The document discusses social media and its importance for non-profits. It defines social media as people sharing content online, like opinions and experiences, which functions like word-of-mouth marketing. It notes the massive growth of social media and internet users. For non-profits, social media can help with goals like increasing awareness, website traffic, and exposure to donors. It supports branding and can drive more traffic and potential donors when used effectively.

1. Understanding Social Media National Safe Place Webinar Series April 15, 2009

17. Participate Meaningfully >> Credibility >> Influence What Do I Do Now?

18. David Finch Social Media Manager Doe-Anderson Louisville, KY Twitter: @davidfinch www.davidsfinch.com www.smclouisville.org www.socialmediaexplorer.com Let’s Connect