Eurozine Feb. 2 2010

•

0 recomendaciones•527 vistas

David Karlsson

Educación Tecnología Noticias y política

Nätverkstan
Project: Long Tail
Digital

Eurozine
Wien • Febr 2 • 2010

www.natverkstan.net

Nätverkstan

• Founded 1996

• Owned by 30 cultural journals

• Education, technical and business
support, projects

• 15 emloyees

• Mixed economy

Source: The Economist, Jan. 30th–Feb. 5th 2010.

Iphone
www Apps

Internet

Fig 1. Different interfaces to Internet

Goals

1. To help small publishers take
advantage of the effects of the
"Long Tail"

2. To simplify distribution and
sale of texts for small publishers

Simplify distribution

• Physical / Digital

• Books / Journals

• Free / Payment

A complex eco-system

5 levels

Content

Format

A complex eco-system

5 levels

Content

Format

Application

A complex eco-system

5 levels

Content

Format

Application

Platform

A complex eco-system

5 levels

Content

Format

Application

Platform

Businessmodell

A complex eco-system

5 levels

Content Text
Format

Application

Platform

Businessmodell

A complex eco-system

5 levels

Content Text
Format EPUB, PDF...
Application

Platform

Businessmodell

A complex eco-system

5 levels

Content Text
Format EPUB, PDF...
Application iBook Reader...
Platform

Businessmodell

A complex eco-system

5 levels

Content Text
Format EPUB, PDF...
Application iBook Reader...
Platform Iphone, Ipad...
Businessmodell

A complex eco-system

5 levels

Content Text
Format EPUB, PDF...
Application iBook Reader...
Platform Iphone, Ipad...
Businessmodell Advertisment,
Subscription...

Journal

HTML PDF EPUB
Format Paper
www

Device PC / Smartphone /
Tablet

Reader

Fig 2. Different textformats

Text
App
GUI

Fig 3. What is an application?

Free
Text
App
GUI

Fig 3. What is an application?

Free
Text
App Payed

GUI

Fig 3. What is an application?

Journal

Apple iBook
Store

iPad

Reader

Fig 4. A complex eco-system

Journal

Apple iBook 2 Flows
Store

iPad

Reader

Fig 4. A complex eco-system

Information /
Journal
EPUB-files

Apple iBook 2 Flows
Store

iPad

Reader

Fig 4. A complex eco-system

Information /
Journal
EPUB-files

Apple iBook 2 Flows
Store

iPad

Money

Reader

Fig 4. A complex eco-system

Information /
Journal
EPUB-files

Apple iBook
30 / 70 2 Flows
Store

iPad

Money

Reader

Fig 4. A complex eco-system

Information /
Journal
EPUB-files

Apple iBook
30 / 70 2 Flows
Store

iPad

App

Money

Reader

Fig 4. A complex eco-system

Journal

Apple iBook
Store
Conten
provider
iPad

App

Reader

Fig 5. Several content providers

Journal

Apple iBook
Store
Conten
provider
iPad

App
Database

Reader

Fig 5. Several content providers

Journal

Apple iBook
Store
Conten
provider
iPad

App
Database

Infrastructure
for payment
Reader

Fig 5. Several content providers

Journal

Apple iBook
Store
Conten
provider
iPad

App
Database
Database

Infrastructure
for payment
Reader

Fig 6. Unique advantage

Journal

Apple iBook
Store
Conten
provider
iPad

App
Database
Database

Infrastructure
for payment
Reader
Coordination
Small scale
Credit cards
Micropayments
Fig 6. Unique advantage

Nätverkstans offer

1. Develop apps

2. Distribution of texts

3. Infrastructure for
payments

Mission statement

1. NV is an agency, not a bookstore. Every

publisher take their own business decisions.

Mission statement

1. NV is an agency, not a bookstore. Every

publisher take their own business decisions.

2. Inclusive. "If they think they are, they are".

What should Eurozine do?

1. Eurozine should add EPUB as a

new format

What should Eurozine do?

1. Eurozine should add EPUB as a

new format

2. Nätverkstan could – as a pilot, for

free – develop an application for

Eurozine.

- The End -

olav.unsgaard@natverkstan.net

david.karlsson@natverkstan.net

Más contenido relacionado

Último

Key note speaker Neum_Admir Softic_ENG.pdf

Admir Softic

Measures of Central Tendency: Mean, Median and Mode

Thiyagu K

ICT Role in 21st Century Education & its Challenges.pptx

AreebaZafar22

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx

MaritesTamaniVerdade

1029-Danh muc Sach Giao Khoa khoi 6.pdf

QucHHunhnh

The basics of sentences session 2pptx copy.pptx

heathfieldcps1

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...

christianmathematics

General Principles of Intellectual Property: Concepts of Intellectual Proper...

Poonam Aher Patil

Activity 01 - Artificial Culture (1).pdf

ciinovamais

INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx

RAM LAL ANAND COLLEGE, DELHI UNIVERSITY.

Holdier Curriculum Vitae (April 2024).pdf

agholdier

PROCESS RECORDING FORMAT.docx

PoojaSen20

microwave assisted reaction. General introduction

Maksud Ahmed

Grant Readiness 101 TechSoup and Remy Consulting

TechSoup

Introduction to Nonprofit Accounting: The Basics

TechSoup

In BC’s nearly-decade-old “new” curriculum, the curricular competencies describe the processes that students are expected to develop in areas of learning such as mathematics. They reflect the “Do” in the “Know-Do-Understand” model. Under the “Communicating” header falls the curricular competency “Explain and justify mathematical ideas and decisions.” Note that it contains two processes: “Explain mathematical ideas” and “Justify mathematical decisions.” I have broken it down into its separate parts in order to understand--or reveal--its meaning. The first part is commonplace in classrooms. By now, BC math teachers—and students—understand that “Explain mathematical ideas” means more than “Show your work.” Teachers consistently ask “What did you do?” and “How do you know?” This process is about retelling, not just of steps but of thinking. The second part happens less frequently. Think back to the last time that you observed a student make—a necessary precursor to justify—a mathematical decision. “Justify” is about defending. Like “explain,” it involves reasoning; unlike “explain,” it also involves opinion and debate. In order to reinterpret the curricular competency “Explain and justify mathematical ideas and decisions,” I will continue to take apart its constituent part “Justify mathematical decisions” and carefully examine the term “mathematical decisions.” What, exactly, is a “mathematical decision”? Below, I will categorize answers to this question. These categories, and the provided examples, may help to suggest new opportunities for students to justify.

Making and Justifying Mathematical Decisions.pdf

Chris Hunter

Advanced Views - Calendar View in Odoo 17

Celine George

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...

Nguyen Thanh Tu Collection

Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II

Shubhangi Sonawane

Measures of Dispersion and Variability: Range, QD, AD and SD

Thiyagu K

Destacado

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

Expeed Software

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

Destacado (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Eurozine Feb. 2 2010

1. Nätverkstan Project: Long Tail Digital Eurozine Wien • Febr 2 • 2010 www.natverkstan.net

2. Nätverkstan

3. Nätverkstan

4. Nätverkstan • Founded 1996 • Owned by 30 cultural journals • Education, technical and business support, projects • 15 emloyees • Mixed economy

5. Background

6. Source: The Economist, Jan. 30th–Feb. 5th 2010.

7. Iphone www Apps Internet Fig 1. Different interfaces to Internet

8. The Project

9. Goals 1. To help small publishers take advantage of the effects of the "Long Tail" 2. To simplify distribution and sale of texts for small publishers

10. Simplify distribution • Physical / Digital • Books / Journals • Free / Payment

11. A complex eco-system

12. A complex eco-system 5 levels

13. A complex eco-system 5 levels

14. A complex eco-system 5 levels

15. A complex eco-system 5 levels

16. A complex eco-system 5 levels Content

17. A complex eco-system 5 levels Content Format

18. A complex eco-system 5 levels Content Format Application

19. A complex eco-system 5 levels Content Format Application Platform

20. A complex eco-system 5 levels Content Format Application Platform Businessmodell

21. A complex eco-system 5 levels Content Text Format Application Platform Businessmodell

22. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application Platform Businessmodell

23. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Businessmodell

24. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Iphone, Ipad... Businessmodell

25. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Iphone, Ipad... Businessmodell Advertisment, Subscription...

26. Journal HTML PDF EPUB Format Paper www Device PC / Smartphone / Tablet Reader Fig 2. Different textformats

27. Text App GUI Fig 3. What is an application?

28. Text App GUI Fig 3. What is an application?

29. Text App GUI Fig 3. What is an application?

30. Text App GUI Fig 3. What is an application?

31. Free Text App GUI Fig 3. What is an application?

32. Free Text App GUI Fig 3. What is an application?

33. Free Text App Payed GUI Fig 3. What is an application?

34. Journal Apple iBook Store iPad Reader Fig 4. A complex eco-system

35. Journal Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system

36. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system

37. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system

38. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system

39. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system

40. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system

41. Information / Journal EPUB-files Apple iBook 30 / 70 2 Flows Store iPad Money Reader Fig 4. A complex eco-system

42. Information / Journal EPUB-files Apple iBook 30 / 70 2 Flows Store iPad App Money Reader Fig 4. A complex eco-system

43. Journal Apple iBook Store Conten provider iPad App Reader Fig 5. Several content providers

44. Journal Apple iBook Store Conten provider iPad App Reader Fig 5. Several content providers

45. Journal Apple iBook Store Conten provider iPad App Database Reader Fig 5. Several content providers

46. Journal Apple iBook Store Conten provider iPad App Database Reader Fig 5. Several content providers

47. Journal Apple iBook Store Conten provider iPad App Database Infrastructure for payment Reader Fig 5. Several content providers

48. Journal Apple iBook Store Conten provider iPad App Database Database Infrastructure for payment Reader Fig 6. Unique advantage

49. Journal Apple iBook Store Conten provider iPad App Database Database Infrastructure for payment Reader Coordination Small scale Credit cards Micropayments Fig 6. Unique advantage

50. Nätverkstans offer 1. Develop apps 2. Distribution of texts 3. Infrastructure for payments

51. Mission statement

52. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions.

53. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are".

54. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time.

55. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.

56. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.

57. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.

58. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.

59. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.

60. What should Eurozine do?

61. What should Eurozine do? 1. Eurozine should add EPUB as a new format

62. What should Eurozine do? 1. Eurozine should add EPUB as a new format 2. Nätverkstan could – as a pilot, for free – develop an application for Eurozine.

63. - The End - olav.unsgaard@natverkstan.net david.karlsson@natverkstan.net

Eurozine Feb. 2 2010

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

Eurozine Feb. 2 2010

Notas del editor