The document discusses the concept of "Newism" and how it is driving consumer behavior. Newism refers to consumers' constant desire for the newest, coolest products and technologies that no one has heard of yet. It also notes that attention spans are short. The document then introduces Hypejar, a platform that allows consumers to discover and track future products not yet released. By using Hypejar, companies can better understand what future products consumers want in order to streamline development and better meet consumer demands.

1. We know what YOUR consumers want
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2. Monday, June 24, 2013

3. Monday, June 24, 2013

4. Your consumers wants what
everybody wants:
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5. Your consumers wants what
everybody wants:
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6. Your consumers wants what
everybody wants:
The newest, coolest thing that
no one has even heard of.
Monday, June 24, 2013

7. Your consumers wants what
everybody wants:
The newest, coolest thing that
no one has even heard of.
Monday, June 24, 2013

8. Your consumers wants what
everybody wants:
This phenomenon is called
Newism
The newest, coolest thing that
no one has even heard of.
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9. Monday, June 24, 2013

10. Newism:
The phenomenon and what it’s worth
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11. Newism:
The phenomenon and what it’s worth
Newism is:
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12. Newism:
The phenomenon and what it’s worth
Newism is:
Creative destruction, hyper-competition,
globalism, consumerism on steroids and a
celebration of innovation, all in one. For brands,
new and established, it boils down to capturing
and holding consumers’ attention. While
consumers' attention spans might be shorter
and shorter, the rewards can be instant and
massive.*
http://www.trendwatching.com/trends/newism/
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13. Monday, June 24, 2013

14. In a world
Where the average attention span
Is 8 seconds
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15. In a world
Where the average attention span
Is 8 seconds
ABA is KEY
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16. In a world
Where the average attention span
Is 8 seconds
Always Be Adapting
ABA is KEY
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17. Monday, June 24, 2013

18. How do we know what to adapt to?
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19. How do we know what to adapt to?
In the past,
business
executives have
used market
research to
steer product
development.
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20. How do we know what to adapt to?
Today, market research is
OLD.
In the past,
business
executives have
used market
research to
steer product
development.
Monday, June 24, 2013

21. How do we know what to adapt to?
Today, market research is
OLD.
How can we use the
information from
the PAST to create
future products
when people are
always looking for
the NEW thing?
In the past,
business
executives have
used market
research to
steer product
development.
Monday, June 24, 2013

22. Monday, June 24, 2013

23. If NEW is better than OLD, what’s the
point of analyzing the past?
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24. If NEW is better than OLD, what’s the
point of analyzing the past?
According to a Forrester report
released in 2012, business executives
polled revealed that the market insights
they get from traditional market
research methods were not being
translated into advertising strategies.
Monday, June 24, 2013

25. If NEW is better than OLD, what’s the
point of analyzing the past?
Big data is too big to translate into
usable information so it is usually NOT
used.
According to a Forrester report
released in 2012, business executives
polled revealed that the market insights
they get from traditional market
research methods were not being
translated into advertising strategies.
Monday, June 24, 2013

26. Monday, June 24, 2013

27. What does this have
to do with Newism?
Monday, June 24, 2013

28. What does this have
to do with Newism?
Monday, June 24, 2013

29. What does this have
to do with Newism?
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30. We have to leverage the idea of
Newism and find a way to study
the FUTURE.
What does this have
to do with Newism?
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31. Monday, June 24, 2013

32. Who will benefit from Newism?
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33. Who will benefit from Newism?
YOU!
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34. Who will benefit from Newism?
YOU!
By studying the future, products
that come out will be totally
tailored to YOU.
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35. Who will benefit from Newism?
YOU!
By studying the future, products
that come out will be totally
tailored to YOU.
This means:
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36. Who will benefit from Newism?
YOU!
By studying the future, products
that come out will be totally
tailored to YOU.
This means:
More products that you
actually like
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37. Monday, June 24, 2013

38. Who ELSE will benefit from Newism?
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39. Who ELSE will benefit from Newism?
Companies!
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40. Who ELSE will benefit from Newism?
Companies!
By studying the future, we will
totally streamline product
development.
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41. Who ELSE will benefit from Newism?
Companies!
By studying the future, we will
totally streamline product
development.
And THAT means:
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42. Who ELSE will benefit from Newism?
Companies!
By studying the future, we will
totally streamline product
development.
And THAT means:
Less waste
More products consumers LOVE
Efficiency!
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43. EVERYBODY WINS!
The final question is
HOW?
It IS as easy as it sounds.
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44. Monday, June 24, 2013

45. That’s where
Comes in
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46. A crowd-sourced platform for people to discover
and track mass consumer products that haven’t been
released yet. Things like gadgets, movies, and music.
If you like them, you Hype them on the site.
=
That’s where
Comes in
Monday, June 24, 2013

47. A crowd-sourced platform for people to discover
and track mass consumer products that haven’t been
released yet. Things like gadgets, movies, and music.
If you like them, you Hype them on the site.
=
That’s where
Comes in
Monday, June 24, 2013

48. Monday, June 24, 2013

49. You already know:
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50. WHAT I’M DOING
You already know:
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51. WHAT I’M DOING WHO I AM
You already know:
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52. WHAT I’M DOING WHO I AM
WHERE I AM
You already know:
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53. WHAT I’M DOING WHO I AM
WHERE I AM WHAT I DO
You already know:
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54. WHAT I’M DOING WHO I AM
WHAT I LOVE
WHERE I AM WHAT I DO
You already know:
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55. 13
Monday, June 24, 2013

56. 13
All you need to know is:
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57. 13
All you need to know is:
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58. 13
All you need to know is:
WHAT I WANT
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59. Monday, June 24, 2013

60. The Bottom Line
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61. The Bottom Line
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62. “BUTCH” (HYPEJAR USER)
21 YEARS OLD
FRANCE
LOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013

63. MILLENIALS ARE
LARGEST
GENERATION EVER
(2.3B)
“BUTCH” (HYPEJAR USER)
21 YEARS OLD
FRANCE
LOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013

64. MILLENIALS ARE
LARGEST
GENERATION EVER
(2.3B)
2/3 OF MILLENNIALS ARE
EARLY ADOPTERS OR EARLY
MAJORITY
“BUTCH” (HYPEJAR USER)
21 YEARS OLD
FRANCE
LOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013

65. MILLENIALS ARE
LARGEST
GENERATION EVER
(2.3B)
2/3 OF MILLENNIALS ARE
EARLY ADOPTERS OR EARLY
MAJORITY
“BUTCH” (HYPEJAR USER)
21 YEARS OLD
FRANCE
LOVES VIDEO GAMES AND
GADGETS
The Bottom Line
Monday, June 24, 2013

66. MILLENIALS ARE
LARGEST
GENERATION EVER
(2.3B)
2/3 OF MILLENNIALS ARE
EARLY ADOPTERS OR EARLY
MAJORITY
“BUTCH” (HYPEJAR USER)
21 YEARS OLD
FRANCE
LOVES VIDEO GAMES AND
GADGETS
The Bottom Line
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67. Monday, June 24, 2013

68. The Bottom Line
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69. THE NUMBER OF GOOGLE SEARCHES IN
2012 REGARDING FUTURE PRODUCTS
The Bottom Line
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70. THE NUMBER OF GOOGLE SEARCHES IN
2012 REGARDING FUTURE PRODUCTS
The Bottom Line
=
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71. 1,800,000,000+
THE NUMBER OF GOOGLE SEARCHES IN
2012 REGARDING FUTURE PRODUCTS
The Bottom Line
=
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72. 16
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73. 16
The Bottom Line
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74. 16
THE NUMBER OF SITES WITH INFORMATION
ABOUT FUTURE PRODUCTS
The Bottom Line
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75. 16
THE NUMBER OF SITES WITH INFORMATION
ABOUT FUTURE PRODUCTS
=
The Bottom Line
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76. 16
0
THE NUMBER OF SITES WITH INFORMATION
ABOUT FUTURE PRODUCTS
=
The Bottom Line
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77. 16
0
THE NUMBER OF SITES WITH INFORMATION
ABOUT FUTURE PRODUCTS
=
The Bottom Line
(ZERO)
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78. Hypejar allows us to gauge CURRENT interest in
anything. We can see what is holding people’s attention,
and see what you like and what you DON’T like.
We are giving the power BACK to the people.
You can choose what’s going to be hot, and you can tell Big Business how to run,
just by clicking
Why is important?
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79. Monday, June 24, 2013

80. Monday, June 24, 2013

81. SUPER EASY TO DISCOVER & TRACK THE FUTURE
Monday, June 24, 2013

82. SUPER EASY TO DISCOVER & TRACK THE FUTURE
Go to Hypejar.com
Monday, June 24, 2013

83. SUPER EASY TO DISCOVER & TRACK THE FUTURE
Go to Hypejar.com Follow us on Twitter
Monday, June 24, 2013

84. SUPER EASY TO DISCOVER & TRACK THE FUTURE
Go to Hypejar.com Follow us on Twitter
Like us on Facebook
Monday, June 24, 2013

85. SUPER EASY TO DISCOVER & TRACK THE FUTURE
Go to Hypejar.com Follow us on Twitter
Like us on Facebook
And get #Hyped
Monday, June 24, 2013