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Building Lead Generation Channels Professional Networkingat Bethany Lutheran Church www.bethany-denver2.org/1g-network
Key Messages Know Your Target Audience Create Relationships & Build Trust Go To Where Your Audience Already Is Assign Goals, Measure, & Test
Gather Intelligence Define your current customer  base and model your target audience from your existing customer profile. What type of person/company buys your products? What customer segments are your most-frequent & most profitable? Assess target audience demographics & psychographics Age, Education Level, Home Value, Family Position, Gender, Interests What challenges/opportunities do they have? Ask your sales force for input! How does you audience consume their information?
Crafting Your Message Evaluate how your existing customers came to be your customers Develop your elevator pitch using the key benefits of your product/service Personalize your message to your various customer segments and their sales cycle stage Your objective...   Create Relationships and Build Trust Problem to Solution story-telling Share valuable information Include an offer and a clear/direct call to action!
Choose The Most Appropriate Marketing Channels Use the channels that your audience already uses   Traditional Media ,[object Object]
 Outdoor Advertising (i.e.; Billboards, Bus Boards)
 Direct Mail
 Public Relations (News & Interest Publications)
 Telemarketing – Outbound call campaign
 Radio Online ,[object Object]

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Building Lead Generation Channels

  • 1. Building Lead Generation Channels Professional Networkingat Bethany Lutheran Church www.bethany-denver2.org/1g-network
  • 2. Key Messages Know Your Target Audience Create Relationships & Build Trust Go To Where Your Audience Already Is Assign Goals, Measure, & Test
  • 3. Gather Intelligence Define your current customer base and model your target audience from your existing customer profile. What type of person/company buys your products? What customer segments are your most-frequent & most profitable? Assess target audience demographics & psychographics Age, Education Level, Home Value, Family Position, Gender, Interests What challenges/opportunities do they have? Ask your sales force for input! How does you audience consume their information?
  • 4. Crafting Your Message Evaluate how your existing customers came to be your customers Develop your elevator pitch using the key benefits of your product/service Personalize your message to your various customer segments and their sales cycle stage Your objective... Create Relationships and Build Trust Problem to Solution story-telling Share valuable information Include an offer and a clear/direct call to action!
  • 5.
  • 6. Outdoor Advertising (i.e.; Billboards, Bus Boards)
  • 8. Public Relations (News & Interest Publications)
  • 9. Telemarketing – Outbound call campaign
  • 10.
  • 11. Public Relations (News & Interest Websites)
  • 12. Links on Partner Websites
  • 13. Email Marketing – eNewsletters / eBlasts
  • 14.
  • 15.
  • 16. Professional and Social Networks
  • 18.
  • 19.
  • 20. Participate! Provide & Gain Information
  • 21. Qualify leads by asking questions
  • 22.
  • 23.
  • 24.
  • 25. Assign Goals, Measure, & Test 4. 3. 2. 1.
  • 26. Assigning Resources Follow up with every qualified lead Active participation within each lead generation channel Assign budgets/personnel If resources are limited, prioritize channels and focus on the best performing channels Don’t get spread so thin that you’re not able to actively participate within each channel
  • 27. Thank you!I hope you learned something new that you can test the second half of this year. David Roth720-226-6944droth61@hotmail.com Stay tuned for future networking event topics! Professional Networkingat Bethany Lutheran Church www.bethany-denver2.org/1g-network