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Creating Community and Profit
A tale of two goals...

Monday, November 4, 2013
About Me
Social Media Director at Burgess
Advertising and Marketing
Husband
Father
Two Dogs
Two Cats
Two Chickens

Monday, November 4, 2013
My Approach
I have the crazy belief
that being nice,
helpful, honest, and
relatable, will result in
more of what your
customer wants - and
what you want.

Monday, November 4, 2013
Be Warned
This will not be your typical social
media presentation
I don’t believe in blowing your mind with
stats that fluctuate daily
I believe in helping you be more helpful growing your online community - and
growing your business.
Monday, November 4, 2013
But first a story

Monday, November 4, 2013
In the land of the free and the
home of the brave, things were
changing.

Monday, November 4, 2013
Global Financial Crisis was Looming
Monday, November 4, 2013
Homes were being lost
Monday, November 4, 2013
Hope seemed impossible to find
Monday, November 4, 2013
Trust was broken
Monday, November 4, 2013
Fingers were pointed.

Monday, November 4, 2013
Questions Were Asked

Could we ever
recover?
Who can we trust?
Does anyone care?

Monday, November 4, 2013
Where Does this Leave Us?

Items still need to be
sold in order for
everyone to make a
living.

Monday, November 4, 2013
But old tactics like
interruption marketing
high-pressure sales
mass marketing

Monday, November 4, 2013
Have Been Joined by Easily Trackable Methods

Social Media
Advertising
Online Communities
YouTube

Monday, November 4, 2013
The New World

Monday, November 4, 2013
A New Approach
With social media marketing you
must first earn the right to sell by
offering a mutually beneficial
relationship that helps, educates,
connects, and reveals.

Monday, November 4, 2013
Meet My Wife

Cream Puff is a chicken, not
my wife.

Yes, chickens take baths
Monday, November 4, 2013

How we met...
One Day I said, “Let’s Get Married”

Actually, not at all.

Monday, November 4, 2013
We Met

Monday, November 4, 2013
This Little Princess Needed a Sweater

Gizmo
Monday, November 4, 2013
The Rest Was History
7 Months later we
brought a fur child
into our world
2 month later a
marriage
3 months later a
Pomeranian
Meet Cherry

Monday, November 4, 2013
Of Course Our Dog Has a Facebook Page

Monday, November 4, 2013
The Pride Farm Would Not Exist if Erin Did Not Help Me
Find What I Needed at Her Shop.

Monday, November 4, 2013
Rule #1

Monday, November 4, 2013
How Can You be Helpful On Social Media?

Tips on Increasing
Credit
Mortgage Rate
Updates
New Home Advice
FAQ’s

Monday, November 4, 2013
Via e-marketer

Monday, November 4, 2013
Content is Everywhere

You just have to get
used to recognizing it.

Monday, November 4, 2013
Posts
An effective piece of
content for social
media is a very small
piece of a much larger
conversation.
A nugget from a
blog
A few lines from an
ebook.

Monday, November 4, 2013
Via e-marketer

Monday, November 4, 2013
Free Tools to Help
Hootsuite.com

Monday, November 4, 2013
Free Tools to Help
Bit.ly

Monday, November 4, 2013
Tools Within Facebook
Scheduler

Monday, November 4, 2013
Tools Within Facebook
Insights

Monday, November 4, 2013
Tools Within Facebook

Monday, November 4, 2013
Tools Within Facebook

Monday, November 4, 2013
Rule #2

Measure what matters - you
decide what matters.
More e-mail subscribers?
More “Likes”
More web traffic?

But, you cannot measure what you don’t have a goal
for.
Monday, November 4, 2013
Advice from the Experts

“People don’t remember the pitch, they remember
the experience.” Brian Halligan

Monday, November 4, 2013
Advice from the Experts

via: Hubspot.com

Monday, November 4, 2013
Advice from the Experts

Monday, November 4, 2013
Here’s the key

Post a mix of content that matches what your
company wants to accomplish other than just selling
more business.

Monday, November 4, 2013
First Establish a Relationship

Monday, November 4, 2013
How Many Times Should I...?

Monday, November 4, 2013
Rule #3

Have fun.

Monday, November 4, 2013
Keep in Touch

Twitter - @DavidApride
Cell - 415.7712
David@burgessadv.com

Monday, November 4, 2013

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