Talk at the International Fundraising Conference about the coming problems for fundraising direct mail

1. The Death of Direct Mail David Dixon Director, The Phone Room

2. The Death of Telephone Fundraising David Dixon Director, The Phone Room

3. The Death of Direct Marketing David Dixon Director, The Phone Room

4. The Death of Direct Mail David Dixon Director, The Phone Room

5. Vote Now! – Mail Volumes in Next 10 years

6. Vote Now! – Mail Response Rates in Next 10 years

7. Worst Case Scenario! Volume Response Rates

9. Dorothy Donor

12. The Adoption cycle

14. The Race to the Bottom ROI Volume Break even

16. Direct Mail Under Attack Direct Mail New Media New generation Marginal response rates

17. Malcolm Gladwell The Tipping Point

19. The Tipping Point in Mail Profitability ROI Volume Break even 1) Small fall in response rates 2) Makes all this volume uneconomic

21. Telephone still to reach middle-age Telephone New Media integration All generations Response rates still high

26. Seth Godin Permission Marketing

30. Charles Handy Murphy’s Bar

33. Contact David Dixon [email_address] www.phoneroom.co.uk