The document discusses using social media strategically for business purposes. It outlines an agenda for a presentation covering topics like establishing social media policies and guidelines, understanding basic platforms like Twitter and LinkedIn, and developing a focused social media strategy aligned with a company's mission and objectives. The presentation aims to help attendees understand how social media can benefit their company and take initial steps to get started with a strategic social media presence.

1. Discover
How
Social
Media
Can
BE
A
Valuable
Tool
For
Finance
&
HR
Darrell
W.
Gunter
President,
Allerton
Press
a
division
of
PLEIADES
Publishing,
LLC
July
21,
2011

2. Our
Discussion
Today
• Intro
to
our
topic
-­‐
Let’s
take
an
inventory
• ObjecSves
of
your
company
and
department
• Web
Governance
• Some
basic
facts
about
social
media
• Some
best
pracSces
in
social
media
• GeUng
started
• Let’s
do
an
exercise
• SummaSon

3. The
“New
Order
of
CommunicaSon”
Social
Media
Web
Your
Social
Governance
Strategy
Networking
Mobile
Technology

4. Let’s
Take
An
Inventory
• Let’s
take
an
inventory
• How
many
of
you
have
a
strategic
social
media
strategy?
• How
many
of
you
have
established
a
social
media
policy?
• How
many
of
you
use
Twier,
Facebook
and
LinkedIn?
What
about
Foursquare?
• How
many
of
you
feel
that
social
media
is
a
bunch
of
hooey?

5. The
High
Performance
Cycle
Assessment
Goals
Resources
Leadership
Processes
Roles
10/24/11
©
2009
Gunter
Media
Group
5

6. Culture
Corporate
Culture
and
Performance
John
P.
Ko5er
"Almost
all
books
on
corporate
culture
state
or
imply
a
relaSonship
to
long-­‐term
economic
performance...“
10/24/11
©
2009
Gunter
Media
Group
6

7. The
Recipe
• Mission
statement,
corporate
objecSve
and
strategy
plan
• Team
members
on
board
• A
successful
foundaSon
• Building
a
great
culture
10/24/11
©
2009
Gunter
Media
Group
7

8. The
Focus
Of
The
Company
• Mission
Statement
– Do
you
have
one?
–
Why
is
it
important?
• ObjecSves
• Strategy
• TacScs
10/24/11
©
2009
Gunter
Media
Group
8

9. A
Successful
FoundaSon
Mission
ObjecSves
Strategy
TacScs
Job
ObjecSve
Performance
CompensaSon
DescripSon
seUng
Reviews
Human
CommunicaSon
Policies
&
Fairness
&
Capital
Processes
Consistency
10/24/11
©
2009
Gunter
Media
Group
9

10. The
On-­‐boarding
Process
Assessment
Training
SelecSng
Interviewing
RecruiSng
10/24/11
©
2009
Gunter
Media
Group
10

11. GeUng
Started
• What
is
your
starSng
point?
• Do
you
have
a
performance
dashboard?
• Assessment
of
your
company
/
SWOT
analysis.
• Your
company’s
mission
• Corporate
objecSve
and
strategic
plan
of
acSon
• Job
descripSons,
objecSve
seUng
and
performance
reviews
10/24/11
©
2009
Gunter
Media
Group
11

12. Social
Media
&
Your
Business
• Some
key
quesSons
– What
is
the
mission
of
your
company?
– What
is
your
company’s
key
objecSves?
– What
is
your
company’s
strategic
plan?
– Have
you
defined
how
social
media
will
help
you
fulfill
your
mission,
achieve
your
key
objecSves
and
your
strategic
plan?
• A
focused
social
media
strategy!

13. A
Primer
on
Social
Media
• Facebook
–
A
general
use
social
network
&
media
social
network
• LinkedIn
–
A
professional
social
network
&
social
media
site
• Twier
–
A
powerful
SN
&
SM
site
–
Broadcast
quickly
• Foursquare
• Bit.ly
–
A
tool
that
allows
you
to
broadcast
to
many
sites
• HootSuite
–
A
robust
tool
that
allows
to
broad
to
many
sites.

14. 14
Web
Governance
• What
is
web
governance?
• Why
is
it
important?
• How
will
it
benefit
your
business?

15. Web
Governance
The
Digital
Deca
10
Management
Truths
for
the
Web
Age
•
Truth
1
Your
Web
presence
is
the
digital
manifestaSon
of
your
organizaSon.
• Truth
2
In
a
digitally
transforming
business
environment,
bold
leadership
is
vital.
• Truth
3
Decision-­‐making
must
be
based
upon
experJse,
not
power.
• Truth
4
The
business
framework
must
be
inclusive.
• Truth
5
Standards
enable
collaboraJon.
• Truth
6
The
Web
is
an
asset.
• Truth
7
The
organizaJon
owns
the
Web
presence.
• Truth
8
Management
should
embrace
impermanence.
• Truth
9
Know
your
customer
but
own
your
mission.
• Truth
10
Measure
twice,
execute
once.
Source:
Welchmanpierpoint.com

16. 16
FoundaSon
of
a
Community
• Key
informaSon
and
resources
germane
to
their
discipline,
topic,
area
of
interest,
etc.,
• Tools
that
they
use;
chat,
groups,
sharing
• Features
that
recognize
experSse
• Professional
monitoring
keep
the
site
the
best
• Keep
it
fresh!

17. 17
Building
a
Community
of
PracSce
• Understand
the
special
characterisScs
of
your
audience?
• What
are
the
key
tools
that
they
use
on
an
everyday
basis?
• What
are
the
common
areas
of
interest?
(What
do
they
want
to
discuss?)

18. 18
Some
Key
QuesSons?
• How
many
of
you
have
a
smart
phone
device?
• How
many
of
you
in
the
audience
have
an
iPad
or
similar
device?
• How
many
of
you
have
a
mobile
applicaSon
in
place
now?
• How
many
of
you
will
have
a
mobile
applicaSon
for
next
year?

19. The
STM
Consumer
Consumer
& reader Peer
reviewer
Author
of a Participant &
book speaker at
conferences
Author of Taking
journal advantage of
articles continuous
education
Member
of a STM Receiving Member of an
society research editorial board
funding

20. The
Holy
Grail!
Get
the
author
to
the
PDF
ASAP!

21. Gartner
IdenSfies
Top
10
Mobile
ApplicaSons
for
2012
#1
Money
Transfer
#2
LocaSon-­‐Based
Services
#3
Mobile
Search
#4
Mobile
Browsing
#5
Mobile
Health
Monitoring
#6
Mobile
Payment
#7
Near
Field
CommunicaSon
Services
#8
Mobile
AdverSsing
#9
Mobile
Instant
Messaging
#10
Mobile
Music
Source:
Gartner
hp://bit.ly/kLTy5s

22. 22
Key
2011
Global
Mobile
Stats
• 6,915,782,324
World
PopulaSon
• 5.3
Billion
Mobile
SubscripSons
– 747.4
MM
China
– 525.2
MM
India
– 292.8
MM
USA
• 1,388.2
Billion
up
18.5%
Global
Shipments
of
mobile
devices
• 302.6
MM
up
74.4%
Smart
Phones
Source:
mobiThinking
hp://bit.ly/m7O0Mq

23. 23
Key
2011
Global
Mobile
Stats
• Both
Gartner
and
IDC
both
agree
that
the
Android
OperaSng
System
will
represent
approximately
38%
of
the
projected
approximate
450
million
unit
sales
• Almost
1
in
5
mobile
users
have
access
to
fast
mobile
services
(3G
or
beer)
• US
has
overtaken
Western
Europe
in
unlimited
data
plan
Source:
mobiThinking
hp://bit.ly/m7O0Mq

24. 24
Mobile
Behavior
In
US,
Europe
&
Japan
Mobile
behavior
in
United
States,
EU5
(UK,
Germany,
France,
Spain
and
Italy)
and
Japan
–
October,
November,
December
2010
Percent
of
total
mobile
audience
(Age
13+)
United
States
Europe
Japan
Used
connected
media
(browser,
app
or
download)
46.7%
41.1%
76.8%
Used
browser
36.4%
28.8%
55.4%
Used
applicaSon
34.4%
28.0%
53.3%
Used
messaging
Sent
text
message
68.0%
82.7%
41.6%
Instant
messaging
17.2%
14.2%
3.6%
Email
30.5%
22.2%
57.1%
Accessed
entertainment/social
media
Took
photos
52.4%
57.5%
62.9%
Social
networking
or
blog
24.7%
18.0%
19.3%
Played
games
23.2%
25.3%
16.3%
Recorded
video
20.2%
26.1%
15.8%
Listened
to
music
15.7%
25.0%
12.9%
Watched
TV
and/or
video
5.6%
5.7%
22.8%
Accessed
financial
services
Bank
accounts
11.4%
8.0%
7.0%
Financial
news
or
stock
quotes
10.2%
8.0%
16.5%
Accessed
news,
sports,
weather,
search,
retail,
travel,
reference
News
and
informa?on
39.5%
32.2%
57.6%
Weather
reports
25.2%
16.4%
34.7%
Search
21.4%
14.9%
31.5%
Maps
17.8%
13.0%
17.1%
Sports
news
15.8%
12.0%
18.2%
Restaurant
info
10.0%
6.5%
9.7%
Traffic
reports
8.4%
7.4%
14.0%
Classifieds
7.3%
4.8%
3.6%
Retail
site
6.5%
5.2%
8.5%
Travel
service
4.4%
4.6%
2.9%
Source:
comScore
MobiLens
(Feb
2011)
via:
mobiThinking

25. Mobile
Apps
Stats
Change
in
price
of
a
download
app
over
12
months,
2010
according
to
DisJmo
App
store
Apple
Blackberry
Ovi
(Nokia)
Android
#
of
apps
300K
18K
130K
25K
Price
change
All
apps
-­‐12
-­‐24
+1
-­‐29
Top
100
apps
-­‐19
-­‐24
-­‐9
-­‐61
Source:
The
DisJmo
report
(January
2011)
via:
mobiThinking

26. 26
Smart
Phone
Stats
• Nielsen
report
that
31%
of
US
mobile
phone
owners
have
a
smartphone
as
of
December
2010,
and
expect
smartphones
to
become
the
majority
by
the
end
of
2011.
eMarketer
predicts
that
smartphone
ownership
will
reach
43%
of
the
US
mobile
populaSon
by
2015.
• According
to
figures
for
2010
released
by
Gartner,
smartphones
accounted
for
297
million
(19%)
of
the
1.6
billion
mobile
phones
sold
that
year.
That's
72.1%
more
smartphone
sales
than
in
2009.
• The
same
company
expects
US
sales
of
smartphones
to
grow
from
67
million
in
2010
to
95
million
in
2011,
and
become
the
highest-­‐selling
consumer
electronic
device
category.
• For
Q4
2010,
the
IDC
Worldwide
Quarterly
Mobile
Phone
Tracker
puts
smartphone
sales
at
100.9
million,
up
some
87%
over
Q4
2009.
They
report
total
smartphone
sales
for
2010
as
302.6
million,
up
around
74%
on
2009.
• The
Coda
Research
Consultancy
predict
global
smartphone
sales
of
some
2.5
billion
over
the
2010-­‐2015
period,
and
also
suggest
that
mobile
Internet
use
via
smartphones
will
increase
50
fold
by
the
end
of
that
period.
• Morgan
Stanley
Research
esSmates
sales
of
smartphones
will
exceed
those
of
PCs
in
2012.
• Gartner
expect
over
500
million
smartphones
to
sell
in
2012.

27. 27
What
Does
It
All
Mean?
• To
be
relevant,
you
must
have
a
mobile
strategy
• Mobile
is
another
driver
to
your
PDFs!
• Be
agile,
consider
HTML
5
• Choose
wisely

28. Social
Media
&
HR
2010
Survey
by
Jobvite
• Recruitment
-­‐
83%
of
the
respondents
say
they
either
use
or
plan
to
use
social
media
• Back
Channel
Referencing
-­‐
Recruiters
pre-­‐qualify
execuSves
when
they
are
iniSally
sourcing
candidates
• Networking
and
communicaSon
-­‐
In-­‐house
social
networking
plaxorms
have
done
what
above-­‐normal
salary
hikes
have
not
been
able
to
do
–
control
ariSon..
It
is
reported
that
the
company-­‐social
networking
plaxorms
have
helped
engage
employees
beer
and
reduce
ariSon.
Source:
Business
line
-­‐
hp://www.thehindubusinessline.com/opinion/arScle2091139.ece
hp://recruiSng.jobvite.com/

29. Social
Media
&
Finance
• The
first
step
is
to
develop
a
business
case
and
a
strategy
• Then
decide
who
is
going
to
be
responsible,
and
how
it
will
be
funded.
• Too
oyen
social
media
becomes
an
unfunded
mandate,
said
one
consultant
who
finds
that
many
Fortune
100
companies
have
social
media
departments
consisSng
of
one
person.

30. Social
Media
&
Finance
• Then
decide
who
is
going
to
be
responsible,
and
how
it
will
be
funded.
Too
oyen
social
media
becomes
an
unfunded
mandate,
said
one
consultant
who
finds
that
many
Fortune
100
companies
have
social
media
departments
consisSng
of
one
person.

31. Social
Media
&
Finance
• The
fastest
path
to
success
might
be
finding
your
revenue
producing
champion
or
one
business
unit
that
can
do
is
technically
competent
and
understands
compliance.
• Regulators
have
made
a
stab
at
addressing
social
media.
FINRA
issued
Regulatory
NoSce
10-­‐06
which
it
described
in
a
press
release,
which
suggests
there
remains
work
to
be
done.
hp://www.finra.org/Newsroom/
NewsReleases/2010/P120780

32. SummaSon
• The
use
of
Social
Media
will
not
be
as
meaningful
if
your
team
members
are
not
aligned
with
the
company’s
mission
and
strategy.
• Further
the
job
descripSons
and
performance
objecSves
must
be
aligned
as
well.
• Establish
a
strategic
social
media
strategy
• Define
precisely
what
you
want
to
achieve
• Provide
the
necessary
staffing
and
funding
• Establish
a
realisSc
performance
dashboard
and
measure
for
success
• Embrace
the
“New
Order”
of
communicaSon

33. Thank
you!
Q
&A
Darrell
W.
Gunter
President,
Allerton
Press,
Inc.
A
division
of
PLEIADES
Publishing,
LLC
+1.973.454.3475
gunterdarrell@gmail.com