This presentation was given to the Maine Mortgage Dealers Association. Many slides do not have descriptions but if you would like to use them, feel free. When I used slides from other companies I labeled them. Some sources included Hubspot, eMarketer, and a few others.
The point of the presentation was to share with the crowd the need to build community and showcase your company personality through social media.
2. About Me
Social Media Director at Burgess
Advertising and Marketing
Husband
Father
Two Dogs
Two Cats
Two Chickens
Monday, November 4, 2013
3. My Approach
I have the crazy belief
that being nice,
helpful, honest, and
relatable, will result in
more of what your
customer wants - and
what you want.
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4. Be Warned
This will not be your typical social
media presentation
I don’t believe in blowing your mind with
stats that fluctuate daily
I believe in helping you be more helpful growing your online community - and
growing your business.
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17. A New Approach
With social media marketing you
must first earn the right to sell by
offering a mutually beneficial
relationship that helps, educates,
connects, and reveals.
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18. Meet My Wife
Cream Puff is a chicken, not
my wife.
Yes, chickens take baths
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How we met...
19. One Day I said, “Let’s Get Married”
Actually, not at all.
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22. The Rest Was History
7 Months later we
brought a fur child
into our world
2 month later a
marriage
3 months later a
Pomeranian
Meet Cherry
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23. Of Course Our Dog Has a Facebook Page
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24. The Pride Farm Would Not Exist if Erin Did Not Help Me
Find What I Needed at Her Shop.
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29. Posts
An effective piece of
content for social
media is a very small
piece of a much larger
conversation.
A nugget from a
blog
A few lines from an
ebook.
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37. Rule #2
Measure what matters - you
decide what matters.
More e-mail subscribers?
More “Likes”
More web traffic?
But, you cannot measure what you don’t have a goal
for.
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38. Advice from the Experts
“People don’t remember the pitch, they remember
the experience.” Brian Halligan
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39. Advice from the Experts
via: Hubspot.com
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41. Here’s the key
Post a mix of content that matches what your
company wants to accomplish other than just selling
more business.
Monday, November 4, 2013