This document discusses marketing automation tools and how they can help connect with buyers based on where they are in the sales funnel. It begins with an introduction and agenda for a presentation on inbound marketing and tools to connect with buyers. It then provides details on various tools that can be used at different stages of the sales funnel, from the top of the funnel with websites and social media, to the middle with forms and email marketing, and the bottom of the funnel with sales tools. It concludes by asking if there are any questions.
7. #GrowWithHubSpot
You are no longer uninformed.
Testimonials
As one runner said, “The only people who will be
left wearing German shoes will be either
uninformed or idiots.”
Social Positioning
Bill Bowerman at Oregon said, “If I tried to take the
(marathon) shoe away from Kenny Moore or Wade
Bell, I’d have a fight on my hands.”
Introspective opening
Next fall will your cross country team be wearing
the best shoe possible?
15. How do you implement inbound?
Search Optimized &
Responsive Website
Lead Capture Forms
& Landing Pages
Social Media Marketing
& Monitoring
Blogging
Email Marketing &
Marketing
Marketing Analytics
43. THANK YOU
AND A SMALL ASK
Dan Tyre
@dantyre
DTyre@hubspot.com
Notas del editor
The vision, the impact & what happens if you ignore it
As most of you know the marketing playbook is badly broken. Technology is systematically screening out spam and cold calls yet they remain the primary uses of marketing funds at mid-market companies.
2 MIN | 25 MIN
Two more quick notes on the three stages of the different types of leads
The data shows that prospects want sales to engage between 54-60% of the sales funnel
The data shows that prospects want to interact with different types of information at different times
HubSpot can help here…
2 MIN | 47 MIN
This is Leroy, he is my mascot, this kid shows up on the internet more than cat video’s
I like to put him in my cheerleader presentation because he makes me smile – every time – he closes out and leaves my audience happier than a pothead in Colorado
Theodore
Key Points:
Building a modern smarketing organization is key to helping companies generate more revenue
