Twitter 101 for Learning Professionals

Welcome to ASTD Long Island‟s 1st Webinar!

Welcome!

David Kelly
CPLP, CRP
@LnDDave
(516) 474-1852
LnDDave@gmail.com

ASTD National David Kelly
@ASTD @LnDDave

What’s your Social Media Usage?

4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my accounts and
connect with others
2. I have accounts, but don’t use
them much.
1. Social what?

@ASTD @LnDDave

What’s your Twitter Usage?

4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my account and
connect with others
2. I have an account, but don’t use
it much.
1. What’s this Twittah thing?

@ASTD @LnDDave

Discussion Points…

 Explain what Twitter is
 Set up a Twitter Account
 Define Common Twitter Terminology
 Discuss Twitter‟s Importance in
Learning and Development
 Provide Opportunity for Q&A

@ASTD @LnDDave

What exactly is Twitter?

@ASTD @LnDDave

What is a Twitter?

@ASTD @LnDDave

Twitter - Simplified
A text message is a short
message limited in characters that
someone sends…

…to a single specific person who
can read and respond to the
message.

@ASTD @LnDDave


A Twitter message, or
„tweet‟, is a short
message limited to
140 characters that
someone sends…

@ASTD @LnDDave

…but unlike text
messages, a
tweet can be read
by anyone that
decides to „follow‟,
or view, a person‟s
Twitter updates.

@ASTD @LnDDave

The Misconception of Twitter

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The Power of Twitter

@ASTD @LnDDave

What’s on Twitter?
 Pointless Babble 40.55%
 Conversational 37.55%
 Pass-Along Value 8.70%
 Self-Promotional 5.85%
 News 3.75%
 Spam 3.60%
Source: Pear Analytics

@ASTD @LnDDave

Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com

@ASTD @LnDDave

Setting up a Twitter Account

Creating a Twitter Account is
very easy, and can be done
in 5 minutes or less.

Let’s create one now.

@ASTD @LnDDave

Twitter Terms: Feed
The Twitter feed is
the list of tweets that
are viewable on
your Twitter home
page.
The feed consists of
messages posted
by people you
follow.

@ASTD @LnDDave

Twitter Terms: Follow
If you want to read a person‟s Twitter
postings, you choose to follow them.
Following
someone will
make their
tweets visible on
your Twitter
home page.

@ASTD @LnDDave

Twitter Terms: Avatar
The picture that is visible on a user‟s home
page and next to each of their tweets is
called an avatar.
Avatars are
customizable
within a user
profile.

@ASTD @LnDDave

Twitter Terms: @
The Commercial At (or just At) symbol
(@) is used to indicate a Twitter User Name.
Tweets that include a user
name preceded by the @
symbol will be visible on
that user‟s home page
even if they do not follow
you.

@ASTD @LnDDave

Twitter Terms: @

Be aware that in addition
to being viewable by the
person whose user name
you include in your
message, your tweet is
still public and visible by
anyone searching or
following your tweets.

@ASTD @LnDDave

Twitter Terms: #

The hashtag symbol (#) is
used by Twitter users to group
tweets on similar topics. By
searching the topic proceeded
by a hashtag, you can see all
posts from users that included
the hashtag in their tweet.

@ASTD @LnDDave

Twitter Terms: RT
RT is a Twitter abbreviation that stands for
Retweet. Retweets are one of the more
powerful features of Twitter.
Retweets give you
the option to share a
tweet that you read
with those that follow
you.

@ASTD @LnDDave

Twitter for Trainers – Why?
The rules are changing…
•10 Years Ago
“Leave your cell phone home.”
•5 Years Ago
“Turn off your cell phones”
•2 Years Ago
“Set your phones to vibrate”
•Today
“Please step outside if you
need to use your phone”

@ASTD @LnDDave

•Tomorrow
“Yes, you may use your cell
phone during the session”

This is a huge
problem.

@ASTD @LnDDave

•Tomorrow
“Yes, you may use your cell
phone during the session”

This is a huge
problem.
opportunity.

@ASTD @LnDDave

Leveraging Twitter

Learners are entering sessions
with the ultimate
tool for
engagement
already in their
pockets.

@ASTD @LnDDave

Examples of Twitter in Learning

1. Trainer can receive real-time evaluations
(Levels 1, 2, and 3)
2. Learners can easily be engaged before,
during, and after a session.
3. Use Twitter to make key learning points
stand out.
4. Adds informal learning to formal learning
plans.
5. Taking Live Polls from Participants.

@ASTD @LnDDave

The Back Channel

“A line of communication
created by people in an
audience to connect with
others inside or outside the
room, with or without the
knowledge of the
speaker…”
Cliff Atkinson, The Backchannel

@ASTD @LnDDave

The Back Channel

Participants no longer wait
until after a session to
perform an evaluation.
Using Twitter and other
Social Media tools,
participants interact and
provide feedback during
and throughout a session.

@ASTD @LnDDave

The Back Channel

Speakers and
facilitators have begun
to embrace and
encourage the
Backchannel as a
means of collaboration
and feedback during a
session.

@ASTD @LnDDave

Live Chats via Twitter

While Twitter is generally used
asynchronously, groups have used
hashtags and dedicated time slots to
create live chats.

Image by Kevin Thorn (@learnnuggets)

@ASTD @LnDDave


A popular chat for Learning Professionals
is #lrnchat. Each Thursday features a
lively 90-minute chat session beginning at
8:30pm EST.


@ASTD @LnDDave


These chats are an excellent way to
develop your knowledge, skills, and
network. For full details visit:
http://lrnchat.wordpress.com/


@ASTD @LnDDave

Getting Started…

Resources

@ASTD @LnDDave

Gettin’ Geeky w/ Twitter

Gina Schreck is a
popular speaker on
Social Media. Her book
is a fun exploration of
Twitter that helps you
get started and get the
most out of this platform.

@ASTD @LnDDave

Social Media for Trainers

Jane Bozarth is a
popular speaker at
Learning Conferences.
Her book explores many
different types of Social
Media tools and
provides examples of
learning use.

@ASTD @LnDDave

Lynda.com Training

Lynda.com has a
wonderful selection of
technical training videos,
including a nice
walkthrough of Twitter.
You can join for $25 and
get a full month of
access.

@ASTD @LnDDave

Twitter Users to Consider

There are millions of Twitter users. Here
are a few in the Learning and
Development field to consider following:
Quinnovator Ginaschreck bobpikectt lrnchat
arossett marciamarcia hjarche c4lpt
aaronesilvers taylorperforman tonybingham emasie
cindyhugg tomkuhlmann bschlenker ASTD
cammybean briandusablon JaneBozarth jaycross
britz LearnNuggets tmiket

@ASTD @LnDDave

Your Homework!

Win a
copy of
this book!

@ASTD @LnDDave

Your Homework!

To be eligible to win the
book raffle, simply do the
following:
•Open a Twitter Account
•Post this tweet
“@LnDDave – I thought
today’s Twitter Webinar
was…”

@ASTD @LnDDave

Your Homework!

Everyone who posts that
tweet by MIDNIGHT
TONIGHT will be entered
into a raffle to win the
book.
The winner will be
announced tomorrow.

@ASTD @LnDDave

Join Me in Las Vegas!

ASTD TechKnowledge 2012 Sessions
 TK Chat – Social Learning & Content Curation
– Wednesday 1/25 11:30 – 12:15
 Twitter 101: Learn the Basics and Tips for
Learning Use
– Thursday 1/26 3:30 – 5:00

@ASTD @LnDDave

Questions???????

Welcome to ASTD Long Island‟s 1st Webinar!

Thanks!

David Kelly, CPLP, CRP
@LnDDave
(516) 474-1852
LnDDave@gmail.com

Twitter 101 for Learning Professionals

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