2. ThisisHORME
[omIlfloicEdoe...
...an interactive pilot fantasy with
the power to knock your halo in the dust
and make you one of the biggest,
baddestflyboysthe heavens
have seen.
Sleek as a teardrop and designed
with strength and quality, HORNET-1
delivers thrill after thrill of supersonic
entertainment
SETTLf BACK into HORNET-1 's cockpit
and crank down your flight harness.
Verify your instruments, adjust your
headset check your throttle...but don't
get too comfortable: once the canopy
closes, you'll find yourself face to face
with deadly bogeys who'd be just as
happy to blow you away.
YOUR SQUADRON COMMANDER haS
cleared you for take-off. Take a
deep breath and putthe throttle to
the firewall. Wipe the sweat off
your palms.
Then launch.
LEVELOFandgofeetdryasyouhug
the ground to avoid detection. You're
lined up just right with your first ground
target, a command and control facility.
You relax a little and think, "Maybe this
will be a milk run"-after all, the F/A-18
you're flying is one of the fiercest
fighters in the skies.
SELECTYOURWEAPON, a Sidewinder
missile. Your heads-up display
indicates you're locking on target
Suddenly your view is obstructed by
smoke from anti-aircraft fire exploding in
your path! In your headset the voice of
your Squadron Commander is tense as
he instructs you to take immediate
evasive action.
YOUNOSEDOWNandbreakrightjotted
against your seat by G-forces. There's
no time to escape-enemy flak pierces
your fuel tank! Losing altitude, you
search frantically for a place to land.
There'sa runway to the west but you
may not make it You begin to glide,
concentrating hard to keep your wings
level. The terrain below, pastoral farm
land from 20,000 feet now rushes up as
a rugged tfireat Lower your landing
gear and lock. You say a prayer as you
struggle to keep HORNET-1 steady. Wrth
a thud you hit the dirt and slow
to a stop.
YOURCANOPYOPENSandyou
welcome the cool air rushing in.
You smile and make a quiet pact
with yourself to even the score
on your next mission.
THISISilHGICEDGE...
AN INNOVATIVE COMPANY THAT HAS
HARNESSED THE HOTTEST TECHNOLOGIES
TO BUILD A FLAT-OUT FANTASTIC PRODUCT.
THE MAGIC EDGE~ FUGHT SIMULATOR IS A
MACH & ROLi COMBINATION OF MOTION,
SOUND AND REAL-TIME INTERACTMTV
THAT IS UNSURPASSED IN EXCTTEMENT
AND QUALTTV. EVERYONE IS TALKING ABOUT
MAGIC EDGE-CALL US TODAY AND SEE WHY.

4. MAGIC EDGE, INC.
257 Castro St, Suite 219
Mountain View, CA 94041
415-965-8819 Phone
415-965-2703 FAX
Copyright 1993 Magic Edge. inc. All Rights Reserved.
Screen images courtesy ol Computer Explorations, Inc.
Photography: Mark Leet Photography with special
attention Irom Jeannine Black Cclde.
Design: Rotiinson Lew Design, Palo Alto.
Specifications subject to change without notice.

5. MHGIC EDGE INC
LIGHTVEHHGHHEflD
The Magic Edge Capsule'" is a fully interactive, full motion, flight simulator unique in its quality and design.
mum HDTION
The motion platform provides realistic, fluent motion entirely unlike the bumps and jolts felt in other simulators.
SyPEHGHLDCIICGRHPHICS
Real-time and interactive, the game permits pilots to navigate and control their own individual adventures.
SUPERSONIC3-DSOUND
High fidelity surround sound boosts the impact of the experience.
A 4-channel system plus sub-woofers combine for heart-pounding sound.
UNIVERSRLNETHDRRING
Allows up to six pilots to compete against one another or fly as teams in the same world.
SPRCERGEDESIGN
Open architecture takes advantage of the best new technologies in hardware, software and artware.
Qoherrequirehents7.5 HP hydraulic power unit each
20 amps at 220 volts, 3 phase
" Graphics computer (per six capsules);
30 amps at 110 volts, single phase
' Graphics projector, sound generation system,
motion control computer, lights and controls
(per capsule): 20 amps at 110 volts
0RFETVFEATURESEmergency release in capsule
Exterior proximity sensors
4-point safety harness
Emergency stop button
Smooth, contoured and padded inner
s u r f a c e s
BOhPUTERSPECIFICATIONSSilicon Graphics Inc.
Onyx RealityEngine2
Including:
64 MB ECC Add-on memory
2 GB SCSI system disk
Brpsuleconstruction39" wide X 26" high screen
Steel inner support structure
7.75" Timken roller bearings on roll axis
4 channel surround sound
AW S c e r t i fi e d w e l d s
Joystick and Throttle
Vinyl seat
Fiberglass shell
All steel construction motion base
All rotation joints-
high tensile spherical bearings
BIXUNITCONFIGURATIONFor typical layout of six capsules
Ceiling height of 13'(4.0m) recommended
1,800 square feet, (298 square meters)
BrpsuleovNRhics32 inches vertical motion
Roll: +/- 60 degrees
Nose up pitch: 45 degrees
Nose down pitch: 25 degrees
BrpsuleoinensionsWeight 4,000 lbs.
7 ' 8 . 5 " w x 1 5 ' 6 " l x 7 . 0 ' h
2.3m w X 4.7m I x 2.2m h
(7.0'h in resting position)
-COPVHIGHI 199! HIIGIC (06E IIC IILLfllGHIS GESEflVED HU GEGLIIV ENGINES GRE TRflOEHRRHS OF SILICON GIOPHICS INC. SPECIFICOIIIIIS SUBJECT 10 CHANGE HITKOUT NOTICE.

6. NflGIC EDGE INC
NfiCH fr ROLL WITH HU OHN HRGIC EDGE'" ENIERTfllNMENT CENIER...
ERGILYCONFIGOREOFORIKEHEPRRRORSIRNORLOKEINSIRLLRIIONG
THEPRE-SHQH
Squadron commanders take guests through a realistic, edge-of-the-seat briefing on missions
ranging from low level strikes and air-to-air combat to rescue missions and air races.
THEFLIGHT
Guests are led through a highly themed environment to the hangar deck where they board their
capsules for the ride of their lives...banked curves, rolls, 45 degrees of pitch...3-D sound and the excited
radio calls of their fellow pilots create a virtual experience unsurpassed in excitement!
THEDEBRIEF
Exhilarated guests arrive in the post-show area. What did they do right? Where do they need work?
What flight tricks can they learn to give them the edge next time?
Anxious to work on new skills, guests may practice maneuvers in non-motion simulator bays.
OFFICEH'S CLOB'"
Guests can kick back and revel in their triumphs as they sip on a cold one and watch
the current action presented on big screens.
MAGIC EDGE ENTEflTfllNMElITCENTED LflVODI
8,000-10,000 square feet (1,322 square meters) per Magic Edge standard layout of 12 Capsules.
CBECMIIDESH
LOCHEil HODHS
BHIEFIKG HUEH
COIITROLTDKEII
S DEBHIEFING RflER
DFFICEB'S CLUB BHD CBFE
HERCHBIIOISERIiEn
" MRGIC EDGE IHCOnPOHfllED 2S7 CflSIRO STREEr. SDIIE 2IS HQDITRII YIEH. Cil 9 4 0 4 1 • TEl 415.9 69.0 919 FRM 1 9.9 8 9.2 7 0 3
"GOPYOIGHI1993MAGICEDGEIDC.9URIGRIGRESERYEDUURERL1IYEIIGI1IE2ARETRRDEMHRHSDF9IL1C0HGRRPHIC9.IRC.SPEC1F1CRFI0NS9DRJEC1IDCHRKGEHIFHODTN0F1CE.

7. Magic Edge Flight
A m u s e m e n t C e n t e r
Mountain View, California

8. Magic Edge Flight
A m u s e m e n t C e n t e r
Mountain View, California

9. §an4Frann5co<£|)roniclc FRIDAY, JUNE 2,1995
Virtual Reality Becomes
Sure-Fire Hit in Mtn. View
Employees work off stress in mock dogfights
B y B e i i a m i n P i m e n t e l
C h r o n i c l e P e n i n s u l a B u r e a u
On ordinary days, Steve Tate is just
another grim-faced Silicon Valley engi
neer, concerned mainly with flow charts
and corporate reports. But once he en
ters the darkened hallways of Magic
Edge in Mountain View, be assumes a
different identity — a fighter pilot,
dashing and daring, engaging enemy
aircraft in do-or-die dogfights.
Tate indulges in this fantasy as one of
the regulars at the flight simulation
amusement center, which has become
one of the Peninsula's major attractions.
"It's the video game for us big kids,"
quipped Tate, 38, who wore a white shirt
and tie as he practiced his maneuvers on
a ground station training deck.
Since it opened in August, Magic
Edge, which is operated by the Namco
Cybcrtainment, has attracted more than
40,000 members, including corporate
types who go to the center to unwind
and feel the simulated thrill of high
speed flight.
"It's a very intense experience," said
Leslie Lodestro, Magic Edge's director
of marketing. "It's an adrenalin rush."
Magic Edge is open seven days a
week, as late as 1 a.m. Fridays and Satur
days. Wannabe fighter pilots pay a $2
membership fee and $7.50 to $19.75 per
flight, depending on when and how long
they play.
The building was designed to look —
and feel — like an aircraft carrier,
named the U.S.S. Marauder. The walls
and walkways are gray, and the temper
ature is constantly cool. Blue and red
lights flash in some cabins, and men and
women in flight suits and with headsets
are always walking briskly along dimly
l i t c o r r i d o r s .
"The center is designed to get you
deep into the experience," Lodestro
s a i d .
The experience begins with tactical
orientation, in which players learn the
b a s i c s f r o m a fi v e - m i n u t e v i d e o a n d
their "squadron leader." They're told
about their aircraft, the X-21 Hornet
Plane, a futuristic version of the F-18.
Fliers then proceed to the ready
room for a briefing on their mission.
They learn how to distinguish between
enemy and friendly aircraft, what weap
ons to use for ground or air targets and
how to attack.

10. MAGIC: Virtual Reality
Now a Sure-Fire Hit
PHOTOORAfHS BYPETeit DA SliYA/THS CHBONICIE
Bob Quinn (above) of Sun Microsystems played pilot on a Mogic Edge flight
simulator, while in the briefing room (top left), squadron leader Tami Weekly
discussed flight tactics with Quinn's colleagues on their company outing
"Just keep firing until you see the
target explode," said the squadron lead
er, code-named Ride, who spoke with ur
gency. "Remember, you are far outnum
bered, but you have a superior aircraft."
After the briefing, the fliers are
ready to hit the sky.
They proceed to the launch bay,
where they enter 12 full-motion gray,
blue and purple capsules and put on
headsets to communicate with their
squadron leader and each other.
Once they take off, a squadron lead-
MAGIC: Page P4 Col. 4
From Page PI
er directs the mission from the
Combat Information Center. But
once the fight begins, the fliers are
o n t h e i r o w n .
The capsules are full-motion
devices, turning any which way
the flier directs a Joystick, giving
the pilot some sense of flight. The
center discourages pregnant wom-
- en and people who are intoxicated
o r h a v e h e a r t c o n d i t i o n s f r o m
playing. Squadron leaders also use
a small TV monitor to check the
facial expressions of individual pi
l o t s .
Lodestro said that of about 160,-
000 flights, only six people have
gotten sick. One had the flu, and
another had been drinking.
But the majority of fliers, she
said, simply have fun, shooting
down planes and blasting ground
targets. Those who really get into
it can even start shooting down
t h e i r c o m r a d e s .
"She Devil, keep that nose
downl" one squad leader orders.
"Fire, Matador, fire!," he com
mands another fighter. "You got
it. Matador! Nice shot!'
The flight is 12 to 20 minutes
long — but the adrenalin rushes
lasts longer.
" I t w a s a b l a s t , " s a i d M a c
McClung, a 44-year-old field servic
es manager for Hewlett-Packard.
"The high point was shooting
s o m e o n e e l s e . "
McClung was part of a group of
Hewlett-Packard employees on a
special corporate event package.
Dan Muse, a 31-year-old engineer,
said they orga^zed the trip to
"give people a chance to relieve
t e n s i o n . "
Lodestro said some companies
spend as much as $10,000 to have
their employees come to Magic
Edge. "It's a real natural team-
building thing," she said. "(But) if
it's a bunch of salesmen, they Just
want go in and kill each other." .

11. " I
• Son Jo*o Mwfcury himtn ■ WodnoorfRy, S«p(nmt>«f 21, 190<
Above, Robin Jones and other flighl-'suited
employees schedule flights in the lobby of Magic
Edge, entering "top-secret" code names chosen
by customers. At right, Mark Delia Maggiora sits
strapped Into a motion simulator, ready for a
fantasy flight, as general Manager Clay Lingo
stands by The 12,0(X)-square-foot Magic Edge
center opened last month in Mountain View. It's the
latest in "location-based entertainment" centers,
the computer industry's buzz phrase for
high-technology playgrounds.
n Y C H I S TA I . C U O K a i A n N
S]H<rliil til (lie Mcn iiry Ncwr
Once strapped in, tliere's no turn
ing back.
Ail a wannabe fighter pilot can do
is grab the throttle, push it forward
and prepare for battle. The sweat
begins to trickle, and the heart's
thump starts to quicken. A lump in
the stomach grows exponentially a.s
the pilot awaits take-off.
From tle moment a person steps
through tle stecl-girdered lobby at
Magic Edge Center in Mountain
View, which boasLs an "unforgetta
ble visceral experience" in flight .sim
ulation, the emphasis is on fantasy.
Indeed, as customers fill out appli
cations for the .$2 lifetime member
ship at the front desk, thundering
engines of fighter jets blast over
head. Flight-suit clad employees re
fer to pilots by the "top-secret" nick
names of their choice: Blackjack,
Grease, Red Dog . . .
The flight commander is a military
man on video by the name of Max
Power. He briefs all "pilots," tolling
them they'll be flying the X-21 Hor
net, a fully-loaded, supersonic dream
machine that can fly through the eye
of a needle, pull 8-G maneuvers
without breaking a sweat and fly
from here to Hawaii in a heartbeat.
AM pilots have the choice to wear
w'hat. they have on or a real flight
s u i t .
"We want to completely immerse
you into a different world," co-
fouhder Mike Chan said. "This Is an
environment where they leave the
real world behind and have a fanta.s-
tic flight. It's not just a ride."
The 12,000-square-root Magic
Edge center opened last month in a
nondescript office building in an in
dustrial park full of similar buildings
near the Shoreline Amphitheatre
north of Highway 101. It's the latest
i n " l o c a t i o n - b a s e d e n t e r t a i n m e n t "
centers, the computer industry's
buzz phrase for high-tech play
grounds.
Japan-based NAMCO, creator of
the popular video game Pac Man,
bought the first franchise from Mag
ic Edge and funded this modernistic
haven geared toward adult aerobat
ics enthusiasts. Paradigm Simulation
Inc. of Sunnyvale, producers of mili
tary flight simulation software, de
veloped the game, which NAMCO
t h i s s u m m e r i n s t a l l e d a t a s i m i l a r
center in a Japanese amusement
park.
Once pilots make their way to tlic
flight deck, each is strapped Into an
enclosed, one-pilot pod, complete
with a large color monitor, joy.stick
a n d f a u x - i n s t r u m e n t c o n s o l e . T h r e e
types of weapons are Issued, includ-
See MAGIC, Page 19

12. i I I > ■ ( » ' > ) )
Simulator iueis flights of iaiitasy at liigh-tecli playgrouiia
■ M A G I C
from Page 13
ing radar-guided missiles and la
s e r c a n n o n s .
After take-off, pilots fly up to
40,000 feet above a rc.iHstic
graphic world of canyons, oceans
and eerie rock formations.
On board, each pilot gets a
headset, to keep close contact
with a flight captain at a control
panel and fellow airborne hot
shots. And before they know it,
the words "game over" will ap
pear on the screen, and It's time
to get back to reality.
Flight adventures come compli
ments of a powerful operating
hub, the Onyx Reality Engine, a
5-foot-tall, half-million dollar
black box from neighboring Sili
con Graphics that keeps the flight
fantasy rolling seven days a
week. The machine allows up to
six pilots to fly simultaneous mis
sions, spot each other on their
screens, even shoot one another
down for extra points.
Within the center Is an 8()-seat
dining room and bar, complete
with a viewing deck for guests.
Visitors can buy an array of logo-
ridden clothing, aircraft posters
and flight paraphernalia.
At noon, the lobby is filled with
lunching would-be pilots, mostly
male and including frequent visi
tors from the Silicon Valley com
puter circuit, hungry for that re
alistic flight experience and will
ing to dole out $12.76 for the
e i g h t - m i n u t e v i d e o g a m e
"flights."
Since the center's Aug. 27 open
ing, several aeronauts have re
peatedly returned to compete for
a spot on the "grccnie" chalk
board, where the highest-scoring
competitors vie for the top sjmt.
So far, "Akula" has racked up
more than 650,000 points, com
pared with a typical 50,000 poiiit
For self-proclaimed computer
'junkie Steve Novikoff of San' Jose, the game has evolved into
an afternoon addiction. He has
already comj)lcLcd more than 15
advanced-level missions and pur
chased a Magic ICdge T-shirt.
"I'm here every other day,"
said Novikoff, an Intel Corp. pro
grammer, wlio is third place on
the grcenie. "I love to fly. If it
wasn't for my glasses, I'd be in,
the Navy right now."
He objects to the game's policy
of awarding extra points for
tricky maneuvers, such as dip
ping your craft through a tunnel
or swooping beneath a bridge,
since top-scoring pilots limit
themselves to fancy flying.
"This (game) needs to go on a
pod-kill return," he said. "You
can get a million points flying
through a tunnel, but that's no
f u n . "
Like anytliing else, however,
the game has its potential for the
doldrums. "I'm getting burned
out," Novikoff said. "I've been all
over the data base already. I go in
• for the combat edge now."
In the orientation room, Mike Gilbert gels Power" lells him he'll be flying a fully
a briefing for his first flight by watching a loaded, supersonic dream machine thai
video in which flight commander "Max can fly through the eye of a needle.

13. PRESS RELEASE MAGia V PRESS RELEASE MAGM > PRESS REEL
F O R L M M E D I AT E R E L E A S E
F o r m o r e i n f o r m a t i o n c a l l :
L e s l i e L o d e s t r o : 4 1 5 - 2 5 4 - 5 5 5 0
MAGIC EDGE CELEBRATES FIRST MONTH; 7000 MEMBERS
Mountain View, California, October 1, 1994— Magic Edge, Inc. today announced a
blockbuster first month of operations with over 15,000 missions flown and a membership
roster boasting over 7,000 pilots. The new 12,000 square foot facility located at 1625
Shoreline Blvd. in Mt. View incorporates a dazzling combination of special effects, thrills
and cutting edge cuisine. The attraction was designed from the ground up by Magic Edge,
Inc. and the project was funded by billion dollar game maker NAMCO. NAMCO owns the U.S.
site along with an additional Magic Edge installation in Tokyo, Japan which opened July 16,
1994.
"In researching some of the world's top entertainment venues and theme parks we have
developed a format which captures a spirit and excitement that really surprises and
captivates people" enthuses Don Morris, president and founder of Magic Edge.
The Magic Edge experience begins the moment guests walk across the diamond plate steel
floor to the check-in counter where they are issued their flight suits. An orientation
delivered via laser disc in a highly themed briefing room is followed by a question and
answer period with a Magic Edge squadron leader. Guests are fully briefed on the
capabilities of the X-21 Hornet™, a 21st century super-cruise, multi-role strike fighter
aircraft. As guests step through the steel girder and column portals to the hangar deck
their senses are overwhelmed by a multitude of lighting and sound effects including 8,000
watts of 3-D Doppler effects. They actually feel the thunder of fighter jets passing
overhead. Twelve full motion X-21 aircraft hover in the fog. Guests ascend the gleaming
metal steps to their aircraft and strap into the fully equipped cockpit. Networked together
and under the command of their squadron leader, they embark on an interactive sortie
complete with barrel rolls, where they duke it out in the air with each other and explore
hundreds of miles of beautiful landscape chock full of challenges. After the flight they
debrief with their squadron leader who guides them through their triumphs and tragedies
with an instant replay video.
— m o r e —

14. Page 2, Magic Edge
Their missions may be complete but their Magic Edge experience is not. Guests may refuel
in the Officer's Club™, a high-tech, futuristic restaurant and bar. They can trade tales of
adventure over one of the many unique micro-brews offered or Splash Down™ with a
personal wine tasting by the glass. They will enjoy vicarious thrills as they watch the live
action of current missions on giant color screens. The Officer's Club menu offers such
culinary delights as Spicy Mandarin Duck Salad or Rosemary Cornish Game Hen.
On the way out guests may browse through a complete line of custom merchandise in the
Magic Edge Base Exchange™ store. Magic Edge has signed an exclusive merchandising
agreement with Sony Signatures, a Division of Sony to develop a high-end line of goods
under the Magic Edge label. The products include a stylish line of clothing adorned with
the company's trademark logos, unique glassware products and collectors items. Many of
the products have been further designed to complement the current aviation theme
planned for the first Magic Edge Centers.
The opening of Magic Edge marks huge technological advancements for the entertainment
industry. Taking virtual reality to the next level. Magic Edge is making use of the Silicon
Graphics Onyx Reality Engine™. A four processor rack with multi-channel option boards
network 18 different capsules, allowing six capsules at a time to interact with one another.
The Onyx machine also delivers the ultra-realistic graphical images the players interact
with inside the cockpit. Paradigm Simulation Inc., a leading developer of real-time tools
and gaming software, developed the game for Magic Edge. The game is based upon
Paradigm's Vega™ product and is a major breakthrough in networked gaming, guaranteed
to challenge the most discriminating video addicts. These landmark technologies, the
immersive, full-motion flight simulator together with the detailed theming and special
effects of the environment promise to set the standard for out-of-home entertainment in
the Bay Area and beyond.
Founded in May of 1990 Magic Edge is privately held company with headquarters in Mt.
View, California. For more information about Magic Edge please call 415-254-5500.
# # #