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Council of Science Editors - Viewing Social Media Through Different Lenses
1. Viewing Social Media Through
Different Lenses
Darrell W. Gunter
May 5, 2013
5/6/13
GMG
Company
Confiden3al
1
2. Introduction
• Social Media – The Promise!
• The Researcher – Roles & Motivations
• The Collexis Experience
• The current big 3!
• It is about aggregating information (The
Research Eco-System)
• Web governance
5/6/13
GMG
Company
Confiden3al
2
8. • New life science social networking portal
• Launched the January 2009
• Prepopulated with 1.4 million expert profiles
• Based on the last ten years of PubMed
• 12 million relations of co-authors as social links
• Achieved 300,000 registered users in 9 months!
10. The Big 3, What They Offer!
2.9
MM
researchers,
1.6
MM
papers
–
Finding
Experts!
Reference
mgr,
read
&
annotate,
add
&
organize,
backup,
sync
&
mobile,
network
&
discover!
2
MM
users,
40
MM+
papers!
2.3
MM
users,
1MM+
papers,
Finding
Experts!
11. Web Governance!
• Website
Governance
–
is
an
organiza3on’s
structure
of
staff
and
the
technical
systems,
policies
and
procedures
to
maintain
and
manage
a
website.
Website
governance
applies
to
both
Internet
&
Intranet
sites.
Source:
Wikipedia
15. Summary
• Ask yourself the 3 key questions
– Are you improving the researcher’s productivity?
– Are you solving a problem for the researcher?
– Are you providing a new service to the
researcher?
• Where does your level of service stand
against the best practices of the leaders?
• What is your strategic plan of action for your
website to better engage your research
community?
GMG
Company
Confiden3al
15
5/6/13
16. Thank You!
Darrell W. Gunter
d.gunter@guntermediagroup.com
+1.973.454.3475
www.guntermediagroup.com
GMG
Company
Confiden3al
16
5/6/13