SIPA 2013 Using Technology & Analytics to Enhance Your Content
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Darrell provides an overview of the best practices of using technology to enhance your content. Join Darrell as he explores semantic technology, web governance and your web presence to demonstrate how a well constructed website utilizing the best analytics will improve your profitability.
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SIPA 2013 Using Technology & Analytics to Enhance Your Content
- 1. 6/21/2013 GMG Company Confidential 1
- 2. • Intro • Web presence • Web governance • Semantic technology • Case study • Summation 6/21/2013 GMG Company Confidential 2
- 3. GMG Inc., Company Confidential 3
- 4. A Great Website…. Instructs Informs AnswersProductive Solves Problems GMG Inc., Company Confidential 4
- 12. • Website Governance – is an organization’s structure of staff and the technical systems, policies and procedures to maintain and manage a website. Website governance applies to both Internet & Intranet sites. Source: Wikipedia
- 13. Web Governance
- 15. Web Governance
- 19. Despite all the tech behind the MagicBand and MyMagic+, Disney actually wants to hide that aspect of it. When asked how technological Disney should get, Staggs said, “I don’t think there’s a limit. I think that tech for its own sake in our park should not happen … It’s not about the technology. It’s about the magic that it creates. The place, the mood, and the time.” The company’s goal is to have its visitors leave thinking, “Wow, that was incredible,” and to feel like they were part of the Disney story.
- 22. GMG Inc., Company Confidential 22
- 23. • – • • GMG Inc., Company Confidential 23
- 24. • Stemming, lemmatization and normalizing • Plural singular e.g.: Diseases disease • Past present e.g.: Treated treat • Multi-lingual • Gripe Griep Influenza • Synonyms • Earth Globe • Disambiguation of homonyms • Jaguar ? Car or Animal • Abbreviations • SARS Severe Acute Respiratory Syndrome (SARS) • Long Form Short Form • Phrases: meaningful & coherent utterances • e.g. blackwater fever GMG Inc., Company Confidential 24
- 25. GMG Inc., Company Confidential 25
- 26. GMG Inc., Company Confidential 26
- 27. • New life science social networking portal • Launched the January 2009 • Prepopulated with 1.4 million expert profiles • Based on the last ten years of PubMed • 12 million relations of co-authors as social links • Achieved 300 registered users in 9 months!
- 32. Co-author links between Tony Kouzarides Potential Reviewers &
- 33. GMG Inc., Company Confidential 33
- 34. GMG Inc., Company Confidential 34
- 35. • • • • GMG Company Confidential 356/21/2013
- 36. Questions! GMG Inc., Company Confidential 36
- 37. GMG Company Confidential 376/21/2013
- 38. • http://allthingsd.com/20130529/tomorrowland-today- disney-magicband-unlocks-new-guest-experience-for- park-goers/ • http://www.biomedexperts.com/Start/FirstTimeLogin. aspx • http://www.ncbi.nlm.nih.gov/pubmed/ • http://www.slideshare.net/DarrellWGunter/GunterASI DIC-2008 • http://bit.ly/10QsNZu • http://www.linkedin.com/groups/Big-Data-Analytics- Strategy-FP-1814785?gid=1814785&trk=group-name GMG Inc., Company Confidential 38
Editor's Notes
- Access to the park – no need to carry ticketsAbility to purchase food and other itemsIdentifies who you are so the Disney characters call your children by name This personalizes the experience.It includes the fast pass so you can get to the enjoyment of the rides faster.Connection to My Disney Experience to personalize your experience.
- You can also look at the STM products and services as a process, where a researchers starts to work on a certain topic, he is receiving funding for his research, is using STM products like journal articles to stay up-to-date, serves as peer reviewer since his research is qualifying him for certain areas, he is participating in conferences as a visitor, he is presenting at conferences to present his research findings and he finally publishes his research results and the whole cycle starts again and again.But this is focusing on a SINGLE researcher, in reality this is happening VERY DIFFERENT – not a single researcher is going through this process, but one researcher with a group of colleagues, with collaborators on paper, experts he is meeting at conferences etc. – it is all about collaboration So why not support that researchers are working together with social networking platforms which are actually reflecting that advances in science are a collaborative effort?