1.
Daniel S Hoover
171 Hillcrest Road, Watchung, NJ 07069
W: (732)4201304 ​ ​C: (908)7230780
dsh@research.att.com​ ​daniel.s.hoover@gmail.com
Summary
A Technical manager with extensive experience supporting network and marketing analysis and statistical
decision support. An innovative problem solver with strong analytical and proven managerial skills. Have
extensive experience in the telecom industry with database marketing and analysis, forecasting and planning. In
support of AT&T client organizations have used various data systems, often based on Big Data; billions daily
call detail records, millions of customer records, applying various quantitative and statistical techniques to
deliver the tools for optimal decision support. Recent work included award winning management of the
development of a 4G LTE critical network planning tool.
Employment
​AT&T Labs, July 1991­ Present:​ ​Senior Member of Technical Staff
Currently on a small team developing, and maintaining a rolling six year forecast of wireless network data and
voice usage by handset model and category, over the various cell tower technologies, also by line of business,
at the market level and at the cell tower level as based off call detail records; billions summarized daily. The
forecast influences network build planning.
2014
Small cell analysis of stimulation and substitution of up/download data. Defined a data user population of study
by their use of any of the the first one thousand installed small cells. Session level [CDR] data at these small
cells and at other macro cells was pulled and pooled to week level for the small user frequency of installation
use and relative use on and off small cell installation for weeks with/without small cell touch. Hour level data
was explored subsequently. By linking user behavior to locational characteristics of sites under consideration
we attempted more informed planning support of installation decisions.
2012­2013
In support of Mobility Supply Chain Management currently developed a model to forecast handset demand at
AT&T company owned retail stores using handset characteristics, handset profiles and trends, combined
creative measures of the demographics of each store, past customer behaviors and trends, and store sales
history.
Worked on a Labs team to refine of measures of quality of cable service and satisfaction. UVERSE set­top
boxes feedback data; terabytes of measures stored daily. Reduction of this data to manageable yet robust
form is a core task in the replacement of the current model and score framework. Worked on a Labs team to
implement a large scale detailed forecast of peak hour demand on network cell site elements.
2010­2011
Lead a small team to design an intranet spreadsheet­like tool, E­PADD to link and coordinate the effort of
multiple teams involved in the build­out of ethernet to the cell site as required for 4G LTE deployment. We
replaced excel spreadsheets with a web interface and underlying Oracle database, live linked and periodically
linked to multiple mobility databases, updated immediately by online manager entry. This was a rapid
deployment of tools to accelerate lagging rollout of LTE capabilities, using Labs developed tools. The award
winning project filled the critical need and as in life­cycle was handed off to IT for maintenance and slower more
steady growth.
2008­2009

2. Developed an intranet planning tool TFoRCE, a structured google docs­like tool for inter­team collaboration, with
underlying Oracle database for circuit planning engineers to coordinate plans with other teams for a rolling three
year planning horizon, requiring login roles, jurisdiction and corresponding view/edit permissions. The tools
stood as the basis for construction of E­PADD effort to support network planning.
2007
Tracked and modeled the growth of SMS use by handset type, time of day, and month.
Early 2000’s
Supported initial efforts of AT&T Callvantage VoIP direct mail marketed to consumers. Helped select sets of
customers to be targeted and tracked. Built models to identify and prioritize further targeting of customers most
likely to order service, also providing scoring tools.
Held leading role in the development of a large test & learn marketing and tracking platform, in support of
AT&T’s effort to enter in the market of consumer local service.
Used stratified sampling methods to provided analysis and data support for a large survey process. Provided an
outside market research firm with samples from recently lost customers, and freshly acquired customers.
Supported the marketing clients with analysis for the more than 30 related surveys. Reporting involved merging
survey information with internal data from various platforms, deriving benchmark metrics for stable customer
bases, the full populations of interest, and survey samples for both scheduled and ad hoc reports to the AT&T
marketing clients.
Technical Skills
Hardware & Operating Systems:​ Windows, Unix / Linux, formerly TSO / MVS
Software:​ SQL, R & MS Office Products and formerly SAS, C/C++ & Fortran
Methods:​ Classical and Bayesian statistical methods, including regression and multivariate analyses, discrete
choice and classifier analyses, stratified sampling, linear and nonlinear optimization. Familiar with data mining
tools such as decision trees,boosting, bagging, neural networks, SVM.
Education
Rutgers University​, refreshed statistical background with graduate statistical coursework
Duke University​, North Carolina MA Economics 1988
University of North Carolina​, Graduate Department of Mathematics No degree
University of Chicago​, AB Mathematics 1981
Awards
AT&T Labs President’s Excellence Award 2Q2011
Krish Prabhu, President & Chief Executive Officer:
In recognition of extraordinary effort in the development of E­PADD, which has become a key enabler for the
Ethernet to the Cell Site (ETTC) initiative.
Congratulations to our CTO 2nd Quarter 2011 Award Winners, John Donovan CTO AT&T:
Daniel Hoover, Senior Member Technical Staff, AT&T Labs – Value to AT&T
Dan has been highly instrumental in the creation, data management/analysis, and operationalization of EPADD.
EPADD has become one of the most critical tools in the execution of Ethernet to Cell Sites initiative of AT&T.
Dan has exhibited exemplary technical leadership and cross­organizational collaboration in getting this system
implemented in a fast and efficient pace, which has been critical to AT&T!