2. About SEO.com
- #1 Ranked Company by Website Magazine
-The Utah Valley Entrepreneurial Forum selected SEO.com as one
of the Top 25 Fastest Growing companies in Utah
3. What is SEO?
Stands for
Search Engine Optimization
4. Left
Top 3
• Top rankings get the clicks!
• Searches tend to:
– View only first page
– Click one of top 3 results1
– See leftmost content
1 Visual heat map legend: red areas = most looked at; purple = click-throughs; different screen size folds represented by solid red lines
5. 18.2 billion
searches
(last December alone)
- Comscore (http://goo.gl/CTjcK)
6. 63%
of people use mobile search before
purchasing offline in a store or from a catalog
- Lisa Barone, Outspoken Media (http://goo.gl/Lyq1n)
7.
8. SEO Ranking Factors
• Title tags
• Headings
• Website structure
• Content
– Is keyword included?
• Links from other websites
• Don’t go overboard!
9. How Much Traffic Does a Search
Engine Bring to a Blog?
• 66% of the traffic to the SEO.com blog comes
from Search Engines.
• My wife’s blog gets 46% from SEs, 37% from
Referrals
10. If you always do what you have done,
you’ll always get what you got.
12. Case Study
500 Visits
2 Months Later…
20,000 Visits (4,000% Increase)
6 Months Later…
60,000 Visits
13. What they didn’t do
• No they don’t talk about Sports, Tech Gadgets,
Celebs, Love, Music or Movies (AKA Pop
Culture)
• No they didn’t jimmy rig themselves to the top
of Digg, Reddit, Yahoo Front Page, or a major
news site.
14. Who was it?
• Company: Lendio
• Business Lending (Boring Topic)
• This is traffic to their blog
15. What they did do
• Created Useful Content
• Posted Consistently (4-5 times a week)
• Interview Industry Celebrities
• Ride the News (Pop Culture)
• Invite Guest Bloggers
• Start a Weekly Newsletter
17. Post Consistently
• At least 3 times a week.
• Try to make a schedule
– Monday: Podcast
– Wednesday: Something Awesome
– Friday: Weekly List of Links
• Monthly: Infographic, Interview, News
releases, Announcements.
18. Interview Industry Celebrities
• Let people with a following promote
themselves through your blog.
• Let them talk about themselves.
• Let them promote it.
• Their names drive traffic. That’s why they’re
celebrities
19. Ride the News (Pop Culture)
• Tim Tebow
• Super Bowl
• Valentines
• Holidays
• 2012
• End of the World
• Presidential Bid
• Movies
• Music
20. Invite Guest Bloggers
• Let someone else create your content.
• Let them promote it.
• Benefit from their genius.
21. Start a Weekly Newsletter
• Reaches an audience that is not on Social Media
• Reviews the best blog posts
• Continues the conversation with your audience
• Keeps them familiar with your brand
• Lendio is adding 5,000-10,000 subscribers every
month
– 5,000 visits a month from the Newsletter
• Designed with Mobile in mind. (50% of Lendio’s
customers look at the newsletter on the phone)
22. “The Content Loop”
Brand
Introduction
Great Content
Newsletter/
Social
Lead/Conversion
The death of Osama Bin Laden and the effects of the Economy, Soon, that post ranked No. 1 for search terms around related to Osama and the economy, and those keywords sent us more than 1,000 visits from Google in the first couple days. The post is still driving traffic through the search engines, and is still ranked No. 1, above established media outlets on the same subject.