Licensed Sports Merchandise Market in North America to 2013 @ http://www.researchmoz.us/licensed-sports-merchandise-market-focus-on-north-america-2013-edition-report.html The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth market trends, drivers and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players in the market.

1. Licensed Sports Merchandise Market: Focus on North America - 2013 Edition
Sports licensing forms a significant portion of overall licensed merchandise market in North America. Sports licensing covers licensing of logos, symbols, names
of varied sports organizations and team players. These items are owned by sports institutions which are known as licensors and they lease the rights to use their
property to licensees in return of royalty. The growth in retail sales of licensed sports merchandise in 2012 was on account of two of its sub segments namely
apparel and accessories.
The two largest major leagues, NFL and MLB together represented almost half of share in North American sports licensing market. Sales of collegiate
merchandise were driven by popularity of university/college level sport teams and also small & medium sized colleges entering into licensing. Preferred
distribution channels for licensed sports merchandise include discounters, specialty stores and department stores. E-commerce is also coming up as a distribution
channel for licensed products despite having a small share. BRIC nations (Brazil, Russia, India and China) are considered as a source of tremendous growth due
to rapid increase in disposable income and increase in discretionary spending.
Key issues of the market include consolidation of power among licensors, declining retail shelf space, high entry barriers and intense competition. Some of the
major retailers for licensed sports merchandise include G III Apparel Group Ltd, VF Imagewear, Knights Apparel Inc, Reebok and Nike.
The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth market trends,
drivers and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players
in the market.
table Of Content
1. Licensing Market - Introduction
2. Global Licensed Merchandise Market
2.1 Market Size
2.2 Geographical Segmentation
2.3 Product Wise Segmentation
3. The Us And Canada Licensed Merchandise Market
3.1 Retail Sales
3.2 Market Categorization
4. Licensed Sports Merchandise Market In North America
4.1 Retail Sales
4.2 Product Categorization
4.3 Share By Professional Sports Leagues
4.4 Supply Chain
4.5 Collegiate Sports Licensed Merchandise Market
4.6 Distribution Channels
5. Average Royalty Rates
6. Market Dynamics
6.1 Market Trends
6.1.1 Decline In Length Of Licensing Contract
6.1.2 Alternative Deal Structures
6.1.3 Proliferation Of Digital-origin Properties
6.2 Growth Drivers
6.2.1 Favorable Economic Growth
6.2.2 Opportunity In Bric Countries
6.2.3 Demand For Sporting Goods
6.3 Key Issues
6.3.1 Consolidation Of Retail Business
6.3.2 Counterfeiting/duplicate Products
6.3.3 High Entry Barriers
7. Competitive Landscape
8. Company Profiles
Licensed Sports Merchandise Market: Focus on North America - 2013 Edition

2. 8.1 G Iii Apparel Group Ltd
8.1.1 Business Description
8.1.2 Financial Overview
8.1.3 Business Strategies
expansion Through Acquisitions
add New Product Categories
8.2 Vf Corporation (imagewear Coalition)
8.2.1 Business Description
8.2.2 Financial Overview
8.2.3 Business Strategies
substantial Growth In Asia Pacific Region
channel Growth Through E-commerce
8.3 Knights Apparel Inc.
8.3.1 Business Overview
8.3.2 Business Strategies
expansion Through Licensing Agreements
8.4 Fanatics Inc.
8.4.1 Business Description
8.4.2 Business Strategies
building Relationship With Consumers
fanatics Affiliate Programme
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Licensed Sports Merchandise Market: Focus on North America - 2013 Edition