Darren Marble, Co-founder & CEO of FilmBreak, gave a Guest Lecture at the Stanford Graduate School of Business on rewards-based crowdfunding tips, trends, and the future of the industry. Topics covered: Crowdfunding Overview, Crowdfunding for Entertainment, Case Studies, Tips for Successful Campaigns, Industry Trends, The Future

1. Darren Marble
Co-founder & CEO, FilmBreak
dmarble@filmbreak.com
310.710.9920 (cell)
@darrenmarble
May 2nd, 2014
CrowdfundX
The Future of Crowdfunding

2. Introduction
Crowdfunding Overview
Crowdfunding for Entertainment
Entertainment Crowdfunding Case Studies
Tips for Successful Campaigns
Industry Trends
The Future
Q&A
Agenda

3. Bay Area Roots

4. UCLA

5. Time Warp

6. Silicon Beach

7. Diving In

8. Professional Services

9. Professional Services

10. Samwise & Shovels

11. Crowdfunding Overview
Crowdfunding is the collection of finance from
backers - the “crowd” - to fund an initiative and
usually occurs on Internet platforms.
With rewards-based crowdfunding,
contributions are exchanged for current or future
goods or services.
Kickstarter is the largest rewards-based
crowdfunding platform

12. Kickstarter Stats
Over $1B pledged
60k successfully funded projects
6mm unique backers
1.8mm repeat backers
14mm total pledges
However…
Most campaigns fail
Average raise is < $10k
Platforms provide zero support

13. Success Stories

14. Value Proposition for Entertainment
Get the WIN
Build and carry your audience
Generate tons of positive press
Retain creative control
Raise money
Successful campaigns:
Demonstrate consumer interest in your project
Mitigate risk for the real investors
Help you raise MORE MONEY

15. Tips for Successful Campaigns
Get 25% of target committed pre-launch
Identify 100 blogs to target for pitching
Offer compelling, visual rewards
Bigger network = greater credibility
Keep your audience engaged

16. There is no “free lunch”
Aggressive friends and family outreach
Facebook messaging is highly effective
If you’re asking for money, you’re doing it wrong
The marketing is as important as the money
Track your activity
The First 25%

17. Blog Outreach
Use the 80/20 rule to focus on best targets
Assign to a dedicated resource
Evaluate the “4 Rs”
 Relevance
 Readership
 Relationships
 Reach

18. Offer Compelling, Visual Rewards
Finished Product Rewards
Experiences
Giveaways and Keepsakes
“Crowdsourcing” and Participation
Price rewards low enough to have fair value,
but high enough to cover costs.
$25 rewards are the most common donations.

19. Bigger Network = Greater Credibility
PercentageofAdditionalFunding
PerTeamMember

20. Audience Engagement is Key
PercentageofFundingRaised
vs.OverallAverage
Higher Number of Updates Lead
to Greater Funding Success

21. Retargeting
Crowdfunding Agencies
“Owned & Operated” Campaigns
Industry Trends

22. Retargeting
Retargeting is a form of online advertising
that helps keep your brand in front of bounced
traffic after they leave your website.
Retargeting uses JavaScript code to anonymously
‘follow’ your audience all over the Web.
Retargeting helps you reach the 98% of users
who don’t convert on the first visit.

23. Retargeting - Integrated Marketing

24. Crowdfunding Agencies
FilmBreak's CrowdfundX service helps creators
to more effectively plan and execute
crowdfunding campaigns.
We partner with our clients by providing
campaign management, branding, graphic
design, PR and marketing.
Our clients include filmmakers, celebrities,
tech startups, for profits, and non-profits.

25. Sample Scope of Work
Beta + Launch Marketing Planning & Strategy
Crowdfunding Planning & Strategy
Crowdfunding Page Design & Development
Collateral Design
PR & Marketing
Backer Communications

26. Sample Team
Campaign Manager
Graphic Designer
HTML/CSS Developer
PR Expert
Blog Outreach Consultant
Social Media Marketing Consultant

27. Sample Graphics

28. Sample Press

29. Value Prop for “O&O” Campaigns
Creator has complete control
 Design and brand as desired
 Add plug-ins with ease
 Extend your campaign
Own your audience - and data
 Names and emails
 Facebook interests
 Keep your audience in one place
The catch:
You’re responsible for 100% of your traffic
Costs associated with a custom build

30. Crowdtilt API

31. The Future
The industry needs automation
An ecosystem of SaaS tools will emerge
Crowdfunding will become a prerequisite
Crowdfunding will become an enterprise play

33. The Future

36. Darren Marble
Co-founder & CEO, FilmBreak
dmarble@filmbreak.com
310.710.9920 (cell)
@darrenmarble
May 2nd, 2014