The document outlines David Kelly's presentation on social media and social learning for learning professionals. It begins with an introduction and objectives. It then defines social media and social learning, discussing how the convergence of the two has advanced learning. Popular social media tools for learning like blogs, Facebook, LinkedIn, Google+, and Twitter are explained. Examples are provided of how each tool can enhance social learning. The presentation concludes by discussing live chats on Twitter and resources for learning professionals to consider.
Social Media & Social Learning for Learning Professionals
1. David Kelly, CPLP, CRP
Program Director
The eLearning Guild
LnDDave@gmail.com
Social Media &
Social Learning for
Learning
Professionals
2. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What’s your Social Media Usage?
4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my accounts and
connect with others
2. I have accounts, but don’t use
them much.
1. Social what?
3. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Expectations……
What would you like
to get out of this
session?
4. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Objectives…
Social Media, Social Learning, and
the Convergence of the two
Where does the majority of learning
take place?
The most popular social media tools
in learning: Facebook, Blogs,
LinkedIn, Google+, and Twitter
6. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Media?
Social media are media for social
interaction, using highly
accessible and scalable
communication techniques.
Social media is the use of web-
based and mobile technologies to
turn communication into
interactive dialogue.
via Wikipedia.org
7. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Media?
When most people
think of Social
Media, they think of
the most commonly
used tools.
8. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Learning?
Social learning is learning that
takes place at a wider scale than
individual or group learning, up
to a societal scale, through social
interaction between peers. It may
or may not lead to a change in
attitudes and behavior.
via Wikipedia.org
9. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Learning?
Social learning is learning that
takes place at a wider scale than
individual or group learning, up
to a societal scale, through social
interaction between peers. It may
or may not lead to a change in
attitudes and behavior.
via Wikipedia.org
10. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Learning?
It’s ALL
Social Learning
Well… MOST of it is anyway.
11. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Why Use Social Media for Learning?
• Collaboration
• Reduced Costs
• Strengthen
Culture
• Build Teamwork
• Enhances
Communication
• Knowledge
Management
• Reduced Costs
• Supports
Diversity
• It’s what the
learners want…
12. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The 70:20:10 Learning Paradigm
• 70% of learning & development activity
takes place from real-life and on-the-job
experiences, tasks and problem-solving.
• 20% comes from feedback and from
observing and working with role models.
• 10% comes from formal training.
Princeton Learning Philosophy: http://www.princeton.edu/hr/learning/philosophy/
13. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
How do Employees Learn?
The Traditional Model of Workplace Training
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth
14. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
How do Employees Learn?
This is Where the ‘Real’ Learning Takes Place
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth
15. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Current Examples of Social Learning
• Mentoring
• Role Plays
• Teleconferences
• Games
• Field Trips
• Icebreakers
• Group Projects
• Case Studies
• Coaching
• Round Robins
• Teach-Backs
• Discussions
• Compare/Contrast
• Debrief
16. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Convergence…
Social Media is not new.
Social Learning is not new.
What is new is the convergence. Social
media technologies have advanced to a point
that they are no longer a barrier to social
learning. They can now be used to support
and enhance social learning
18. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a BLOG?
A blog (a blend of the term web
log) is a type of website or part of
a website. Blogs are usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or
video.
via Wikipedia.org
19. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of Blogs?
• Free
• Easy To Use
• Controllable
• Trackable
• Encourages
Reflection
• Enables
Interaction (via
Comments)
24. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a facebook?
Facebook is a social networking service and
website launched in February 2004. As of
January 2011, Facebook has more than
600 million active users. Users may create a
personal profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their profile.
Additionally, users may join common interest
user groups, organized by workplace, school or
college, or other characteristics.
via Wikipedia.org
25. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of facebook?
• Free, Easy To Use
• Flexible
• Expansive
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
28. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a LinkedIn?
LinkedIn is a business-oriented
social networking site. Founded
in December 2002, it is mainly
used for professional networking.
LinkedIn reports more than 100
million registered users, spanning
more than 200 countries and
territories worldwide.
via Wikipedia.org
29. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of LinkedIn?
• Free, Easy To Use
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
31. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a Google+?
Google+ is a social networking and
identity service that is owned and
operated by Google Inc. Google
has described Google+ as a "social
layer" that enhances many of its
online properties, and that it is not
simply a social networking website,
but also an authorship tool that
associates web-content directly
with its owner/author.
via Wikipedia.org
32. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of Google+?
• Free, Easy To Use
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
• Integrates with
Google Apps
34. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a Twitter?
Twitter is a social networking and
microblogging website. It enables users
to send and read text-based posts
composed of up to 140 characters,
called tweets, which are displayed on
the user's profile page. Users can
subscribe to other users' tweets – this is
known as following and subscribers are
known as followers or tweeps.
via Wikipedia.org
35. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of Twitter?
• Free
• Very Quick
• Enables and
Encourages
Sharing and
Participation
36. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Social Media for Trainers – Why?
The rules are changing…
•10 Years Ago
“Leave your cell phones home”
•5 Years Ago
“Turn off your cell phones”
•2 Years Ago
“Set your phones to vibrate”
•Today
“Please step outside if you
need to use your phone”
37. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
Social Media for Trainers – Why?
38. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
opportunity.
Social Media for Trainers – Why?
39. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Leveraging Social Media
Learners are entering sessions
with the ultimate
tool for
engagement
already in their
pockets.
40. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Examples of Social Media in Learning
1. Trainer can receive real-time evaluations
(Levels 1, 2, and 3)
2. Learners can easily be engaged before,
during, and after a session.
3. Use Social Media to make key learning
points stand out.
4. Adds informal learning to formal learning
plans.
5. Taking Live Polls from Participants.
41. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Backchannel
“A line of communication
created by people in an
audience to connect with
others inside or outside the
room, with or without the
knowledge of the
speaker…”
Cliff Atkinson, The Backchannel
42. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Backchannel
Participants no longer wait
until after a session to
perform an evaluation.
Using Twitter and other
Social Media tools,
participants interact and
provide feedback during
and throughout a session.
43. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Backchannel
Speakers and
facilitators have begun
to embrace and
encourage the
Backchannel as a
means of collaboration
and feedback during a
session.
44. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Live Chats via Twitter
While Twitter is generally used
asynchronously, groups have used
hashtags and dedicated time slots to
create live chats.
45. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Live Chats via Twitter
A popular chat for Learning Professionals
is #lrnchat. The 60 minute chat takes
place every Thursday at 8:30pm EST.
46. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Live Chats via Twitter
These chats are an excellent way to
develop your knowledge, skills, and
network. For full details visit:
http://lrnchat.com/
49. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Twitter Users to Consider
There are millions of Twitter users. Here
are a few in the Learning and
Development field to consider following:
Quinnovator
arossett
aaronesilvers
eLearningGuild
marciamarcia
cindyhugg
taylorperforman emasie
ASTD
kenblanchard
LearnNuggets
jaycross
bschlenker
GinaSchreck
tonybingham
lrnchat
DevLearn
JaneBozarth
tomkuhlmann
tmiket
bobpikectt
JIMPACT
TheBobPikeGroup
50. David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Blogs to Consider
Many Learning Professionals share their
knowledge by blogging. Here are a few
blogs to consider following:
• Cammy Bean’s Learning Visions
• Learning in a Social Workplace (Jane Hart)
• Life in Perpetual Beta (Harold Jarche)
• Misadventures in Learning (David Kelly)
• The Rapid Elearning Blog (Tom Kuhlmann)