SlideShare a Scribd company logo
1 of 12
App Store Listing
Optimization
How to improve your App Store
Listing / Page View
App Store Listing Optimization | App Store Optimization
By Daniel Peris (@DanielPeris)
App Store Listing Optimization | App Store Optimization
What the hell is ASO?
• ASO stands for App Store Optimization.
• ASO = SEO (Search Engine Optimization) for Apps.
• ASO is the process of improving the visibility and conversion
rates of a mobile app (such as an iPhone, iPad, Android, or
Windows Phone app) in an App Store (such as iTunes App Store
or Google Play Store).
• You all know this so… Nothing new!
App Store Listing Optimization | App Store Optimization
ASO Factors
• ASO On-Metadata:
• App Name
• Icon
• Description
• Screenshots
• ASO Off-Metadata Factors:
• Installs
• Ratings and reviews
• Social
• Links
NOTHING NEW !!!
App Store Listing Optimization | App Store Optimization
ASO Process
1. Research
2. Optimize (Let’s focus on this)
3. Track, track, track
4. GOTO 1
App Store Listing Optimization | App Store Optimization
Optimize!
• After Research, you MUST optimize your App Store Listings.
• Choose a nice ICON, an amazing APP NAME (with Keywords,
please), the best DESCRIPTION and SCREENSHOTS.
• Publish or update your app…
• …WAIT!
…There’s something missing !!!
App Store Listing Optimization | App Store Optimization
Special NEWS!
Yes! Now you can do it with
AppSnippetPreview !!!
Is there any way I can preview my App Store Listings /
Snippets before publishing or updating an app?!?!?!
App Store Listing Optimization | App Store Optimization
AppSnippetPreview
App Store Listing Optimization | App Store Optimization
AppSnippetPreview
• AppSnippetPreview is a
FREE tool that allows app
developers, app marketing
agencies and ASO
consultants to preview how
their apps will look at
Apple App Store and
Google Play Store before
publishing or updating.
App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick
Tutorial
• Enter http://AppSnippetPreview.com and click “Start” button.
• Fill in the form with your On-Metadata and click “Preview…”
App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick
Tutorial - 2
• MAGIC! Now you can see AND DOWNLOAD your App Store
Listings for iOS & Android.
App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick
Tutorial - 3
• Click “Edit” to make changes to your listing / snippet.
• Click “Download” to save (as PNG) your listing.
App Store Listing Optimization | App Store Optimization
• AppSnippetPreview has been developed by Javier Martínez,
Miriam Peláez, Isis T. Baulig, Jorge del Casar & Daniel Peris.
• DEMO App is Hot Hotels. You can download it from here.
Thanks Conor! ;)
Please, report bugs of the tool to AppSnippetPreview@PickASO.com
@DanielPeris
http://www.danielperis.com
http://PickASO.com

More Related Content

Recently uploaded

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

App Store Listing Optimization | App Store Optimization ASO On-metadata

  • 1. App Store Listing Optimization How to improve your App Store Listing / Page View App Store Listing Optimization | App Store Optimization By Daniel Peris (@DanielPeris)
  • 2. App Store Listing Optimization | App Store Optimization What the hell is ASO? • ASO stands for App Store Optimization. • ASO = SEO (Search Engine Optimization) for Apps. • ASO is the process of improving the visibility and conversion rates of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an App Store (such as iTunes App Store or Google Play Store). • You all know this so… Nothing new!
  • 3. App Store Listing Optimization | App Store Optimization ASO Factors • ASO On-Metadata: • App Name • Icon • Description • Screenshots • ASO Off-Metadata Factors: • Installs • Ratings and reviews • Social • Links NOTHING NEW !!!
  • 4. App Store Listing Optimization | App Store Optimization ASO Process 1. Research 2. Optimize (Let’s focus on this) 3. Track, track, track 4. GOTO 1
  • 5. App Store Listing Optimization | App Store Optimization Optimize! • After Research, you MUST optimize your App Store Listings. • Choose a nice ICON, an amazing APP NAME (with Keywords, please), the best DESCRIPTION and SCREENSHOTS. • Publish or update your app… • …WAIT! …There’s something missing !!!
  • 6. App Store Listing Optimization | App Store Optimization Special NEWS! Yes! Now you can do it with AppSnippetPreview !!! Is there any way I can preview my App Store Listings / Snippets before publishing or updating an app?!?!?!
  • 7. App Store Listing Optimization | App Store Optimization AppSnippetPreview
  • 8. App Store Listing Optimization | App Store Optimization AppSnippetPreview • AppSnippetPreview is a FREE tool that allows app developers, app marketing agencies and ASO consultants to preview how their apps will look at Apple App Store and Google Play Store before publishing or updating.
  • 9. App Store Listing Optimization | App Store Optimization ASP (AppSnippetPreview) Quick Tutorial • Enter http://AppSnippetPreview.com and click “Start” button. • Fill in the form with your On-Metadata and click “Preview…”
  • 10. App Store Listing Optimization | App Store Optimization ASP (AppSnippetPreview) Quick Tutorial - 2 • MAGIC! Now you can see AND DOWNLOAD your App Store Listings for iOS & Android.
  • 11. App Store Listing Optimization | App Store Optimization ASP (AppSnippetPreview) Quick Tutorial - 3 • Click “Edit” to make changes to your listing / snippet. • Click “Download” to save (as PNG) your listing.
  • 12. App Store Listing Optimization | App Store Optimization • AppSnippetPreview has been developed by Javier Martínez, Miriam Peláez, Isis T. Baulig, Jorge del Casar & Daniel Peris. • DEMO App is Hot Hotels. You can download it from here. Thanks Conor! ;) Please, report bugs of the tool to AppSnippetPreview@PickASO.com @DanielPeris http://www.danielperis.com http://PickASO.com