach
by using the power of football to tackle social and health inequalities in
Kenya, India, Indonesia, Costa Rica and Burkina Faso.
Breadth of Beneficiaries
Our programmes reach beneficiaries of all ages from five-years-old –
Mini Kickers – to retired citizens in their 80s through our fall prevention
initiative Standing Tall.
With girls’ and women’s football participation steadily rising, AITC’s
pioneering Girls’ Football programme directly benefitted 1,600 in 2012.
Breadth of Partners
AITC partnerships range from an assortment of local, national
and international partners: from NHS Brighton & Hove to the
International HIV/Aids Alliance; our local primary schools to
universities; Sussex Police to leisure attractions such as the Sea Life
Centre, Bluebell Railway and Cineworld through Gully’s Days Out.
Breadth of Activity
• Adults and School Education
• Health
• Sports Participation
• Social Inclusion and Community Cohesion
• Disability
• International
• Environment
• Girls’ Football

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10. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
INNOVATIONS
First Albion player to deliver a lecture
Spanish right-back Inigo Calderon
– who has two degrees – delivered
a sports psychology lecture to 18
Albion in the Community first-year
apprentices, aged 16 to 18, and seven
members of the ground-breaking Want
to Work programme.
AITC team up with water charity
AITC kicked off World Water Week by
joining forces with ethical bottled water
company Life Water, and its charity
drop4drop, to provide 22,374 people
– the stadium’s capacity – with clean
water in the developing world.
AITC tackle HIV/AIDS in Indonesia
with Albion Alliance
Asian coaches trained in HIV prevention
at the Amex and returned home to
impart their knowledge.
Creative Arts at the Amex
AITC’s new creative arts department
unvieled – Respec-T – a nine-metre
by six-metre football shirt - which
displayed logos, designed by children
from 30 schools, that encapsulated all
themes associated with respect.
Hundreds of children take part in
Sussex’s biggest sports inclusion
festival
I Can, We Can brought together young
people from both mainstream and
special schools in a day of sporting
fun for both able-bodied and disabled
children with games including
wheelchair basketball, goal ball,
sitting-volleyball and blind football.
Eco Technology Show at the Amex
Albion in the Community collaborated
with Hove-based company ETS to
host an innovative three-day event
to showcase the latest technologies
from over 100 exhibitors that formed
the show’s different zones: Eco Build,
Design, Business, Energy, Transport,
Home, Lifestyle, Information and
Education.
First girls’ tournament winners
Albion in the Community’s inaugural
girls’ – Years 5 and 6 – six-a-side
tournament took place in Brighton.
Coldean Primary School were
victorious.
“She absolutely loves it,” enthused
Louise Burtenshaw, proud mum of
defender Lizzie. “She only started
playing a year ago and there simply
weren’t opportunities available before
Albion in the Community’s involvement.
It’s her first trophy and I’m very proud!
2012 has seen many ground-breaking
Albion in the Community initiatives.
AITC worked with
ethical bottled water
company, Life Water
to provide 22,374
bottles of water;
equating to one bottle
for each seat at the
Amex. Life Water
charity drop4drop
played a key role in
installing 45 wells in
45 Indian communities
as part of its aim of
providing clean water
in the developing
world.
Albion in the Community sets up
unique Sussex Partnership Agreement
Representatives from the football club,
AITC, Brighton & Hove City Council,
East Sussex County Council and West
Sussex County Council came together
to formalise the signing of the Sussex
Partnership Agreement.
Alan Sanders, Joint Managing Director
of AITC: “We are delighted that
Brighton & Hove Albion, Brighton &
Hove City Council and East and West
Sussex County Councils share AITC’s
vision to work together across the
whole of Sussex in a wide range of
programmes including sport, education
and health.”

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Ground-breaking initiative provides
days out for people with special needs
AITC linked up with more of Sussex’s
best loved attractions to provide free
passes/vouchers for children and young
people with special needs, and disabled
adults.
“We always enjoy days out with Gully’s.
Our favourite trip is a cinema trip to
Brighton. My sons, Matt and Adam,
also enjoy time on the beach and the
Bluebell Railway. We have also used
Gully’s passes for golf and swimming
in Littlehampton last year – another
enjoyable day at the beach!” Debbie
Joseph, a Gully’s Days Out veteran.
Writing For The Screen
summer school
Inspired by the Olympics, 19 young
people worked in small groups to
explore potential storylines before
scripting and storyboarding, filming
and editing their films. The five-day
course – the first of its kind in Sussex
– was hosted in partnership with the
University of Brighton and a local media
workshop facilitator.
“I just want to say thank you for running such a fantastic course.
Robert has really enjoyed it, and he has been so enthusiastic to
come in every morning.”
Parent, Maggie Carden
Football, the global language
‘English Through Football’ provided
Israeli youngsters with an opportunity
to experience the game in a new
environment – Sussex. AITC invited 16
Israeli males, aged 12 to 20, to Brighton
for two weeks.
“I can learn and enjoy life from a
different perspective to that from Israel.
This is a one-in-a-million chance for
me. I don’t normally get this kind of
opportunity. They’re teaching English
through sport, so it’s like a two-in-
one thing. It’s really unique for me,”
explained 16-year-old Elias.
Pioneering youth football programme
AITC teamed up with local company,
Wellesley Wealth Advisory, to sponsor
two youth football teams in the
Whitehawk area of Brighton – East
Brighton Community Football Club.
Since 2008, the Kickz project has
provided a minimum of three sessions
– football, cricket, street dance – per
week and was initially set up to combat
high anti-social behaviour by young
people in the area.
It has helped strengthen the local
community, empower the young
people, improve cultural cohesion and
build self-esteem through the sessions.
Albion player motivates
unemployed locals
Inigo Calderon delivered a motivational
speech and workshop, alongside
hosts Pinnacle People’s job coaches,
to a group of unemployed people in
Brighton. The Spanish right-back
explained the difference between
IQ (intelligence quotient) and EQ
(emotional quotient) and how the two
areas affect everyday life, decision
making and pathways to employment,
using football situations as examples.
Innovative football sessions
help city’s vulnerable residents
AITC linked up with Brighton Housing
Trust to create a new weekly football
session on Hove seafront, Big Kick,
providing adults living in hostels,
sheltered accommodation – and the
city’s homeless – with an opportunity
to play football with friends and peers,
and receive information to enhance
their job prospects.

12. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
IMPACT & ACHIEVEMENTS
Albion in the Community championed in House of Commons Reception
AITC’s award-winning work was celebrated in the House of Commons at a packed
reception hosted by Brighton Pavilion MP Caroline Lucas and attended by over
50 AITC staff, Lord Mawhinney (Life President of the Football League), Dave
Palmer (Professional Footballers’ Association), local education representatives
from the University of Brighton, Dorothy Stringer School, Brighton, Ratton School
in Eastbourne, American Express employees, Albion representatives including
Martin Perry, plus local dignitaries and business leaders.
The Brighton Pavilion MP Lucas said: “I am immensely honoured to host a
reception for Albion in the Community at the House of Commons. It’s been a
fantastic event with an excellent turn-out of guests and there’s a real sense of
shared excitement of what AITC can achieve. The fantastic work being done by AITC
across Brighton and Hove shows that football can be a tremendous force for good.”
Local MP hears AITC plans for NCS
Tim Loughton, MP for East Worthing and Shoreham and former Parliamentary
Under Secretary of State for Children and Families, visited the Amex Stadium to
hear AITC’s plans for the inaugural National Citizens Service (NCS) programme for
students aged 16.
“We are now recruiting Year 11 students to take part in this exciting programme once they have
finished their exams,” explained Jo Robson, AITC’s School Education Manager. “Signing up to NCS
means they could spend the summer camping, white-water rafting, swinging across rivers, making
new friends and making a difference in their local community.”
“The outdoor setting provides a neutral and non-threatening
space in which jobseekers and employers can start to get to
know each other.”
Nigel Greenwood, founder of So Sussex.
Water education
Sponsored by Southern Water, a World
of Water workshop to over a hundred
ten and eleven year olds at Meridian
Primary School in Peacehaven
educated young students and their
families on the importance of water
as a resource, and how they can use it
more wisely in the future.
Head teacher Claire Westcott said:
“We are delighted to be involved in this
project with Albion in the Community
and Southern Water. The children really
enjoyed learning about the value of
water and are excited about keeping
their water diaries.”
Energy efficiency with AITC
In partnership with local eco
company, Brighton & Hove 10:10,
AITC established free drop-in
energy efficiency sessions in three
community centres across the city
offering advice on cutting energy bills,
free energy-saving packs worth more
than £100 plus DIY workshops from
experts.
AITC employee runs Brighton
marathon back-to-back eight times
Raising over £8,000 for his employer,
Dan Lawson’s incredible feat provided
funds towards AITC’s ground-breaking
work in Asia: the OSCAR programme
educates thousands of youngsters in
youth leadership and conflict resolution
in Mumbai and at the Football Club of
Canocona in Goa, India.
Unique Be Yourself programme
utilises Sussex countryside
AITC teamed up with outdoor activity
company So Sussex to augment the
Want to Work initiative by including a
unique job seeker
and employer
assessment
programme.
WANT TO
WORK

13. 13
AITC’s Pele collects Kickz award
Albion in the Community’s Tanyah
Palisa ‘Pele’ Chipendo collected the
Football Achievement award at the
Kickz Awards 2012. She joined the
project through the girls’ only football
sessions and now represents her
country, Zimbabwe.
Nicole Webley, a fellow Kickz
participant, said: “Pele is a really nice
girl who after turning up at Kickz has
got a lot better at football. As being one
of the few girls who shows up, she also
encourages more girls to come along.”
Out of work locals meet employers
AITC helped individuals seeking work
enter employment and training via
‘Earn to Learn’, an Apprenticeship
recruitment event at the Amex, where
employers actively recruiting staff met
out-of-work 19 to 24-year-olds keen to
get back into the work place.
“Hosting this valuable event will add
further opportunities to unemployed
people, which is the goal of our Want
to Work scheme,” explained AITC’s
Carl Southwell. “The partnerships and
support of City College and Brighton &
Hove Jobs is very important in helping
us achieve this.”
AITC’s first Football Marathon
Alongside Tackle Africa, AITC hosted its
first six-a-side super-tournament over
12 hours in a Brighton park to help save
lives in Africa via HIV/AIDS prevention.
The eight teams raised £12,342.
AITC joins forces with
HIV/AIDS Alliance
Thirty young coaches from Kenya and
Rwanda spent a week learning how
football can help prevent AIDS and HIV
in Watamu, Kenya in a unique project
led by AITC and the International HIV/
AIDS Alliance.
Albion manager teaches local
schoolchildren
Gus Poyet visited children at Fairlight
Primary School, Brighton, as part of
the Get Set Network, to explain about
his home country, Uruguay. The school
represented the South American nation
at the Olympics Opening Ceremony.
Ten-year-olds Louis Graham and
Courtney Mack had a good time:
“I found Gus’ visit very interesting
because he told us loads of facts about
Uruguay and where to visit,” said Louis.
“I really enjoyed asking Gus questions
about Uruguay, because he didn’t know
some of them and you would think he’d
know more than us!” joked Courtney.
Under-18s girls win fair play award
The AITC team picked up the accolade
at the fourth annual Kickz Cup,
a highlight of the award-winning
community cohesion programme
that uses the power of football to
build safer, stronger, more respectful
communities through the development
of young people’s potential.
Teddy Sheringham said: “Watching the
football today, I was very impressed.
There’s a lot of talent out there that
might have been missed and you never
know who is watching. Just keep trying,
keep trying to learn, listen to the people
that are coaching you and always give
your best.”
“This is our second year
working together and we love
the fact that two Brighton-
based organisations have come
together, and stayed together,
to help support the global fight
against the spread of HIV,”
said Claude Cheta, programme
officer at the International HIV/
AIDS Alliance.
£12,342RAISED TO HELP TACKLE HIV/AIDS IN
AFRICA BY SIX-A-SIDE TOURNAMENT
OVER 12 HOURS IN BRIGHTON
AITC’s Martin Schooley receives much
deserved accolade
Martin collected the BBC Sussex
Community Heroes Sports Award for
his sterling efforts for Albion in the
Community’s Inclusion department
over 12 years.
Jacob Naish, AITC’s Head of
Community and Cohesion, paid
tribute to his colleague; “Martin really
does make a difference to young
people’s lives in Brighton and Hove.
He manages the Kickz project
in the Whitehawk area of
Brighton, which has
engaged over 1,000
teenagers across the city
in the past year, giving
them the opportunity
to be involved in sports
projects including boxing,
football and street
dance.”

14. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
The biggest youth tournament
in the world
Two AITC sides – under-14 and 16s
– were part of the 1,567 teams and
35,000 players from 71 countries who
took part in the 2012 Gothia Cup in
Gothenburg, Sweden.
Nathan Bowen, AITC Health Coach
Co-ordinator, who accompanied the
teams, commented; “It is not just about
football, culturally they are learning a
lot, they are meeting new people. It is a
big learning curve for them.”
Once-in-a-lifetime chance
AITC provided 16 and 17-year-olds from
Brighton & Hove an opportunity to take
part in the first National Citizen Service
(NCS) programme. 45 young people
travelled to Blacklands Farm, East
Grinstead for rock climbing, mountain
biking and kayaking, and developed
skills such as teamwork, leadership,
adventure, pride and responsibility over
the six-weekend course.
Graduate, Eleanor Wells, said: “I’m so
glad I signed up, I was really nervous
about going away but I made lots of
new friends and had the best time.
NCS has given me the opportunity to
make new friends, learn so many new
skills but most of all to be much more
confident. I really believe everyone
should go on NCS.”
AITC host a three-team tournament
at Withdean Stadium
As part of Kick It
Out’s One Game One
Community AITC hosted
a three-team football
tournament at Withdean
Stadium. The initiative focuses
on issues around discrimination
and diversity and the three teams
represented the Justin Campaign, who
campaign to kick homophobia out of
football, AITC’s Disability department,
and a Kurdish XI, who are beneficiaries
of AITC’s Inclusion work.
AITC at the forefront of tackling
obesity in Sussex
AITC launched a new initiative, Healthy
Hearts – in conjunction with Subway
and Heart Research UK – which is
designed to get men over 40 exercising
regularly.
An hour of the course
is physical activity – in
the West Stand Lower
concourse at the Amex
– including circuits,
boxing, handball,
running and then thirty
minutes of individual goal setting –
whatever the men wish to change. The
attendees discuss nutrition and set
each other goals.
Gary Manville-Dickens said; “Starting
the course has certainly opened my
eyes. I knew I was overweight but didn’t
know how much. I’ve been going the
last 16/17 weeks. It’s been hard work,
but enjoyable.”
Disability department
celebrates 15 years
AITC’s Nikki Richardson said: “We
now have seven full-time staff, three
part-time, and 21 disabled people
working as apprentices. To many
disabled people in our project, Brighton
& Hove Albion represents a place
where people come to be themselves,
are unconditionally accepted, and are
supported to fulfil their dreams.”
AITC link up with local business
Mears Group, a social housing repair
and maintenance service provider
based in Brighton, sponsored AITC’s
Cup Final Project’s end-of-season cup
competition – over 200 youngsters
took part.
The Cup Final Project, run by AITC’s
Inclusion department, engaged with
over 2,500 young people (895 from
housing associations), for activities
such as weekly evening football
sessions plus holiday, residential and
nationally accredited courses.

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16. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
AITC and American Express
Albion in the Community, working in partnership with
American Express aims to have a positive impact on the
community, by engaging beneficiaries in innovative learning
initiatives and social inclusion programmes. These are
co-ordinated by AITC and supported by American Express
employee volunteers.
721
3,222
507
203
AMERICAN
EXPRESS
VOLUNTEERS
SUPPORTED
ALBION IN THE
COMMUNITY
DIRECT BENEFICIARIES OF PARTNERSHIP
ACTIVITY BETWEEN ALBION IN THE
COMMUNITY AND AMERICAN EXPRESS
TRAINING
CERTIFICATES
DELIVERED BY
ALBION IN THE
COMMUNITY TO
AMERICAN EXPRESS
VOLUNTEERS,
IMPROVING SKILLS
AND ENHANCING
QUALITY OF
PROGRAMMES
COMMUNITY EVENTS DELIVERED BY ALBION
IN THE COMMUNITY WITH HELP FROM
AMERICAN EXPRESS VOLUNTEERS
“We are honoured to have partnered with Albion in the
Community and to be given the opportunity to give something
back to the community where our employees live and work.”
Melanie Green, Relationship Manager for American Express.
MAIN PARTNER
American Express volunteers were trained to support the
following programmes in 2012:
Gully’s Days Out
Enjoyable days out for disabled people across Sussex.
Schools’ Masterclasses
A schools’ education programme using the inspirational
American Express Community Stadium to develop
entrepreneurial skills.
Family Matters
Family orientated education programme, seeing children
learning alongside their parents.
Make a Change
Improving young peoples’ understanding of the importance
of physical activity and healthy food choices.
Community Health Squad
Raising awareness of the symptoms of cancer in the
community.
Football Coaching
Supporting more young people to access high quality
sports coaching.

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98%
95%
OF AMERICAN EXPRESS VOLUNTEERS WOULD
RECOMMEND ALBION IN THE COMMUNITY
VOLUNTEERING ACTIVITY TO COLLEAGUES
OF AMERICAN EXPRESS VOLUNTEERS WOULD
LIKE TO TAKE PART IN FURTHER VOLUNTEERING
ACTIVITIES WITH ALBION IN THE COMMUNITY
Part of the partnership activity in 2012 was delivered as
especially designed team-builds for American Express
business units:
• 14 team-builds
• 577 American Express volunteers
• 1,173 beneficiaries

18. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
AITC’s Want to Work project
commenced in late 2011 as a
reaction to Sussex’s growing
unemployment problem. The
scheme’s aim is to bring organisations together to help
unemployed people with training, advice, and to offer
short- and long-term work placements which are suited to
their skills and aspirations. This is then combined with the
knowledge and expertise of AITC personnel to encourage
development and progression.
To cover as many age demographics – and therefore
different needs – as possible, the initiative encompasses
three projects:
• AITC Employability
• Albion Goals
• Sports Dreams
Albion Goals
Albion Goals uses football as a positive activity to engage
and inspire unemployed 16-19 year olds who are living in
deprived areas and supported housing to take steps into
training, qualifications and work.
Our partners have provided significant funding towards the
projects which gives residents the opportunity to take part
in free football sessions led by Albion in the Community’s
qualified Football Association coaches.
The weekly football sessions give those involved not just
the opportunity to improve their football skills but more
importantly increase their confidence and self-esteem.
Following the course, those involved are referred onto
training and gain recognised qualifications leading to
pathways back to work. Over 50% of the unemployed young
people and adults we work with have found work through
Albion Goals.
LEAD PROJECT
34
35
120+
159
426
AITC Employability
Uses the power of football to bring together local
businesses and job seekers. Individuals are supported
through masterclasses based at the stadium, football
engagement projects and work experience placements.
AITC is working with partners in the private, public and
voluntary sector across Sussex to help people across the
region back into work and training.
Sonia Nicholls was supported through our scheme
and experienced several work experience placements
before proving her skills with a local recycling firm. She
suffers with Dyslexia, but managed to complete a Level 1
qualification in Sport and is now supporting her family.
EMPLOYMENT OUTCOMES –
PART-TIME & FULL-TIME
PARTICIPANTS IN 2012
PEOPLE HAVE
FOUND FULL-TIME
EMPLOYMENT
MASTERCLASSES
DELIVERED BY LOCAL
BUSINESS EXPERTISE
WORK EXPERIENCE
PLACEMENTS
WANT TO
WORK
Main partners
Overline, Qssd LTD, Essensuals, Gatwick Airport Car Rental, Brighton and Hove Jobs.com, Brighton Racecourse, Jury’s Hotel,
Sussex Central YMCA, American Express, Goodwood Estate, Cobb PR, Extech, Buddies Restaurant, Harvey’s Brewery,
Strategic Management Partners, Mail Serve Ltd., City Cabs, Denne Construction, Mid-Sussex Porsche, Sussex Downs College,
Elms Lea Dental, Lloyds TSB Banking Group, Creative Pod, Brighton Paper Round, Iron Designs, Garden Art Designs,
City College, Higgidy Pie, Seagull Travel, Starr Trust, The Argus, Mears Group, Geo Environmental Services,

19. 19
Brighton Paper Round General Manager Darren Hedges
has found working with AITC for the Want to Work
programme extremely rewarding. The company have
subsequently employed Sonia Nicholls on a full-time basis.
“They are friendly, positive and supportive in their approach
whilst enabling their objectives to progress,” said Darren.
“The Want to Work programme has enabled us to recruit
excellent new staff, forge new community relationships,
help fulfil our social objectives and build on our locally
progressive reputation. In every respect the endeavour
has been a success and we will be maintaining an
ongoing relationship with both AITC and the Want to Work
programme.
“From the initial placement training period in July 2012,
we found Sonia to be an extremely hard working and
willing addition to our team and the decision to offer
her employment was an easy one. We were particularly
impressed by Sonia’s enthusiasm for all tasks and readiness
to ask questions, learn and to do what is necessary to be
successful in her role. For example, Sonia cycles a 20+-mile
round trip to work every day!
“We offered Sonia a contract of employment
in October and since then she has rewarded
us with becoming a valued and hard-
working member of the yard staff. Both
Sonia and Brighton Paper Round are keen
to see her advance her skills and as a result
she will be taking her forklift driving training
in the near future.
AITC’s Sports Dreams Shop
Funded by local company Family Investment, the charity
sports shop – the first of its kind in the country – has
now been open three years and sells second-hand sports
clothing and equipment, promoting sport at all levels and
allowing everyone to play more and pay less.
Uniquely, Sports Dreams also provides opportunities for
volunteers, providing a stepping stone into part- or full-
time work and further education.
16
7
15
17
CASESTUDY
“Our experience of the Want to Work
programme has been extremely positive
and we would definitely use it again for
future recruitment and recommend it to
other businesses.” Darren Hedges
“I really felt part of the club as I was
supported at the stadium with a qualification,
employment support and the great staff from
AITC. It gave me the confidence to look for
work again. I took the opportunities given to
me by AITC and now feel great about bringing
home a pay cheque to support my family.”
Sonia Nicholls
EMPLOYMENT OUTCOMES –
PART-TIME & FULL-TIME
WORK
EXPERIENCE
PLACEMENTS
PEOPLE ON TO
FURTHER EDUCATION
AND UNIVERSITY
APPRENTICESHIPS
Corporate and Public Safety Ltd., Media Word Waves, Woolley Bevis Diplock, North Star Motor Group, Enterprise Car Rental,
Total NRG, Sussex CCC, Mishon Mackay, Kimberley Clark, Oliver and Graimes, Families for Children, MCR Print,
Southern Water, Abcom, Cocoon Properties, See That, Wightman and Parrish, Shoreham Port, James Ross Jewellers,
Nuffield Health Centre, Classic Consulting Ltd., EDF, South Downs Solar, Graves Jenkins, Yelo Architects,
Family Investments, Princes Trust, Best Phone Company, Castleham Hove, Dockerills

20. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
EDUCATION
Adult Education
2012 saw the tenth year of AITC’s highly successful Adult
Education programme, working with FE Colleges across
Sussex to engage and deliver innovative sports themed
qualifications to local communities.
CASE STUDY
Nick Browning always found learning
difficult and had bad experiences at
school. He was in and out of prison
but now since having children it has
been important for him to change this
pattern. When he was last inside he
was inspired by Charlie Oatway’s book
and contacted AITC on his release.
Nick is now training to be a fitness
instructor with AITC, and enjoying his
leisure time with his family watching
the Albion as a season ticket holder
– something he could only dream of
before.
Futsal Scholarship
Albion in the Community commenced an exciting
opportunity, for young people aged 16-19, in September
2012. The Futsal Scholarship is designed to guide learners
through academic qualifications as well as train and play
Futsal in a national league against teams from other
professional football clubs.
14STUDENTS -
11 MALE
3 FEMALE
14+
TEACHING HOURS
FOR ACADEMIC
QUALIFICATIONS
• Level 3 BTEC Extended Diploma in Sport
(Performance and Excellence)
• Level 2 Award in Improving Person Exercise,
Health and Nutrition
• Four hours Futsal Coaching by Academy coach
• Weekly fixtures against other clubs
• Level 1 Futsal Coaching Qualification
• Level 1 Futsal Refereeing Qualification
“In the space of a year, I have learnt
so much through AITC and am still
learning,” said Nick. “I had no prior
knowledge of fitness or coaching.
This learning is still ongoing as I am
on a course. It has opened up plenty
of options in the health and fitness
world, as well as football.
“I found all the staff amazing,
especially Lucy Symonds, who is an
amazing tutor. I would like to thank
AITC for all the opportunities I have
been given and will be sure to use all
the skills and knowledge taught to me
in making a success of my life.”
712ADULT LEARNERS
FOR 2012
914ACCREDITED
QUALIFICATIONS
22APPRENTICESHIPS
AS COACHES FOR
AITC
(5 QUALIFICATIONS EACH)
Partnerships
Pinnacle (Long-term unemployed and employment outcomes)
Aspire (funding partner), Impulse Leisure, Wave Leisure,
Purely Sport, Henfield Leisure Centre (Leisure Centres for
employment and training opportunities) Job Centre Plus, City
College Brighton and Hove, Chichester College, Northbrook
College, Sussex Coast College
Partnerships
Football League Trust, Virtual Learning UK, TVS Education,
Oxford Academy, University of Brighton (Sport Brighton),
Solutions Inc.
• 419 Level 1 Awards in Exercise Studies
• 50 Level 2 Awards in Personal Exercise, Health & Nutrition
• 11 Level 1 Personal Best qualifications
• 15 FA Level 2 Football Coaching
• 78 FA Level 1 Certificates in Coaching Football
• 15 FA Level 2 Certificates in Coaching Football
• 112 Level 1 Step Up Awards
• 91 Level 2 Principles & Preparation for Coaching Sport
• 6 Level 2 National Certificate in Sport

21. 21
Schools Education - KS4 The Connected Hub
AITC’s Sporting Chance gives young people an opportunity to
gain a qualification after being permanently excluded from
schools within Brighton & Hove. Based at the American
Express Community Stadium, the learners develop their
literacy, numeracy and ICT skills.
Schools Education – KS4 College Central
Albion’s Sporting Chance gives young people an opportunity
to gain a qualification after being permanently excluded
from schools in Eastbourne and the surrounding area. Using
the Saffron’s sports club as a base, AITC provides football
coaching and academic qualifications, working on their
literacy and numeracy skills through sport.
10LEARNERS ENROL
FOR 36-WEEK
PROGRAMME*
8LEARNERS ENROL
FOR 36-WEEK
PROGRAMME*
70%OF LEARNERS SUCCESSFULLY
COMPLETED TWO UNITS & ACHIEVED
LEVEL 1 STEP-UP AWARD
• Attendance over 12-week cycle overall for all students
• Cohort consists of 7 males and three females aged 15 to 16
years. (70% male and 30% female)
• 60% of learners to continue with next two units and
working towards Level 1 Step-Up Certificate
• Attendance of 70% of completed learners
• Level 1 (Two Units completed) Step-Up Award
• Level 1 (Six units completed) Step-Up Certificate
Partnerships
College Central, East Sussex County Council,
The Saffron’s Sports Park, Sussex Police,
Youth Offending Team, YMCA, Solutions Inc.
Partnerships
The Connected Hub, Brighton & Hove City Council,
Sussex Police Youth Offending Team, YMCA, Solutions Inc.
• Attendance over 36-week cycle overall for all students
• Background of learners is permanent exclusion from
secondary school education within Brighton & Hove,
East Sussex
• New project for 2012/2013 Academic Year
• Cohort: five males and three females aged 15-16 years
(62.5% Male & 37.5% Female)
• Level 1 (Two units completed) Step-Up award
*3x12-week cycles of learning *3x12-week cycles of learning

22. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
SCHOOLS EDUCATION
Football League Trust Programmes
National Citizen Service
48 students aged 16-17 years. All engaged in a four-week
programme, including two weeks residential.
Each student gives 30 hours to a social action project.
Respect
2,300 students aged 10 and 11 years.
What’s Your Goal?
450 students aged 15 and 16 years.
American Express Partnership
Women into Technology
30 Girls aged 12-14 years attended ten hours of inspirational
workplace technology workshops, both at the stadium and at
American Express.
Schools Masterclasses
210 students from six schools participated. American
Express volunteers also attended the stadium to support a
business studies focus day.
Apple Regional Training Centre
Launch
130 teachers and educational practitioners in attendance
from across Sussex. Considered to be the most successful
launch our partner Solutions Inc. had seen.
Training Events
Six RTC training events, and a Teach Meet, delivered training
to 250 teachers from Sussex Schools and subjects included
Leadership, One-to-One deployment of iPads in schools,
Geography and Science.
Club Partnerships
Tours and Stadium Visits
3,400 students came to the stadium to take part in guided
tours, or for one-off educational visits.
Young Seagulls Roadshows
Four local schools hosted Young Seagulls roadshows, with
fun activities engaging 900 pupils aged 7-9.
Words for Work
AITC is a regional hub for this National Literacy Trust
programme and in 2012 worked with two secondary schools:
Brighton Aldridge Community Academy, and Portslade
Aldridge Community Academy.
230 students aged14-15 were involved in the programme and
they each completed 30 hours of activities in school before
attending the stadium for a day to meet with club staff and
business volunteers.
4,672LEARNERS
45%FEMALES
CASE STUDY
“As part of the What’s Your Goal? Football League Trust
Programme we delivered sessions at Portslade Aldridge
Community Academy. One girl, Sophie, was only interested in
dance; she was reluctant to participate in the session saying
she was going to be a dancer. As one of our work experience
positions was to be working with our young supporters
department, I encouraged her to complete an application
saying she might have an opportunity to meet the Gully’s
Girls, club cheerleaders. Sophie was duly inspired…
“She was then selected as one of our work experience
students, and she attended all four sessions. On her first
day she was asked by Gully’s Girls if she would like to dance
that night at a match. She had never previously attended a
football match and ended up dancing (very well) in front of
23,000 supporters. The following day she enthused; “That
was the best experience of my life.”
“Sophie then came in for the remaining three days despite
feeling ill. On the Friday after her placement finished she
went to the doctors who put her on antibiotics for severe
tonsillitis. She didn’t want to miss a moment with AITC!”
Jo Robson, AITC Schools Education Development Manager
Partnerships
American Express
Solutions Inc
Football League Trust

23. 23

24. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
HEALTH
Young Person’s Health
AITC health departments’ child obesity
project Make a Change works with
young people in the health inequality
areas of the city, educating them to
live healthier and happier lives.
2,250YOUNG PEOPLE COMPLETED OUR
CURRICULUM-TIME HEALTHY LIFESTYLE
PROGRAMME
550ATTENDED WEEKLY LOW-COST
PHYSICAL ACTIVITY CLUBS
360YOUNG PEOPLE ATE HEALTHIER MEALS
EVERY DAY AT ‘MAKE A CHANGE’
BREAKFAST CLUBS
45YOUNG PEOPLE COMPLETED MEND
SPECIALIST WEIGHT MANAGEMENT
COURSE FOR OBESE AND
OVERWEIGHT CHILDREN
Partners
Infinity Foods, Radius Healthcare, NHS Brighton and Hove, Football League Trust,
Brighton and Hove Food Partnership, East Sussex County Council, American Express,
Sussex University, Brighton University, Primary and Secondary Schools,
Brighton & Hove City Council, Football Foundation
...make a change!

25. 25
Gary Manville Dickens enrolled on
AITC’s Put Your Heart In It Course.
“I knew I was overweight but never
knew it was that bad. I’ve been
attending the course for 16/17
weeks. It’s hard work, but enjoyable.
I’ve changed by dietary habits; I
eat a lot more brown bread, brown
pasta. I’ve given up crisps and
chocolate and I’m eating a lot more
fruit and vegetables. It wasn’t until
after Dan (Lawson, AITC’s Health
Development Manager) did the first
measurements that I thought – wow!
I wanted to meet new people, before
I was a bit of a loner. Someone I don’t
know, I can go up to them now – it’s
a confidence thing. It’s working, it’s
been hard but it’s definitely working.
It has been a great experience.”
21
3533
70
85
Partners
NHS Brighton & Hove, Football League Trust, American Express, Adur and Worthing
Council, Brighton & Hove Food Partnership, Cancer Research, Guild Care,
Age UK, Heart Research, Sussex NHS, Partnership Trust Foundation, Sussex Cancer
Network, Fork and Dig it, Prostate Cancer UK, Colonaid Support Group, MIND,
Sussex Cancer Network, Macmillan Cancer, Worthing Council for Voluntary Service,
Adur Voluntary Action, PcASO (Prostate Cancer Awareness Network), West Sussex
County Council, Brighton & Hove City Council, Football Foundation
Adult Health
We aim to improve the mental and
physical health of adults across
Brighton & Hove and West Sussex
through our Cancer Awareness, Falls
Prevention, Weight Management,
Mental Health and 1-1 Motivational
Support services. Every project we
undertake is based on clear evidence
of need, thoughtfully delivered and
carefully monitored and evaluated to
ensure effectiveness.
CLIENTS COMPLETED EIGHT-WEEK
1-TO-1 COURSE WITH AITC
WELLBEING COACH
OBESE MEN OVER 40 ATTENDED THE
PUT YOUR HEART IN IT COURSE AND
LOST A TOTAL OF 44KG
PREVIOUSLY INACTIVE MUMS
ATTENDED THE WEEKLY ZUMBA
CLASS AT MOULSECOOMB
PRIMARY SCHOOL
PEOPLE ATTENDED
MENTAL HEALTH FOOTBALL
TOURNAMENT
OLDER PEOPLE ENROLLED AND
ATTENDED STANDING TALL FALLS
PREVENTION CLASSES
CASESTUDY
11342,000 COMMUNITY HEALTH SQUAD
CANCER AWARENESS VOLUNTEERS
PEOPLE RECEIVED EARLY
DIAGNOSIS CANCER MESSAGE

26. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
DISABILITY
Disability’s passion to engage and
inspire disabled players goes beyond
football. Ensuring we cater for every
age and ability, we challenge and
compete at all levels from friendlies
to national competitions. Looking
beyond sport, Gully’s Days Out removes
barriers of cost, support and transport
for disabled people and their families
to experience some of Sussex’s top
attractions.
664DISABLED SPORTS
PARTICIPANTS
568INDIVIDUAL MEMBERS OF
GULLY’S DAYS OUT
25DISABLED SPORTS CLUBS
18DISABLED APPRENTICES
327DISABLED STUDENTS
Partners
American Express,
Robert Eaton Memorial Fund,
Gully’s Day Out Partners
(Sussex Leisure Attractions),
Special and Mainstream Primary
and Secondary Schools.

27. 27
6,705ATTENDED GULLY’S DAYS OUT EVENTS
THROUGHOUT 2012
£131,523VALUE OF ATTRACTIONS PROVIDED
THROUGH THE GULLY’S DAYS OUT
INITIATIVE BY ALBION IN THE COMMUNITY
CASESTUDY
“Ben is an ambitious person, but
being a person with severe learning
difficulties, Perthes disease, asthma
and visual impairment could have
dampened his motivation to reach his
life ambition to work with children
within a football environment.
His ambition would have been hard to
realise through mainstream football
but 12 years ago he became aware of
the various Albion in the Community
projects. They brought his ambition
closer to reality.
on an apprenticeship with AITC’s
Disability department. He has also
earned his British Sign Language
Level 1, working towards his Level 2,
finished his Active leadership, NVQ
Level 2 award, as well as learning how
to become a coach in mainstream and
disability schools.”
Ben was only 11 when he got involved
with AITC’s disability department and
is now 23-years-old. He has achieved
more than he ever expected. He has
completed his Duke of Edinburgh
Gold award, his Sussex FA refereeing
course, his Level 1 coaching badge and
coaching Disabled Football badge.
Ben has completed a Personal Best
course which has given him the
skills to get employment. He is now a
steward at home games for Brighton &
Hove Albion and is currently enrolled

28. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
INCLUSION
308PARTICIPANTS GAINED ACCREDITED
QUALIFICATION
1,125EMPLOYMENT POSITIONS,
QUALIFICATIONS, AWARDS AND TRAINING
PLACES WERE ACHIEVED THROUGH AITC
INCLUSION PROGRAMMES
Tanya Palisa ‘Pele’ Chipendo, through
her involvement with AITC’s Kickz
project, won the Football Achievement
Award at the Kickz 2012 awards
after successfully getting a trial
with Zimbabwe Under-20s women’s
national team.
Supported by AITC, in 2012 Tanyah
represented Nike in the ‘Find your
greatness campaign’, and gained her
FA Level 1 and Using Sport to Tackle
Youth Crime qualifications. She also
won a Futsal Scholarship.
CASESTUDY
159PARTICIPANTS GAINED EMPLOYMENT
THROUGH PROGRAMMES
Community Cohesion:
Inclusion
Inclusion comprises a group of
programmes focused on delivering
quality services for those people who
are living in deprived areas, providing
accredited education through football.
We deliver the best sport and activity
sessions for young people and
adults living in deprived areas in the
county, and are proud to indicate a
demonstrable impact on crime, anti-
social behaviour, unemployment and
health.

29. 29
Funding Partners
Children in Need, FIFA – Football for Hope, West Sussex Big Society Fund, Job CentrePlus – Gatwick Diamond/Worthing,
Sanctuary Housing, Southern Housing, Orbit Housing, Affinity Sutton, Guinness Housing Trust, Hyde, Mole Valley Housing
Association, Worthing Homes, Viridian Housing, RSLs/Housing Associations, Arun District Council, Worthing & Adur
Council, Littlehampton Town Council, Hook Lane Hub, Phoenix Youth Club, Northbrook College, Chichester College, Dorothy
Parson Trust, Sportivate, Mears Ltd, ROCC, Wellesley Wealth Advisory, Premier League Charitable Foundation, Travers Cox
Foundation, Families for Children, Sports Match, Sportivate, Football Foundation.
Partners
Amethyst, Asphaleia, Arun Wellbeing, Adur & Worthing Wellbeing, Bognor Prince’s Trust, Broadwater Neighbourhood
Forum, Family Interventions Project, Jubilee Church, Littlehampton Job Centre, London Quadrant, MIND, Moat Housing,
Rosie Youth Club, Sir Robert Woodard Academy, Springboard Education, St Andrew’s School, Sussex Partnership, Surrey &
Sussex Probation Trust, West Sussex Youth Offending Service, Worthing Foyer, Worthing Churches Homeless Project, Youth
Empowerment, Youth Offending Service, Crew Club, Sussex Police, Sussex County Cricket Club, Active Communities, East
and West Sussex Fire and Rescue Service, Brighton Youth Service, 67 Centre, Tarner Project, Hangleton and Knoll Project,
East Brighton Community Football Club, East Sussex Targeted Youth Support, Pathways to independence Falmer Girls.

30. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
INTERNATIONAL
Community Cohesion: International
AITC’s International programme is the
most innovative international outreach
programme amongst UK football
community schemes. We work in
partnership with local organisations in
some of the most impoverished regions
of the world to combat the spread of HIV/
AIDS, enable youth leadership and to
promote participation in sport. With two
core projects: ‘The Albion Alliance Against
HIV/AIDS’ and ‘Football OutReach’, we
have reached over 3,000 people across
the world, and delivered workshops and
qualifications for 310 participants.
310AITC TRAINING QUALIFICATIONS
DELIVERED IN AFRICA,
ASIA AND LATIN AMERICA
MORE THAN EVER BEFORE!
International Programme
– Partners
Brighton Marathon
International HIV/AIDS Alliance
Tackle Africa
Rumah Cemara
OSCAR
Kenya AIDS NGO Consortium
Coaching for Hope
Watamu & Gede Sports Association
Esperance
Moving the Goalposts
SEP
streetfootballworld
MYSA
Seprojoven
Accion Joven
Instituto Fazer Acontecer
International Programme
- Funding Partners
ICP Search
KSS Ltd
Medina Palms

31. 31
Inspired by attending AITC’s Albion
Alliance Against HIV/AIDS training
programme and conference in
Brighton, Gina Koesmayadi has
become a growing celebrity in
Indonesia. Thanks to AITC, he has
become an award winning catalyst for
change in Bandung, Indonesia, and
with his team of brave and dynamic
helpers, they are taking the world
of HIV prevention by storm. Winning
awards from Nike, amongst others,
for the courage of their work, they are
all HIV positive, and indeed most of
the people who work for their amazing
organisation ‘Rumah Cemara’ are.
All former injecting drug users, they
work to improve the chances for
people in a similar position as they
were. The potential is massive with
6,000 members in West Java alone.
They have already engaged 200 people
in anti-stigma activities since their
training, but are likely to do so much
more. Ginan, who was an addict, and
in his own words ‘a thieving bad guy’
has now been living with HIV for 11
years. He turned his life around and
won ‘Player of the Tournament’ at the
Homeless World Cup in 2011.
“We have been working on a
Streetsoccer league called ‘League
of Change’ which started in early
February 2012. Not just an ordinary
tournament, we have implemented the
knowledge we had from the training in
Brighton to all participants. The league
ran for three days. We plan to make
this tournament an annual event, held
in different cities each year.”
We have no doubt they will succeed.
CASESTUDY

32. CASE STUDY
ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
SPORTS PARTICIPATION
We inspire youngsters through our
association with Brighton & Hove
Albion: increasing participation
and enjoyment of sport; providing a
development pathway to the Albion’s
Academy; bringing the club closer
to local communities. We deliver in
various settings throughout the year
including Schools, Saturday Clubs,
Holiday and Residential Courses;
Development/Elite Centres, Sports
Tournaments and Matchday Coaching
Packages.
13,420
38TOWNS IN SUSSEX INVOLVED WITH
AITC SPORTS PROGRAMMES
35%OF AITC SPORT COURSE
PARTICIPANTS ARE GIRLS
70+FULL AND PART-TIME SPORTS
PARTICIPATION STAFF
Ethan joined us as four-year-old,”
recalls AITC’s Rick Holden. “His mum
had contacted us and as he was a little
too young she wanted some advice.
We explained what we do and gave
him a trial with the Mini Kickers to
see if he could give it a go.
“It was clear he had natural ability
and he’s gone from strength to
strength. He then progressed onto
our Saturday courses and has been
with us for three years now. He’s
done so well he’s joined
Mile Oak Wanderers’
under-8s but will still
come to our holiday
courses as he enjoys it
so much.”
“I think your courses
are very good at
getting children on
board with the game
and skill work,” explained
Ethan’s mum, Ingrid Watts.
“He is so pleased and excited to play
with Mile Oak and has decided to
be a defender. I would like to say a
big thank-you to you and your team
for all your support over the last
three years. I have been so pleased
with the continued encouragement,
professionalism and making the whole
thing fun for the kids. It has really
helped him and he loves AITC.”
CHILDREN
PARTICIPATED
IN SPORT

33. Albion in the Community delivered 14
different programmes offering accesible,
high quality coaching which included
Multi Skills/Multi Sports as well
as football.
• Holiday Courses
• Saturday Football Courses
• After School Clubs
• Schools Curriculum Time Programme
• Goalkeeping Courses
• Girls Football Courses
• Development Centres
• Elite Centres
• Residential Courses
• Coach Education Courses
• Matchday Packages
• Mini Kickers Courses
• Coaching and Mentoring FE Students
• Sports Festivals and Tournaments
210 108
“One of the girls at the school had
always been very keen on playing
football and initially joined the KS1
after-school club. However, she
didn’t really enjoy it as she was the
only girl. When the (AITC) girls-only
club began she joined in with the KS2
children and was the youngest child
at five-years-old. The girls-only club
was then expanded to include all ages
in the school and this child has been
playing in the club ever since.
“She also attended a holiday club
and the Halloween Party at the Amex
Stadium; despite not knowing anyone
she was confident as she felt safe and
secure with the coaches running the
event. She is very enthusiastic about
playing football and is now teaching
her younger brother the skills she has
learned at the club, enjoys watching
football with her Dad and providing
a commentary on the game, and is
excited about the new format of the
club, combining football, cheerleading
and crafts. Football, and AITC, has
given her added confidence for trying
new things and going to new places.”
Liz Matthews
Extended Schools Co-ordinator,
St Peter’s Primary School.
CASE STUDY
SCHOOLS THROUGHOUT
SUSSEX PARTICIPATED IN
AITC SPORTS PROGRAMMES
NEW COACHES
QUALIFIED
THROUGH AITC
Partners
Primary and Secondary Schools
FE Colleges
Youth Football Clubs
Hyde Martlet
The Prince’s Trust
33

34. ALBION IN THE COMMUNITY ANNUAL REVIEW 2012
LETTERS
Letters of support from
beneficiaries, partners and
local MPs.
10 January 2013
To whom it may concern,
Members from ‘Albion in The
Community’ work with our children
during the afternoon in school hours
partaking in a variety of sports. They
are very popular with the pupils
and extremely polite to members of
staff. They often pass on concerns
or let teachers know about pupils in
their groups that have made good
achievements.
They also run our afterschool football
club every Wednesday and this club has
grown in attendees over the past year.
The team are very reliable and prompt.
Yours sincerely,
Mrs A Cornell,
Headteacher,
West Sussex County Council,
Durrington First School and Durrington,
Middle School Federation
16th January 2013
Dear Sir,
Brighton & Hove Albion in the
community provide an afterschool
club for the children of Dudley infant
school on a weekly basis during term
time. The club enables the children to
experience and enhance football skills
and learn how to play in a team sport.
Our school is unable to offer this type
of service to the children due to lack
of football skill capacity in school so
this provides an opportunity for the
children not otherwise available.
Many children like to be with their
friends after school which this club
encourages through a healthy sport
programme that further develops
social skills.
Yours sincerely,
Alison Day,
Deputy Headtacher,
Dudley Infants School
“One of the most impressive aspects of AITC’s
work is the engagement of volunteers.
I have immense respect for people who
choose to give their time and effort back into
their communities.”
Simon Kirby MP, PPS to the Minister for Sport and Tourism

35. 35
11 January 2013
To whom it may concern,
Dear Sir or Madam,
I have been asked to put in writing
how our work with Albion in the
Community benefits our children.
Our school is a small rural school
and our children have worked really
hard with a sixth form student and
local football coach to build up their
skills over the last two or three years
and have become a really good team.
As there are only 24 children in total
in years 4 to 6 there are not many
opportunities for them to play against
each other. We are grateful to Albion
in the Community for setting up the
Community Challenge Tournaments
so that we can use our skills to play
against other local children and we
would not have the opportunity to
compete otherwise.
Our team are always really excited
to play matches and they look
forward to it and gain so much from
it. It obviously gives their weekly
practices after school a purpose and
a focus; not only that but they have
the opportunity to bond together as
a team, which then permeates into
their daily school life. Our sixth form
volunteer does extra practice for them
before the community tournaments
and they really pull together. Last
time we were thrilled to get second
place and this would not be available
to our children without Albion in the
Community.
Yours faithfully,
Lorraine Clark,
Secretary/Bursar,
on behalf of Staplecross MCP School
10th January 2013
To whom it may concern,
This letter is in support of the AITC
scheme carried out in our school.
Mr. Holden and his team have been
co-ordinating multi-sports work to a
curriculum set by our school staff for
five years. They work with our Years
3/4 and 5/6 pupils. During this time,
Rick and his team have established
and maintained exemplary
relationships with staff, parents and
pupils, both during the school day and
whilst running the extremely popular
after-school football clubs.
Our pupils thrive under the expertise
of our coaches. It has raised the
profile of sport and healthy lifestyles
in our school, particularly following
the London 2012 Olympics.
The time-keeping, reliability and
organisation of the team are excellent
and they are always happy to provide
our schools with evaluation and
feedback on the sports education
covered with our pupils.
In conclusion, we would recommend
Mr. Holden and his team unreservedly.
Mrs GD Webb,
Headteacher,
Telscombe Cliffs CP School
“...Rick and his team have
established and maintained
exemplary relationships
with staff, parents and
pupils, both during the
school day and whilst
running the extremely
popular after-school
football clubs.”
Mrs G.D. Webb, Headteacher,
Telscombe Cliffs CP School

36. Albion in the Community
Brighton and Hove Albion Football Club
American Express Community Stadium, Village Way,
Brighton BN1 9BL
www.albioninthecommunity.org.uk
Registered Charity No. 1110978