Journey mapping workshop for Aston University

1. Co-creating a Journey Map

2. Birmingham Global Service Jam

3. Spaghetti Labs: Collaborative Innovation

4. My Research Project
How might Co-creation workshops enable
departments in Higher Educations Institutions to
collaborate more effectively to create better
student brand experiences?

5. Co-creation
• Shift in organisational thinking
• Participative Process
• Working ‘With’ not ‘For’
• Creating Value

6. Aston Interview Results
• Acknowledgement of Digital Change
• Silos exist but there is move towards being
‘more joined up’
• Existing examples of co-creation
• My AstonUniLife blog
• Student Takeovers
• Redesign of Applicant offer pack

7. Aston Interview Results
• More Meetings & Forums
• Need for collective understanding of Students
latent emotional needs
• Need for collective understanding of student
journey pre application

8. Design Thinking & Co-creation
“The Design Thinking Process and Tools
are a great way to structure collective
ideas and insights in order to solve
problems.”

9. Team Lego Challenge
Task: Build a structure with these Lego bricks.
You may not Speak

10. Team Lego Challenge Reflection
What happened during the task?
How did we work as a group?
How did I behave / respond / react?
How can I apply insights from this activity?
How does this remind you of your everyday job
situation?

11. Mapping the Student Journey To
Aston
Research Methods
Interviews with Students
Netnography: ‘Online Ethnography’

12. Present Back