View Full Report: http://www.researchmoz.us/market-focus-trends-and-developments-in-the-prepared-meals-sector-in-japan-report.html This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Prepared Meals sector. This allows for the rapid identification of key growth opportunities across three Prepared Meals categories and their packaging.

1. Market Focus: Trends and Developments in the Prepared Meals Sector in Japan
Product Synopsis
This report provides a concise overview of the Prepared Meals market in Japan. After reading this report, you
will understand the size of the market, the economic, demographic, and behavioral trends that will drive its
evolution and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Japanese Prepared Meals sector allows new
entrants and established players to gain rapid and comprehensive insight into the current state of the market
and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
The sheer number of Japan's older consumers, over 30 million people aged 65 and above, simply can't be
ignored. Meanwhile, the increasing number of single-person households, often elderly consumers seeking
easy-to-cook meals, has created demand for smaller Prepared Meal packages, or those that can be resealed in
order to reduce food waste.
What are the key drivers behind recent market changes?
Japan's aging population means marketers face a challenge meeting the nutritional needs and consumption
habits of older consumers. Consumers above the age of 65 accounted for 24% of the population in 2012, while
children aged 14 and under made up only 13% of the population. Consumer Packaged Goods Companies are
increasingly tapping into the lucrative grey market with a range of products targeting the elderly population.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese
Prepared Meals sector. This allows for the rapid identification of key growth opportunities across three
Prepared Meals categories and their packaging.
Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the
Prepared Meals sector in Japan.
Key growth categories are highlighted by analyzing the market dynamics of three Prepared Meals categories:
Meal Kits, Pizza and Ready Meals.
Market shares are provided for the leading brands across the Meal Kits, Pizza and Ready Meals categories.
An overview of packaging trends in the Japanese Prepared Meals sector is provided, including primary
packaging material and type, packaging closures, and outer packaging.
Market Focus: Trends and Developments in the Prepared Meals Sector in Japan

2. Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Prepared
Meals sector.
Key Market Issues
Hypermarkets and Supermarkets dominate the distribution of both Food overall and Prepared Meals in
particular in Japan, accounting for two-thirds of each market by value. However Convenience Stores have a
slightly higher share of the Prepared Meals market than they do of the overall Food market. This is driven by
the popularity of Bento boxes.
Though Japanese consumers enjoy traditional food, their busy lives and the increasing number of single
person households has contributed to demand for quick and easy meals that are purchased either at retail
outlets or eaten at fast food chains offering traditional or western fast food.
Ready Meals, already the most valuable category in Japan's Prepared Meals sector, will record the fastest
growth rates. This will be driven by rapid growth in the consumption of Chilled Ready Meals, while the
already substantial Frozen Ready Meals segment will also record strong growth.
Japanese consumers often seek out Prepared Meals as an indulgent treat for themselves, and the consumption
of products made using the best quality ingredients or production processes is a key way to do this. This
means Prepared Meals in Japan can't just be a quick and convenient alternative to cooking; Prepared Meals
really have to look and taste as good as they appear on pack.
Key Highlights
Japan's aging population means marketers face a challenge meeting the nutritional needs and consumption
habits of older consumers, while at the same time innovating to create products which appeal to younger
consumers, who are increasingly oriented to western food habits and lifestyles.
Private Label penetration in Ready Meals, which accounted for over three-quarters of the Prepared Meals
sector in Japan by value in 2012, is very low, and lower even than in countries such as China and Honk Kong.
This shows that Private Label Ready Meals remain primarily a cheap alternative to branded goods. In order to
change these perceptions retailers need to develop more distinctive, premium ranges of Ready Meals,
especially given the indulgence factor Japanese consumers attach to these products.
The Japanese government has enacted legislation requiring health tests for all employees over the age of 40,
with a special focus on dietary-related diseases such as diabetes and heart health. Increased awareness through
testing means consumers will be keeping a close eye on their salt, fat and sugar intakes, and may alter their
consumption behavior with the aim of getting healthier.
Packaging demand in Japan's Prepared Meals sector will continue to be shaped by consumer demand for more
convenient, cheaper pack types. The dominance of the Ready Meals category, which accounts for over
three-quarters of the sector by value and enjoys the fastest growth rates, means that Rigid Plastic Trays will
Market Focus: Trends and Developments in the Prepared Meals Sector in Japan

3. continue to dominate packaging demand between 2012 and 2017.
Country Context
- A Declining Birth Rate And An Aging Population Are Creating New Dynamics In The Consumer Goods
Market In Japan
- Hypermarkets And Supermarkets Account For The Majority Of Food And Grocery Sales
- Hypermarkets And Supermarkets Dominate The Distribution Of Prepared Meals
- Busy Lives And The Increasing Number Of Single Person Households Is Driving Changes In Japanese
Eating Habits
sector Analysis
- Japanese Consumers Consider Prepared Meals To Be An Indulgence, Yet Continued Economic Weakness
Makes Value Paramount
- Aging Consumers Want Fresh And Healthy Prepared Meals
- Ready Meals Are Driving Growth In The Japanese Prepared Meals Market
- The Value Of The Prepared Meals Market Has Continued To Grow, Even As The Yen Appreciated Against
The Dollar
- Solid Growth In The Value Of Prepared Meals Markets Is Forecast After A Volatile 2007-2012
brands And Private Labels
- Private Label Ready Meals In Japan Are Unsophisticated, Cheap Alternatives To Branded Meals
- Key Brands By Category.
packaging Insight
- The Dynamics Of The Ready Meals Category Drives Overall Packaging Demand In The Prepared Meals
Sector
- Rigid Plastic Trays Will Continue To Be The Most In-demand Pack Format Through Till 2017
future Outlook- Four Key Trends In Japan's Prepared Meals Sector
- Japan's Aging Population Will Drive New Product Formulation
- Indulgence Is Key To Growing The Pizza Category, But Will Also Limit It
- The T
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Market Focus: Trends and Developments in the Prepared Meals Sector in Japan

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Market Focus: Trends and Developments in the Prepared Meals Sector in Japan