1. Assessing the Mobile-Readiness of Legacy
Content
Linda Morone

2. About the Speaker
• DCL’s core service is data conversion from any format to any format
• Additional services also include
– eBook production
– Composition
– QA
– Content Reuse Analysis
– Project set-up/management
– Consulting
– Transcription
– Translation
• Services can be bundled or sold al a carte
• Highly proficient with very complex projects
• Solid reputation within all industries
2

3. Does Your Organization Have a Mobile
Content Strategy in Place?
• If so… good for you!
• If not… what are you waiting for?
3

4. #1 Question to Ask Yourselves…
Are we ready to distribute our technical content in
any form… at any time… to anyone who needs it?
• Customers
• Technical support
• MRO
• Engineering
• Global departments
4

5. Survey Says…
Content is a valuable asset!
• Content comprises more than 50% of company value
• Spans all industries & sizes of companies
• 50% of converted content is product info & service manuals
• 83% need the converted content for customers
• 77% will use their content to support customer service
• Product manuals are the best eRead!
5

6. EPUB is Not a Mobile Strategy!
• It’s NOT about what is sexy & cool
• It’s ALL about flexibility & long-term value
The real world is full of options…
your content needs to support all that apply
6

7. The Business Drivers
7

8. Assessing Your Content’s Value…
8

9. Come Out of Your Silo!
• Ask your customers!
• Ask your internal departments!
• Ask the experts!
Your opinion counts but, after all, it IS your opinion.
9

10. How Informed is Your Management?
10

11. What is Standing in Your Way?
• Lack of resources
• Misguided perceptions
• Insufficient processes
• Limited funds
• Lack of tools
• Insufficient expertise
• Silos… people & otherwise
• Some of the above
• All of the above
11

12. Manage the Risks…
• Understand the value of your content
• Complexity of today’s content needs expert attention
• Lack of product information means lost revenue
opportunities
• Competing in a global market requires flexible content
• Trust the experts…don’t go it alone
You only get one chance to do it right!
12

13. Build a Plan for the Future…
• Understand the cost of doing business today
• Identify the inefficiencies that currently exist
• Create standards & best practices
• Make everyone a stakeholder
• Make change happen!
13

14. Product Content Supports Every Aspect of
a Business…
Mobility & Timeliness are Critical
• Invest in your strategy
• Keep tabs on buying influences
• Maintain your content
• Digitize!
14

15. New technologies bring new challenges…
Mobilize & survive!
15

16. Q&A
16

17. For More Information
Please Contact:
Linda Morone
Senior Vice President,
Sales & Marketing
LMorone@DCLab.com
718.307.5728
17