The collaboration between Chief Data Officers (CDOs) and Chief Marketing Officers (CMOs) is destined to become Lennon & McCartney of digital business. To transform organizations in a digital world, the CDO/CMO combination will power data-driven marketing, agile management, growth hacking, a culture of experimentation, and most importantly, the design and delivery of a new generation of customer experiences. At the heart of the partnership is the interplay between analytics and creativity. Marketing is moving beyond the talents of art and copy to incorporate talents of code and data in its vision and operations. The CDO can turbocharge those capabilities. Finally, we'll talk a bit about the evolution of organizational structure to enable this collaboration to achieve its fullest potential.

1. www.cdovision.com
Moderator: Tony Shaw
CEO, DATAVERSITY
Speaker: Scott Brinker
CTO
ION INTERACTIVE
#CDOVision

2. Turbocharging a New Generation
of Customer Experiences
by Scott Brinker
@chiefmartec

3. Co-founder & CTO
Software and services
for marketing apps.
Author & Editor
Blog on the entwining of
marketing & technology.

4. Technology
Marketing
Strategy
The Most Interesting
Intersection in the World

5. Marketing will be the largest producer and
consumer of data in the enterprise.

9. Everything digital is
controlled by software.

10. Software is
marketing’s
interface to
reality.

11. Analytics/attribution software
affects our perceptions.
Marketing automation software
affects our processes.
Social media listening software
affects our engagement.
Customer experience software
affects our touchpoints.
CRM software, by definition,
affects our relationships.

12. Marketer
Marketing
Software
Web
Services
Client
Software
Customer
Software is the middleman
in digital marketing.

14. Distance between communications and
customer experience has collapsed to a
click.

15. ZMOT: Winning the Zero Moment of Truth, Jim Lecinski

18. Data is both the fuel and the exhaust
of the marketing technology ecosystem.

19. Marketer
Marketing
Software
Web
Services
Client
Software
Customer
Data is both the fuel and the exhaust
of the marketing technology ecosystem.

20. Data is both the fuel and the exhaust
of the customer experience ecosystem.

22. The
King Solomon
approach to
dividing
marketing
technology.

23. Marketing Savvy
TechSavvy
Old School
Marketers
OldSchool
Engineers
New School:
Marketing Technologists
Creative Technologists
Growth Hackers
Chief Digital Officers
Data Scientists

24. CMO:
I’m ready to
take over our
IT spend!
CIO:
Why me?
By 2017 the CMO
will spend more on
IT than the CIO.
– Gartner

25. Cowboy
Laggard Prisoner
Technology Expertise
TechnologyAuthority

32. Chief
Marketing
Technologist
CMO
Prospects &
Customers
IT
Marketing
Teams
Agencies &
Vendors
enable and
educate
prioritize,
facilitate, and
maintain good
governance deliver and measure
technology-powered
experiences
advise and implement
technology-powered
strategiesevaluate and
integrate

33. Chief
Marketing
Technologist
CMO
Prospects &
Customers
IT
Marketing
Teams
Agencies &
Vendors
enable and
educate
prioritize,
facilitate, and
maintain good
governance deliver and measure
technology-powered
experiences
advise and implement
technology-powered
strategiesevaluate and
integrate
CDO

34. 81% of large organizations now have the
equivalent of a chief marketing technologist role.

37. 7 Meta-Trends of a New Brand of Marketing

38. Co-founder & CTO
ion interactive, inc.
http://ioninteractive.com
sbrinker@ioninteractive.com
Twitter: @chiefmartec
Author & Editor
Chief Marketing Technologist
http://chiefmartec.com
Thank you! Please
feel free to reach
out to me if I can
help in any way.