The document provides information on various brand mascots and characters used in advertising, including: - The KFC Colonel, known for his smiling face and red uniform, has been modified over time while maintaining brand recognition. - Ronald McDonald was created to attract children to McDonald's restaurants and increase sales by 30% after his introduction. - The Pillsbury Doughboy, imagined as a living dough boy popping out of a can, was given distinguishing features and became very popular, with 87% name recognition within three years.

1. Brand Management
Presentation
on
Elements of Brands
Prepared by :- THE BEATLES
1. Hard Dave

4.  The signature tune of Airtel is composed by Indian
musician A. R. Rahman
 The tune became hugely popular and is the world's most
downloaded mobile music with over 150 million downloads
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 Initially when this tune was being featured with normal ad,
there was no any resemblance with the product
 So later a new ad was made featuring A R Rahman himself
showing how he made this tune using airtel mobile telecom
service
 So this ad added special effect of Jingle on Airtel

6.  The Power of Unity
 Increase their sales by striking the cord of national
integration

 Making the consumer aware that product and company exist
and it is there to Generate spirit for nation
 This ad was passing the message :
An initiative towards good, towards India and Times of India
would help them

8.  On 13th June, 2010, following the Star Parivaar Awards, Star plus
introduced it’s new logo, a ruby and white colored star , with Star
Plus written under it.

 The voice said ,”Rishta Wahi Soch Nayi” , which means Same
Relationship, new thinking.
 When all the series of all Ekta Kapoor serial were stopped and all
new shows and films was need to be featured in Channel a
message needed to be passed
 Message was” same entertainment is being expected from the
channel with new flavor”

9. Ad
Characters

11.  The KFC Character is one of the world’s most popular and
instantly recognizable character
 The smiling colonel is probably the most memorable symbol
in the food industry

 . The rich dark red color adds to the warmth and lively
appearance of the overall design
 The KFC logo has been overhauled several times, with a
focus on simplicity and clarity. Its earliest version, featuring
Colonel visage, was introduced in 1952
 It effectively accommodates the visual shifts of the fast
food industry, while preserving the determining components
of Colonel’s face.

13.  Ronald McDonald is a clown character used as the primary
mascot of the McDonald's fast-food restaurant chain
 It was very successful, increasing sales by 30 percent fairly
quickly.

 As part of character, Ronald McDonald, that looked much different
than the famed clown seen today.
 This Ronald had a food tray for a hat and a paper cup for his nose,
but Smith says corporation executives were able to see the
possibilities for something even more iconic
 Ronald Mcdonald was friendly shown with children, so their
mainly focus was to attract children to fastfood restaurants which
provides free toys too

15.  Poppin' Fresh, more widely known as the Pillsbury
Doughboy, is an advertising icon and mascot of
the Pillsbury Company, appearing in many of their
commercials
 boy popping out of a
 Tanttila imagined a living dough
Pillsbury Crescent Rolls can.
 To distinguish the dough boy from the rolls, he gave it a
scarf, a chef's hat, two big blue eyes, a blush, and a soft,
warm chuckle when poked in the stomach
 the Doughboy became the face of all Pillsbury-brand
products thanks to his popularity. Within three years of his
debut, 87% of consumers recognized him by name!

16. Thank you
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