Sky Journey: Stay ahead of the competition and have fun doing it!
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Sky Journey is a video game that highlights the breadth of Accenture’s business. Players manage a futuristic airport and select from Accenture offerings to improve the business. Visit our site and experience the game for yourself: http://careers.accenture.com/us-en/Pages/skyjourney.aspx
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Sky Journey: Stay ahead of the competition and have fun doing it!
- 1. Global Onboarding: Accenture Sky Journey
- 2. 2Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Sky Journey: Background and Research Limited awareness about available career opportunities is a contributing factor to first year attrition. • While the actual perception of “what Accenture does” varied by geography, there was a generally limited awareness of the breadth of our business • Some first-year leavers began a search for their next position before they even started with Accenture • We have an opportunity to increase awareness about the type of work Accenture performs and the potential for long-term career growth Gaming is a powerful, new channel we can use to reach our joiners. • 90% of Accenture new joiners in India, the Philippines, and Brazil play games. • 81% of them play once a week or more. • 80% of them play on their mobile device.
- 3. 3Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Sky Journey: Vision To use a game as part of the overall onboarding program in order to: Educate our pre-joiners about the breadth of Accenture’s business. Inspire our new joiners to learn more about long-term career opportunities Reinforce Accenture’s reputation as a technology leader, innovator, and digital business Players will be managing and operating a virtual business which will allow us to simulate the wide range of work that Accenture does for its clients.
- 4. 4Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. The player, as the manager of the airport, will earn credits that can be used to select Accenture upgrades that will improve their business. Each upgrade reflects real work that Accenture does for its clients. Sky Journey: About the Game During the game, an Accenture team will improve the business in ways that reflect the work we actually perform as an organization.
- 5. 5Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. • Usage / Reach – Total number of downloads and active players – Click-through to offerings on Accenture.com • Satisfaction – Average game rating & comments • Knowledge Increase – Number of new joiners who feel Sky Journey increased their understanding of Accenture’s business Sky Journey: Measurement Approach
- 6. Game Screens
- 7. 7Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Character Creation
- 8. 8Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Level Selection
- 9. 9Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Customer Information
- 10. 10Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Zone 1, Day 1
- 11. 11Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Research Puzzle – Game Play & Results
- 12. 12Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Accenture Consultant
- 13. 13Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Upgrade Selection
- 14. 14Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Upgrade Details and link to Accenture.com
- 15. 15Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Zone 5, Day 1
- 17. 17Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. Global Onboarding: Business Outcomes Win the hearts and minds of pre-joiners and new joiners - as well as their families and influencers. Inform, prepare, educate, and connect new joiners through innovative technologies and engaging content. Leading to business value • Decrease renege rate • Increase first-year retention • Increase first-year engagement • Ensure NJO compliance • Increase deployment readiness Key Goals Business Impact
- 18. 18Copyright © 2014 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture.. The Onboarding Experience
Editor's Notes
- Along with other awareness campaigns, the onboarding steering committee approved one of the more innovative ideas in the global onboarding portfolio: to create a game that would educate our candidates and pre-joiners about the breadth and depth of Accenture’s business. To teach people about our business in a fun way and get them to learn without even knowing it. Millennials represent 65% of our new joiners and 55% of our overall employee population.
- We know people play games, and we saw an opportunity to help our employees understand what we do, inspire them to learn more, and positively impact retention. Our game was designed with a focus on pre-joiners and new employees.
- We ran two rounds of beta testing with interns and new joiners in India and the Philippines. Great feedback: engaging and fun, kept them in the game. Beta testers reported a moderate increase in their knowledge of Accenture, on par with feedback from courses in myLearning. We incorporated some updates based on this feedback and made the game even better. In a time management game, customers will request services from different areas of a futuristic airport. The services are similar to those you would find in an airport. After each level of play, players receive a summary of their progress. Game difficulty increases at each new level. Mini-games will appear at various times during the game, to provide some added excitement and new play modes.
- Business Impact is measured at the overall program level. Decreasing the renege rate Ensuring NJO compliance Increasing first-year retention Increasing first-year engagement Increasing deployment readiness
- Pre-Start: The pre-joiner experience is anchored by Countdown to Accenture, an interactive website that unlocks content in phases to introduce new hires to Accenture before they start. Our multi-channel approach includes mobile messaging, games, and access to professional skills and technology training. Month One: Our revised New Joiner Orientation program transforms the in-person experience by focusing on engagement and networking while leveraging virtual learning technologies to provide enhanced support, direction, and online training for new joiners. Year One: In addition to one-on-one career support, new joiners receive online guidance through Year One at Accenture. Each week for 52 weeks, employees receive new learning resources that are paced in a way that it is relevant and digestible. The site also includes helpful tools, resources, enablement information, and advice.